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Interactive Design 
Patterns 
by Rich Adkin 
Founder of Flikli Animated Productions
Key Opportunities 
- tell stories in a new way 
- allow viewers to choose their own path, i.e., 
they have the power to enjoy your content in 
their own way 
- you get information to your viewers as soon as 
they want it 
- you can add as much information as you like 
through multiple stories
Key Challenge 
- you need to think and write in a multi-linear 
way when creating your story
4 interactive design patterns
Several videos with a fixed 
timeline but different content 
Jump between videos without 
interruption 
Common audio track
Clip 1 
Time = A 
Clip 2 Clip 3 
3 favorite 
household pets 
lip-syncing 
Happy
Options to change the 
course of the story 
Choose your own adventure 
Multiple endings
Clip 2 Clip 3 
Clip 1
Clip 1
Clip 2 Clip 3 
Clip 1
Clip 2 Clip 3 
Clip 1
Viewer is given choice to 
leave the video path at 
certain points, but ultimately 
returns to that same point in 
timeline 
Same ending
Clip 1 @ 
0:23 
Clip 1 @ 
0:60 
Clip 1 @ 
0:00
Clip 1 @ 
0:23 
Clip 1 @ 
0:60 
Clip 1 @ 
0:00
Clip 1 @ 
0:23 
Clip 1 @ 
0:60 
Clip 1 @ 
0:00 
Clip 2 
(Tangent)
Clip 1 @ 
0:23 
Clip 1 @ 
0:60 
Clip 1 @ 
0:00 
Clip 2 
(Tangent)
Clip 1 @ 
0:60 
Clip 1 @ 
0:23 
Clip 1 @ 
0:00 
Meet Jack and Jill. They’re pretty happy.
Clip 1 @ 
0:60 
Clip 1 @ 
0:23 
Clip 1 @ 
0:00 
But what are they really thinking?
Clip 1 @ 
0:60 
Clip 1 @ 
0:23 
Clip 1 @ 
0:00 
And where would they rather be?
Clip 2 
(Tangent) 
Clip 1 @ 
0:60 
Clip 1 @ 
0:23 
Clip 1 @ 
0:00
A hub to different videos 
Notion of time is not 
applicable 
No definite ending
Clip 1 
(Central 
to story)
Clip 2 
Clip 1 
(Central 
to story)
Clip 2 
Clip 1 
(Central 
to story) 
End of Clip 2 returns you to 
main video menu
Clip 1 
(Central 
to story) 
Clip 3 
Clip 2
Clip 1 
(Central 
to story) 
Clip 3 
Clip 2 
Clip 4 
Clip 5

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Design Patterns for Interactive Video Narratives

  • 1. Interactive Design Patterns by Rich Adkin Founder of Flikli Animated Productions
  • 2. Key Opportunities - tell stories in a new way - allow viewers to choose their own path, i.e., they have the power to enjoy your content in their own way - you get information to your viewers as soon as they want it - you can add as much information as you like through multiple stories
  • 3. Key Challenge - you need to think and write in a multi-linear way when creating your story
  • 5. Several videos with a fixed timeline but different content Jump between videos without interruption Common audio track
  • 6. Clip 1 Time = A Clip 2 Clip 3 3 favorite household pets lip-syncing Happy
  • 7. Options to change the course of the story Choose your own adventure Multiple endings
  • 8. Clip 2 Clip 3 Clip 1
  • 10. Clip 2 Clip 3 Clip 1
  • 11. Clip 2 Clip 3 Clip 1
  • 12. Viewer is given choice to leave the video path at certain points, but ultimately returns to that same point in timeline Same ending
  • 13. Clip 1 @ 0:23 Clip 1 @ 0:60 Clip 1 @ 0:00
  • 14. Clip 1 @ 0:23 Clip 1 @ 0:60 Clip 1 @ 0:00
  • 15. Clip 1 @ 0:23 Clip 1 @ 0:60 Clip 1 @ 0:00 Clip 2 (Tangent)
  • 16. Clip 1 @ 0:23 Clip 1 @ 0:60 Clip 1 @ 0:00 Clip 2 (Tangent)
  • 17. Clip 1 @ 0:60 Clip 1 @ 0:23 Clip 1 @ 0:00 Meet Jack and Jill. They’re pretty happy.
  • 18. Clip 1 @ 0:60 Clip 1 @ 0:23 Clip 1 @ 0:00 But what are they really thinking?
  • 19. Clip 1 @ 0:60 Clip 1 @ 0:23 Clip 1 @ 0:00 And where would they rather be?
  • 20. Clip 2 (Tangent) Clip 1 @ 0:60 Clip 1 @ 0:23 Clip 1 @ 0:00
  • 21. A hub to different videos Notion of time is not applicable No definite ending
  • 22. Clip 1 (Central to story)
  • 23. Clip 2 Clip 1 (Central to story)
  • 24. Clip 2 Clip 1 (Central to story) End of Clip 2 returns you to main video menu
  • 25. Clip 1 (Central to story) Clip 3 Clip 2
  • 26. Clip 1 (Central to story) Clip 3 Clip 2 Clip 4 Clip 5