This document provides an overview and comparison of the different visual styles that can be used for explainer videos created by Flikli. It describes 6 styles - Cartoon, Enterprise, Sketch, Cosmo, Vintage, and Collage - and compares their key characteristics like fun factor, animation depth, level of detail, and color range. The styles each have example videos shown to help illustrate what each style looks like. The document aims to make it easy for customers to pick the right visual style for their explainer video based on their audience and messaging needs.

1. A FUN AND FRIENDLY
VISUAL GUIDE TO
EXPLAINER VIDEO STYLES

2. We’ve made it easy to pick
the right animation style
for your audience with our
Ultimate Visual Styleguide
EXPLAINER VIDEOS COME IN
ALL SHAPES AND SIZES!

3. ENTERPRISE
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL:
COLOR RANGE:
DATA
Our Enterprise style uses shapes and layouts designed to be minimal and easily recognizable
across many different contexts. This style is inspired by the standard pictograms used on public
signage all over the world, known as ISO symbols.
The Enterprise style is ideal for B2B companies or organizations looking to show complex mes-
sages understandably. Charts and statistics fit the design of this style particularly well.
Enterprise often sticks to a very basic color palette, usually based on the signature colors of the
client we are working with.
-Minimal character animation
-Basic motion & transitions
-Smooth shape transformations
-Wide variety of“reveals”for data &
text
FROM THE ANIMATORS:
DATABASE B
DATABASE C
DATABASE D
DATABASE D
DATABASE A
CHARACTERISTICS:
GLOBALLY
RECOGNISED
ICONS
SIMPLE
SHAPES
ESSENTIALS
ONLY!
ULTRA
GRAPH
FRIENDLY
INFO AND
DATA
CENTRIC
Watch our favorite enterprise video: Infinio

4. data-
base
ware-
house
doc.
store
web
service
fun factor
color range
animation depth
level of detail
TAXI
From the Animators:
-Employs standard range of shots
(close-up, medium, and wide shots)
-A classical storytelling experience
-Big, expressive faces and heads
-Motion is "rough-and-bouncy"
Cartoon is the original Fliki House Style. It’s inviting, simple,
relatable, and friendly. And of course, it’s fantastic for explaining
ideas or brand messages on screen.
The basic character construction allows for a wide variety of
characters, but no matter their appearance, Cartoon style char-
acters are effective, funny communicators and your best friends
in the world of the explainer video.
Watch our favorite cartoon video: Lucidchart
great
for stories
super friendly
look
serious
or funny
very
expressive

5. Choose our Sketch style if you’re looking for an accessible style that lends a
semi-rough and handcrafted feel to your message and story.
Sketch is similar to our Cartoon style in the look of its characters, objects,
symbols, and backgrounds.
However, illustrations created in Sketch are hand drawn and resemble rough
pencil and ink drawings on paper cutouts. The color palette is a very limited
monochrome -- black and white dominate, and one or two accent colors are
used.
FROM THE ANIMATORS:
-Employs standard range of shots (close-up, medium,
and wide shots)
-A classical storytelling experience
-Big, expressive faces and heads
-Motion is "rough-and-bouncy"
Watch our favorite Sketchy video: Trade As One

6. Cosmo is the most contemporary of our styles. It makes heavy use of geometric forms and draws a bit from flat
design as well.
The geometric shapes help us create easy transitions to graphs, stats, and elegant icons within scenes.
Some hallmarks of the Cosmo style include realistic human proportions, detailed backgrounds and objects, isomet-
ric views, and a large, vivid color palette that includes gradients and shading.
Cosmo works well with scenarios and messaging which demand a more serious, realistic, or “grown-up” feel,
although it can certainly be humorous and fun as well.
- Medium amount of character
animation
- 2.5D editing, which gives a
greater depth to scenes
- Wide range of color visual
effects
- Naturally paced movements
FROM THE ANIMATORS: FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL:
COLOR RANGE:
TV DISPLAYS AMPLE POWER OUTLETSPRINTERS
1 2 3 4 5
6 7 8 9 0
CARTOONY
BUT ELEGANT
ELEGANT
BUT CARTOONY
+
VECTOR
GRAPHICS
21st CENTURY
DESIGN
SO
N
MO DER
GREAT FOR
STORIES
+
DATA VISUALISATIONWatch our favorite cosmo video: Panasonic

7. fun factor
color range
animation depth
level of detail
Vintage style was created to satisfy requests for a friendly style with some pleasing retro
touches. We tapped into our own favorite memories of classic cartoons, comic books, and
illustrations to design it.. The result is Vintage, a retro-flavored style that looks and feels
familiar and can tell any story.
Some of Vintage style’s main characteristics include retro color schemes, worn textures,
vector elements, fanciful illustrative backgrounds, simply-designed characters, and a fun
overall feel that recalls cartoons from the‘60s to the‘80s.
Our viral video,“Office Posture Matters”is one of the best examples of Vintage style to date.
funny
& cute
retro &
modern
intricate
backgrounds
nice
textures
Complex character movements
Medium range of visual effects
Dynamic pacing
Classic transitions and scene
dynamics
Dynamic pacing
Scenes and scene transitions
based on classic cartoons
FROM ANIMATORS
Watch our favorite vintage video: Peoplelinx

8. Watch our favorite motion collage video: GlowPoint

9. THE FLIKLI VISUAL STYLES: CHEAT SHEET
CARTOONENTERPRISE SKETCH COSMO VINTAGE COLLAGE
1 2 3 4 5
6 7 8 9 0
- Neutral
- Familiar
- Simple
- Ideal for B2B
- Great for charts and statistics
- Friendly
- Expressive character design
- Great for everything from
real-life scenarios to abstract
diagrams
- Handcrafted feel
- Minimal color palette
-“Rough”line quality
- Simple compositions
- Realistic character proportions
- Detailed backgrounds and
objects
- Large color palette
- Modern
-“Grown-up”feel
- Retro color schemes
- Worn textures
- Backgrounds
- Recalls classic cartoons from the
‘60s to the‘80s
- Great for showing real-life
scenarios and interactions
-“Old-school”- not vector-based
- Digitally hand-drawn
- High-quality photo elements
- Vibrant, individualized feel
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL
COLOR RANGE:
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL
COLOR RANGE:
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL
COLOR RANGE:
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL
COLOR RANGE:
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL
COLOR RANGE:
FUN FACTOR:
ANIMATION DEPTH:
LEVEL of DETAIL
COLOR RANGE:
+ CUSTOM + HOW- TO
DEMO VIDEOS
Would you prefer a unique custom style?
Tell us what you need and we’ll help create it.
We also create tutorial videos that can show how to use your digital products.
Get in touch if you think a How-To Demo Video is right for you!

10. If you like what you see, talk to us at http://flikli.com to schedule a free consultation today!
We’ve developed a bunch of super-useful, very engaging house styles that you can choose
from when making your video. Choosing a style lets you pick a very basic look and feel for your
video which we develop with you over the course of our collaboration. This system helps us
stick to an efficient process that gets you a great-looking video, on schedule.