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Sunny with a Chance of Innovation
#FOWD San Francisco 2015
Audrey An Alexa Roman
@audreybeans @calexity
@audreybeans @calexity#FOWD
@audreybeans @calexity#FOWD
Why are we talking about innovation?
Source: Seattle Times
@audreybeans @calexity#FOWD
we think of it like weather
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
@audreybeans @calexity#FOWD
fight corporate antibodies!
@audreybeans @calexity#FOWD
introducing new methods or solutions into
an established space with a measurable impact.
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
How can product managers and
designers innovate?
@audreybeans @calexity#FOWD
@audreybeans @calexity#FOWD
goals and constraints
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
product managers Designers
@audreybeans @calexity#FOWD
product managers Designers
@audreybeans @calexity#FOWD
1) Question, release, repeat
2) Nurture an experiment library
3) Create bridges and advocates
@audreybeans @calexity#FOWD
Question, release, repeat
@audreybeans @calexity#FOWD
Maintenance Story
Experiment Story
Experiment Metrics Chore
Production Enhancement
@audreybeans @calexity#FOWD
Experiment Code Analytics WinnersUsers
Production Code
Optimizely
@audreybeans @calexity#FOWD
nurture an experiment library
@audreybeans @calexity#FOWD
What we’ve learned
what we want to learn
How we’ll learn it
@audreybeans @calexity#FOWD
High Impact
High Effort
Low Impact
Low Effort
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
Create bridges and advocates
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Create a core team
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
product managers Designers
@audreybeans @calexity#FOWD
1) prove your weight in gold
2) micro work, macro impact
3) answer the phone
@audreybeans @calexity#FOWD
prove your weight in gold
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
micro work, macro impact
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
answer the phone
@audreybeans @calexity#FOWD
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman
@audreybeans @calexity#FOWD
before after
5% 14%
@audreybeans @calexity#FOWD
INCREASE 180%
@audreybeans @calexity#FOWD
@audreybeans @calexity#FOWD
back to the weather
Source: AP
@audreybeans @calexity#FOWD
go forth and create a core team
Source: Mobile Home Safety
thank you

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