The document discusses UX simulation as a design process for rapidly generating viable interaction models. It proposes that UX simulation uses expedient technologies to quickly build interactive models, focusing on viability over variety. This allows testing concepts earlier to identify issues. The process involves immersion, concept mapping, generative whiteboarding to select a viable first concept, then coding it to fidelity to reach a "critical mass" that enables further refinement. Examples of successfully applying UX simulation to printers, MP3 players, and phones are provided.
12. REQUIREMENTS CAN FAIL
PRESCRIPTIV INNOVATIVE
E
VISIONARY
AS THE DESIGN REACHES TOWARDS THE VISIONARY
WHEN THE CALL IS FOR TRAILBREAKING INNOVATION
WHEN THE FINAL TECHNOLOGY IS NOT REALIZED OR UNSTABLE
13. UX SIMULATION OFFERS
A RAPID PATH FORWARD
WHEN REQUIREMENTS
ARE HARD TO ESTABLISH
THE SPACE MAY BE DARK, BUT IF YOU STEP IN YOUR EYES WILL ADJUST
START FASTER AND YOU CAN GET TO MIDNIGHT INSPIRATION EARLIER
14. WHAT IS THE RUSH?
DON’T WE HAVE CONVENTIONS?
WHAT ABOUT RESEARCH?
WHAT IS THE HURRY?
18. RAPID PROPAGATION OF IDEAS
IN THE TIME TO MARKET YOUR IDEA IS NO LONGER INNOVATIVE.
ACTUALLY FOR CONSUMERS THE IDEA BECOMES EXPECTED.
BELL CURVE MAKERS NEED TO GET THERE FASTER
19. WANT OF MASS CUSTOMIZATION
THE RISE OF THE
MAKERS
22. RAPID PROPAGATION OF IDEAS
WANT OF MASS CUSTOMIZATION
GREAT FOR ETSY.COM, BUT NOT AS IDEAL FOR BELL CURVE MAKERS.
OPPORTUNITY ABOUNDS FOR OVER PROMISE UNDER DELIVER.
A MIS-MATCH OF EXPECTATIONS.
29. RAPID PROPAGATION OF IDEAS
WANT OF MASS CUSTOMIZATION
EXPANDING PATTERNS
OF INTERACTIONS
USERS HAVE NEW INTERACTIONS TO LEARN
BELL CURVE MAKERS HAVE PATTERNS TO CREATE AND DEFINE
THERE IS NO APPARENT MAGIC IN SOME OF THESE
30. UX SIMULATION OFFERS
A RAPID PATH FORWARD
A GENERATIVE GUT CHECK FOR THE VIABILITY OF INTERACTIONS
36. UX SIMULATION TACTICS
EXPEDIENT TECHNOLOGY IS USED TO STAND UP THE MODEL AS
RAPIDLY AS POSSIBLY. (FLASH/AIR, WPF, HTML 5)
UTILIZES AN AGREED UPON VISUAL & INTERACTIVE FIDELITY
AND INDEX OF VISION. (THE BLUE SKY FACTOR)
COMPANION DOCUMENTS RE-ENFORCE CORE CONCEPTS AND
PRINCIPLES… (BUT NO EXCESSIVE WIREFRAMING)
HOWEVER THE SIM IS THE ARTIFACT.
37. UX SIMULATION PROCESS
IMMERSION CONCEPT MAP GENERATIVE WHITBOARDINGSELECT FIRST VIABLE CODE TO FIDELITY
5 WEEKS – 16 WEEKS
DESIGN TECHNOLOGIST, VISUAL DESIGNER, INTERACTION DESIGNER
Client Name ProjectName 37