1. HSDCA Egypt vs. Algeria: Quest for 1m pageviews…

2. The Brief & Objectives Obtain 1m page views on the Eurosport Arabia website on the day of the Egypt vs. Algeria football game

3. We developed 7 digital activities

4. 1

5. Received 26 ideas3 of which were implemented

6. 2

7. Achieved 120,000 Click Throughs(MSN forecasted of 50,000)

8. Sat, 2010 – 01 – 28 11:15 A Press Release:In English, Arabic, and French sent to most regional media. Talked about Eurosport Arabia in Arabic sports forums. 3

9. - No traditional media covered it- All websites copied/covered it - Got 10,000 clicks from Forums

10. 4th Initiative: Fadi SEM Campaigns Multiple Arabic SEM Campaigns leading people to: Vote for their winner (Polls) Chat about their teams (Chatroom) Follow the game live (LiveBox) SEM Campaigns Multiple Arabic SEM Campaigns leading people to: Vote for their winner / (Polls) Chat about their teams (Chatroom) Follow the game live (LiveBox) 4

11. Jan 28: 60,000 clicks, 1.46% CTRJan 29: 92,000 clicks, 1.83% CTR

12. Make sure you do any amendments here 5

13. Got over 50 retweets by influencers

14. Created and advertised a Facebook Page for Egypt vs. Algeria and branded it Eurosport Arabia. 6

15. - 1000 Fans (likes)- More than3,000 comments and posts- Most popular page on the topic

16. We also ran a Display advertising campaign  7

17. 4.3m impressions0.5% CTR

18. The Results Game Score: Egypt 4 – Algeria 0 Website with highest referrals: MSN Messenger Most visiting country: Egypt Page Views Achieved: 1,040,000