Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Personal branding workshop
1. Frido van Driem | Head of Startup School | @fridovandriem
WORKSHOP
PERSONAL BRANDING
2. Frido van Driem | Head of Startup School | @fridovandriem
“HAVE YOUR OWN
PERSONALITY…
ALL OTHERS ARE TAKEN”
PERSONAL BRANDING WORKSHOP
3. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
GOOGLE YOURSELF!
4. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
SEARCH ENGINE SHOWS YOUR BRAND
5. Exercise - 10 minutes
❖ Google your buddy
❖ Write down the values and skills you find
❖ Discuss findings with your buddy
PERSONAL BRANDING WORKSHOP
6. Frido van Driem | Head of Startup School | @fridovandriem
LINKEDINHow to build your perfect LinkedIn profile
Source: Linkhuman
7. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
8. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
9. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
10. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
11. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
12. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
13. Frido van Driem | Head of Startup School | @fridovandriem
EXAMPLE
14. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
15. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
16. Exercise - 30 minutes
❖ Add BSSA as ‘education’
❖ Fine tune your LinkedIn
❖ Discuss your profile with others
PERSONAL BRANDING WORKSHOP
17. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
▸ Have a professional picture + overview
▸ Show that you exist - publish articles / updates
▸ Summarize yourself
▸ Describe in detail your experience
▸ Add your BSSA Projects
▸ Ask voor Skills Endorsements and Recommendations
▸ Join Relevant Groups
LINKEDIN CHECK LIST
18. Frido van Driem | Head of Startup School | @fridovandriem
“BUILD YOUR BRAND ONLINE
THROUGH CONTENT
MARKETING”
PERSONAL BRANDING WORKSHOP
19. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
TWITTER ABOUT YOUR VALUES
20. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
BUILD A WEBSITE
21. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
WRITE PULSE ARTICLE
22. Frido van Driem | Head of Startup School | @fridovandriem
PERSONAL BRANDING WORKSHOP
OVERVIEW PERSONAL BRANDING TOOLS
23. Frido van Driem | Head of Startup School | @fridovandriem
BE CONSISTENT!
SPREAD THE WORD