fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to: 1) Drive offline traffic to online social media platforms like Facebook and WeChat. 2) Distribute time-limited coupons digitally to encourage offline purchases. 3) Implement check-in loyalty programs and lucky draws to engage customers online and offline. The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.

1. O2O Marketing Idea

2. Company Introduction
fMarketing has always been the pioneer in the digital marketing
industry since its establishment in 2008.
By cooperating different social media platforms, together with our
talents and experiences, we offer tailor-made digital business
solutions to companies of all scales.

3. OUR CLIENTS

4. OUR CLIENTS

5. OUR CLIENTS

6. OUR CLIENTS

7. OUR CLIENTS

8. OUR CLIENTS

15. fMarketing攜手Ringer Hut
賣點
fMarketing與各大小企業攜手合作，將地面的人流帶到線上的社交平台，並轉化成粉絲，
用家透過f-Wifi取得電子優惠劵，鼓勵由地面吸納的人流到店消費。

16. fMarketing與各大小企業攜手合作，將地面的人流帶到線上的社交平台，並轉化成粉絲，
用家透過f-Wifi取得電子優惠劵，鼓勵由地面吸納的人流到店消費。
賣點
Google
Facebook
F-Wifi
Yahoo
Online
Mall
Offline
WeChat
Forum
Weibo
Store
Expo
Others
Road
Show

17. O2O solution is so much more than just being online…
Offline Traffic
• O2O
• Big Data
• So-Lo-Mo
Online Social
Platform
• Facebook
• Linkedin
• Sina Weibo
• WeChat
• Forum
Online Advertising
• Segmentation
• Targeting

18. O2O

19. O2O means Online To Offline or Offline To Online, which integrate the
online activities with the offline activities .It aims to attract fans or
customers from online and redirect them to offline or vice verse. O2O can
make good use of the traffic from online and offline to maximize the
marketing result.
WHAT IS O2O?

20. Who/When
/What
More
complex, but
valuable data
Real Time
Data
WHAT IS BIG DATA?

21. Integrate the current
digital trend to achieve
marketing purpose
WHAT IS SO-LO-MO?

22. WHAT CAN WE DO?

23. Y5HK is an innovative
marketing idea to integrate
online & offline activities
WHAT CAN WE DO?

24. Wifi
WHAT IS Y5?
Yours 5
Solutions
Y5

25. • O2O Marketing Plan by making use of a
special designed Wifi device
• Connect online platform
(Facebook, Weibo, WeChat)
• Drive traffic or sales to store
• So-Lo-Mo Solution
(Social,Location,Mobile)
ABOUT Y5

26. Call for entry
Set up Wifi at
Offline Locations
*Flexible locations
Drive traffic to online
Facebook Campaign
Dive traffic to ……
(Users’ online & offline personal
information can be collected)
Online Shop
Website
FLOW OF Y5
Offline Shop

27. 2
1
Setup Y5 in specific location
3
Connect Wifi and access the
application
FLOW OF Y5
Get the coupon

28. 5. Stimulate
sales
1. Client provides
incentive
4. People participate
in the Y5 project &
get the coupon
FLOW OF Y5
2. Select location
3. Arrange
promoters
to the
selected
location

29. 1. Free Wifi
2. Limited Time Coupon Campaign
3. Check-in Loyalty Campaign
4. Lucky Draw Campaign
5. Consumer Point Campaign
5 SOLUTIONS

30. 1. Free Wifi
 Free Wifi device set in
specific location
 Connect the Wifi and like
the social platform to enjoy
the Wifi
1. FREE WIFI

31. 1. Free Wifi
1. FREE WIFI - REFERENCE

32. 2. Limited Time Coupon Campaign
1. Connect Wifi
2. Login through
social platform
3. Allow to access
data
2. LIMITED TIME COUPON
CAMPAIGN
4. Like the page

33. 2. Limited Time Coupon Campaign
Timer will be
shown in the
application
埋單即享8折優惠!
Provide discount within a time
period to encourage people to buy
immediately
Show the thank you page
when the time is pass

34. 2. Limited Time Coupon Campaign
2. LIMITED TIME COUPON
CAMPAIGN- REFERENCE

35. 3. Check-in Loyalty Campaign
1. Connect Wifi
2. Login through
social platform
3. Allow to access 4. Like the page
data
5. Access the loyalty
program campaign
3. CHECK IN LOYALTY CAMPAIGN
* Check in function will only be applicable in Facebook

36. 3. Check-in Loyalty Campaign
•Check in at specific location to get points
•Check in location will be shown in Facebook
wall post
•Users can view the point earned in the
application
12
你正在:
XX集團沙田分店
儲分
CHECK IN LOYALTY PROGRAM
HOW TO GET POINT?
* Check in function will only be applicable in Facebook
查看
優惠

37. 3. Check-in Loyalty Campaign
• Invite friends to join the campaign
to get points
• The accumulated points will be
automatically updated
CHECK IN LOYALTY PROGRAM
HOW TO GET POINT?
* Check in function will only be applicable in Facebook
20

38. 3. Check-in Loyalty Campaign
• Users can use the earned points to
redeem coupon or gift
• Users can select the gift they want
and click the “redeem” button to
get it directly
換領
Check in Loyalty program
How to redeem gift?
* Check in function will only be applicable in Facebook
返回

39. 3. Check-in Loyalty Campaign
Back End Panel
WI-FI LOYALTY PROGRAM

40. 3. Check-in Loyalty Campaign
• Change the tap icons
• Change the image of coupon
Check in Loyalty program
Landing Tab

41. 3. Check-in Loyalty Campaign
• View and store the information
of users (e.g. User name, email,
point earned)
Check in Loyalty program
User List

42. 3. Check-in Loyalty Campaign
• Show the receipt registration
record (e.g. User name, receipt
number)
Check in Loyalty program
Receipt Registration

43. 3. Check-in Loyalty Campaign
• Show the number of friends invited
Check in Loyalty program
Invite Friend Status

44. 3. Check-in Loyalty Campaign
• Show all the items for
redemption
• Show the details of the items
(e.g. Item name, image,
description)
Check in Loyalty program
Redemption items

45. 3. Check-in Loyalty Campaign
• Keep track on the redemption
status
• Show the redemption history of
users
Check in Loyalty program
Redemption Record

46. 4. Lucky Draw Campaign
4. LUCKY DRAW
CAMPAIGN

47. 4. Lucky Draw Campaign
1
1. Connect Wifi
2
2. Login through
social platform
3
4
3. Allow to access
data
4. Like the page
Flow of lucky draw campaign

48. 4. Lucky Draw Campaign
5
• Access the lucky draw
application
• View the details of the
campaign (e.g Instruction,
prize)
• Click”立即抽獎” to start
Flow of lucky draw campaign

49. 4. Lucky Draw Campaign
6
• A certain number of coupon
will be available
• Users will get a coupon
randomly
恭喜你! 你已得到
免費雞煲一份
Flow of lucky draw campaign

50. 5. Consumer Point Campaign
1. Connect Wifi
2. Login through
social platform
3. Allow to access
data
4. Like the page
4. CONSUMER POINT CAMPAIGN

51. 5. Consumer Point Campaign
1
1. Connect Wifi
2
2. Login through
social platform
4
3
3. Allow to access
data
4. Like the page
Flow of consumer point campaign

52. 5. Consumer Point Campaign
5
• Target the existing customers
who made purchased
• Input the bar code/receipt
code to get the points
Consumer point program
Input the bar code of receipt
32
是次消費: HK$196
儲得分數: 3
換領獎賞

53. 5. Consumer Point Campaign
6
32
Use accumulated points
• Select the gift/coupon
• Click “Redeem” to get the
coupon/gift
換領
返回
Consumer point program
Redeem the gift

54. 5. Consumer Point Campaign
6
32
Use accumulated points
plus discount price
• Select the gift/coupon
• Click “Redeem” to get the
coupon/gift
換領
以優惠價換領
Consumer point program
Redeem the gift

55. Real Time Back-end Panel

56. REFERENCE

57. a) Targeting Advertising
b) Facebook Interactive event
c) Facebook Fans Page Maintenance
ONLINE MARKETING

58. Call for Entry
Promotion Maximizer
Advertising
Facebook App (Maximizer)
-Target the valued customers
-Increase the fans page like
-Maximize the promotion effect
-Draw traffic to the Offline / Website
Result Driven
Build Brand Image
Deepen customers’ understanding
Increase the customers’ loyalty
FLOW OF ONLINE MARKETING
CAMPAIGN

59. Online Advertising

60. LINKEDIN

61. Precise targeting on
Job title:
CEO, Director, Owner, Managing Director, President, General Manager,
Vice President, Chairman, Board Member, CTO, etc
Linkedin Company Page
Target B2B Mainly

62. FACEBOOK

63. Types of Facebook Advertising
Precise targeting tool to select the valued target audience
Similarity
Greater Reach
Include the top 1% of people in
your selected country who are most
similar to your custom audience
Include the top 5% of people in your
selected country that are similar to
your custom audience
Smaller reach, more precise match
Bigger reach, less precise match
Target B2C Mainly
FACEBOOK ADVERTISING

64. FACEBOOK CAMPAIGN

65. Flow of Facebook Campaign – Reference ONLY
1. Like the page
2. Allow access

66. Flow of Facebook Campaign – Reference ONLY
3. Main page
4. Invite Friend

67. Flow of Facebook Campaign – Reference ONLY
Main Page
1
Fans can check available coupon
2
Fans can check invitation that they
have sent out, and which of their
friends have accepted their invitations
3
Fans can send invitation to their friends
4
Fans can check out more product
information, and make online
purchase
1
2
3
4

68. Flow of Facebook Campaign – Reference ONLY
Coupon Page
1
Fans can click on the coupon and print
2
Pop-up message will be shown when fans have not
yet successfully invited 5 friends, but try to click on
the 2nd coupon

69. Flow of Facebook Campaign – Reference ONLY
3. Main page
4. Invite Friend

70. Flow of Facebook Campaign – Reference ONLY
Invite Friend Page
1
Select friends to invite
2
Post to friends’ walls

71. Flow of Facebook Campaign – Reference ONLY
Invitation List Page
All invitations sent will be shown on this page
1
A “成功邀請” stamp chop indicates
a successful invitation, i.e. your friend has
already played this app
1

72. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

73. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

74. Facebook Campaign
With time limit function to increase the attractiveness
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

75. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

76. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

77. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

78. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

79. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

80. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

81. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

82. Facebook Campaign
Type
- Friend Referral
- Q&A
- Game
- E-card
- Photo Competition
- Loyalty Program

84. Objectives
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Reference:

85. Objectives
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Verification
Apply verification of WeChat account
Increase the credibility
Increase the ranking from search result

86. Objectives
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Keyword Setting
Preset 20 keywords as auto-reply function
Serve as customer service purpose
Reduce the effort of managing the
account
Suggestions:
1. Latest Product Information
2. Store location
3. External linkages(e.g Weibo)

87. Objectives
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Post
Update daily post align with brand related information
Post Direction:
1. Brand or product information
 To promote update product information
2. Knowledge Sharing/Discussion/Q&A
 To induce discussion or share
 To attract and engage users

88. Objectives
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Monthly Activity
Create activity monthly
Different activities can be provided
1. Q&A
2. Quiz
3. Questionnaire

89. Objectives
Online:
1. WeChat
2. Facebook
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Promotion
Share posts via Sina Weibo to attract fans
 2,000,000 fans coverage
 2,000 fans growth per month
 Specific categories of Weibo or users
location can be selected

90. Objectives
To raise brand awareness
To interact with the public
To expand online presence
To mainly target Mainland users
To drive offline traffic
WeChat
•Official Account (訂閱號)setup and verification
•Management:
-1 post per day
-20 keywords
-2,000,000 fans promotion coverage via Sina Weibo
-Monthly report
Backend Panel
User-friendly backend panel for
monitoring the WeChat account
 Update post
 Reply comment
 General setting
 Manage users

92. Setup Corporate Weibo
Apply V
Cover picture design

93. Interface of Corporate Weibo

94. Update Content
Brand image
Product information
promotion
Interface of Corporate Weibo
Seek approval from client 1 week before the post to be updated

95. Reply Comment
Reply general
questions
Reply comment and maintain the interactive atmosphere

96. Develop Application
Matching Game

97. Develop Application
Matching Game

98. Develop Application
Matching Game

99. Develop Application
Matching Game

101. Forum Marketing
我們的網絡宣傳服務覆蓋所有香港熱門討論區
Forum Coverage
Most HK forums

102. Forum Marketing
隨著論壇普及化, 越來越多人利用論壇每天接收不同的資訊。
Forum Marketing 是 利 用 網民 的 討 論 方 式 , 在 論 壇 滲 透 式 宣 傳 , 比 傳 統 的
Marketing宣傳方式更著重互動性, 更能令品牌宣傳融入大眾。

103. Forum Marketing
fMarketing Forum Seeding Features
詳細分析．目標明確
為了令網絡關係營銷的宣傳效果更大,
我們會對每位顧客作詳細了解, 更加清
楚產品與服務的特性, 為每位顧客度身
訂做更具優勢的網絡宣傳策略.
策略性的論壇分佈
我們會因應顧客產品的性質把不同的
宣傳帖子放在不同的論壇上. 因為我們
相信”Right Content in the Right Place” ,
會令宣傳效果更加大. 我們對香港不同
的論壇有深入的認識, 這方面為顧客典
定信心.

104. SUCCESSFUL
CASES

105. Over 7,000 real fans in 2 weeks

106. Over 6,000 real fans in 2 weeks

107. Over 30,000 real fans in 2 weeks

108. Over 7,000 real fans in 3 weeks

109. 



Increase fans based
Interact with fans
Collect users’ information
Stimulate online or offline sales by providing
incentive
WHY FACEBOOK MARKETING?

110. eMarketing Technology Limited
Tel: 852+ 3111 6899
Email: info@fmarketing.hk