Design In The Age Of Convergence
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Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008
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Design In The Age Of Convergence
- 1. 中国 深圳 国际创意设计博览会 © 2007 frog design. Confidential and Proprietary.
- 12. Marketing as a Growth Champion 12
- 14. Power to the amateurs
- 15. Crowdsourcing
- 16. Ideas are divergent by nature Challenge the status quo Change the rules of competition Create growth opportunities
- 33. LOGICEMOTION
- 34. © 2007 frog design. Confidential and Proprietary.
- 45. © 2007 frog design. Confidential and Proprietary.
- 51. LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
- 52. LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
- 53. In 1969 this was what we did for our customers
- 54. This is what we do today