Download: http://digihealth.info/handbook This valuable industry-first publication provides essential insights, analysis and strategies designed to help accelerate digital innovation in health.

1. Supported
By
The
Digital
Health
Innovator’s
Mini-­‐Handbook
By
Fard
Johnmar,
Digital
Health
Futurist,
Strategist
and
Researcher

2. “A
CLEAR
FRAMEWORK
AND
EDUCATIONAL
PATHWAY”
“This is the best and most actionable of the 2016 trend reports out today. The 'Digital Health
Innovator's Mini-Handbook' gives my professional New Year's resolutions greater focus,
especially through the lens of the Quadruple Aim that needs to drive digital health going
forward. We're all here to improve patients' lives, and this mini-handbook provides a clear
framework and educational pathway to structure and prioritize what I can do to make a
difference. With this guide, individual executives can chart their own course and make a bigger
impact on both patient outcomes and provider quality-of-life in 2016 and beyond.”
-Croom Lawrence, Digital Leader & Client Partner, Merkle Health
“A
TREMENDOUSLY
HELPFUL
RESOURCE”
“I found the mini-handbook to be a tremendously helpful resource in terms of improving
understanding some of the issues supporting the need to keep pace with, participate in and even
lead digital health innovation. It will be interesting to observe and assess outcomes over the next
10 years.”
-Joanne Thomas, PhD, LPC, President and CEO, Central Illinois Agency on Aging, Inc.
2/40
HIGH
PRAISE
FOR
THIS
MINI-­‐HANDBOOK

3. 3/40
SHARE
THIS
RESOURCE
WITH
OTHERS
HELP
ACCELERATE
DIGITAL
HEALTH
INNOVATION
BY
SHARING
THIS
MINI-­‐HANDBOOK
Click the icons below to get started.

4. 4/40
DOWNLOAD
&
PRINT
THIS
MINI-­‐HANDBOOK
You can’t download this mini-handbook on SlideShare.
Access the PDF of this publication by visiting the Digital Health Maven
Project’s Website. In addition to downloading this valuable resource
you’ll receive additional free innovation tools, news and insights and
much more.
Click the button at the left to get started. (Or visit http://
digihealth.info/handbook)
HOW
TO
DOWNLOAD
THIS
MINI-­‐HANDBOOK
Click Here to Download
This Mini-Handbook

5. 5/40
INNOVATING
IN
HEALTH
USING
DIGITAL?
THIS
MINI-­‐HANDBOOK
IS
FOR
YOU
Over the past five years, digital health has exploded into prominence. Billions are
being invested in this sector and individuals, organizations and others are working
hard to develop new solutions for the most difficult problems in global health.
As a nearly 20-year health industry veteran, I’ve played a role in digital health’s
evolution and witnessed many issues that have blocked progress, caused frustration
and stifled growth. (Learn about me by clicking here.) But, because digital health is
still a very new field, there are few publications that people can use to proactively
identify innovation-related issues, quickly locate educational resources and much
more. I developed this mini-handbook to satisfy this unmet need.
This publication is part of the Digital Health Maven Project, a global initiative I
launched in 2014. The project is designed to provide medical professionals,
executives, entrepreneurs and others like you with knowledge, skills, and tools that
will help you innovate successfully using digital technologies. Learn more about the
project by clicking here.
As you read this publication, I’m sure you’ll think of issues I haven’t addressed or
resources I’ve failed to mention. That’s okay. I plan to update this mini-handbook
annually with new tools, insights and resources. If you have suggestions about what
should be included in future editions, please get in touch.
The most important thing you can do with this mini-handbook is take action
on what you learn and share this resource with others. To your success!
WHY
I
DEVELOPED
THIS
MINI-­‐HANDBOOK
FardJohnmar
DigitalHealthFuturist
& AuthorofThis
Mini-Handbook
Hint: Click this icon
throughout the mini-
handbook to access
additional insights,
resources and tools online.

6. PART
I:
DIGITAL
HEALTH
FACTS,
FIGURES
AND
SCOPE 6/40
THE BASICS
PAST &
FUTURE
RATIONALE
1
2
3
NEXT STEPS
FRAMEWORK
STRATEGY
4
6
5
In Part I of this mini-handbook you’ll learn how to define digital health
and why it’s important. We’ll also cover digital health’s past and future —
from growing investor interest in this sector to how it will have a major
global impact over the next 10 years.

7. I
-­‐
DIGITAL
HEALTH
BASICS 7/40
“The scientific man does not aim at an immediate result.
He does not expect that his advanced ideas will be readily
taken up. His work is like that of the planter — for the
future. His duty is to lay the foundation for those who
are to come, and point the way.”
Nikola Tesla
“The digital world has been in a separate orbit
from our medical cocoon, and it's time the
boundaries be taken down.”
Eric Topol

8. 8/40DEFINING
DIGITAL
HEALTH
WHAT
IS
DIGITAL
HEALTH?
Since about 2010, many have begun to use the term digital health to refer to how a range of computing and data
technologies and devices are being used to track, improve, support and modify health. Key digital health tools
include mobile, social media, genomics, data analytics, sensors, wearables and the Web.
In Wikipedia, digital health is
defined as: “the convergence of
the digital and genomic
revolutions with health,
healthcare, living, and society.
Digital health is empowering
people to better track, manage,
and improve their own and
their family’s health, live better,
more productive lives, and
improve society. It’s also
helping to reduce inefficiencies
in healthcare delivery, improve
access, reduce costs, increase
quality, and make medicine
more personalized and
precise.” - Click Here to View
Visions of Digital Health
Medicine 2064, Daniel Kraft, MD
Defining Digital Health, Paul Sonnier

9. DIGITAL
HEALTH’S
GLOBAL
REACH 9/40
The
U.S.
IS
VIEWED
AS
A
GLOBAL
LEADER,
BUT
OTHER
COUNTRIES
ARE
BECOMING
ENGINES
OF
DIGITAL
HEALTH
INNOVATION
Over the last several years, people, businesses, organizations and governments in
Europe, the Americas and Asia have begun to invest human and financial resources
into spurring digital health innovation. Here are just a few of the countries that are
making major strides in digital health.
DIGITAL
HEALTH
INNOVATION
IN
THE
DEVELOPING
WORLD
For many years, innovators in
developing countries have
been experimenting with
digital technologies —
especially mobile — in
unique ways. Fewer
resources sometimes
translates into opportunity as
innovators are able to deploy
digital tools quickly to solve
local and national health
problems in India,
throughout Africa,
Southeast Asia and
other regions of the world.
See the Deloitte report,
“Connected health: How
digital technology is
transforming health and
social care” to learn more.
Click here for a listing of online resources you can use to
learn more about digital health’s global evolution.

10. Click Here to Register Today
(It's Free)
Enjoying This Mini-Handbook?
You'll Love Our New Seminar

11. II
-­‐
WHY
DIGITAL
HEALTH?
“There is no force so powerful as an
idea whose time has come.”
Everett Dirksen
“There are two great days in a person's life — the day
we are born and the day we discover why.”
William Barclay
10/40

12. DIGITAL
HEALTH’S
NUMBER
ONE
GOAL
ACHIEVING
THE
QUADRUPLE
AIM:
A
DIGITAL
HEALTH
PRIORITY
Digital health technologies will ultimately be judged on whether they lead to significant improvements in global
health while ensuring both consumers and clinicians benefit in ways that are aligned with the “quadruple aim,” which
is outlined below.
Who
Introduced
the
Quadruple
Aim?
Drs. Thomas Bodenheimer and Christine Sinsky introduced the
concept of the quadruple aim in a 2014 essay published in the
Annals of Family Medicine. This was due to their observation that
provider burnout and intense dissatisfaction may lead to lower
patient satisfaction, reduced health outcomes and higher costs. They
suggest that improving the “work life of health care providers” could
help solve this problem. Click here to read this important essay.
11/40
Primary
Goal
Improve
Population
Health
Secondary
Goal
Improve
the Patient
Experience
Secondary
Goal
Reduce
Health
Costs
Secondary
Goal
Improve
Health
Providers’
Work Life
THE
QUADRUPLE
AIM

13. ARGUING
FOR
AND
AGAINST
DIGITAL
HEALTH
BOOST
YOUR
UNDERSTANDING
OF
THE
DIGITAL
HEALTH
REVOLUTION’S
PROS
AND
CONS
Over the past few years, a number of books have appeared that provide an overview
of the evolving world of digital health and its current and potential impact. Below
are some of the most well-known books that will help you understand the benefits
and drawbacks of the digital health revolution.
The Digital Doctor
Robert Wachter
The Guide to the Future of Medicine
Bertalan Meskó
The Patient Will See You Now
Eric Topol
Where Does it Hurt?
Jonathan Bush
12/40
“ePatient 2015” explains
how digital technologies,
history, legislation, and
culture are combining to
rapidly transform health.
Click the image below to
learn more about the
trends covered in the book.
ePatient 2015
Fard Johnmar, Rohit Bhargava
“The Digital Doctor”
examines healthcare
at the dawn of its
computer age and
asks whether
technology has been
helpful or harmful.
“The Patient Will See You
Now” shows how
technology can aid
medicine and improve
health experiences and
outcomes.
The “Future of Medicine”
looks at key
technological trends that
are shaping health.
“Where Does it Hurt?” focuses
on how innovation can disrupt
the status quo in health and
give patients more control and
better care experiences.

14. III
-­‐
DIGITAL
HEALTH’S
PAST,
PRESENT
AND
FUTURE
13/40
“I like the dreams of the future better
than the history of the past.”
Thomas Jefferson
“History never looks like history when
you are living through it.”
John W. Gardner

15. DIGITAL
HEALTH
INVESTMENT
TRENDS 14/40
DIGITAL
HEALTH
HAS
RECEIVED
SIGNIFICANT
INVESTOR
ATTENTION
Although they use different data collection and analysis methodologies, both Rock Health and StartUp Health have
published data indicating that digital health firms are receiving significant investor attention. Total funds raised by
firms increased between 2010 and 2014. Although total funding was flat (or declined) year-to-year, in 2015 a
number of digital health companies such as Fitbit entered the public markets, raising $1.4 billion in five IPOs,
according to Rock Health.
Sources:
>StartUp Health: Insights Report: 2015 Year End - Click Here to View
>Rock Health: Digital Health Funding: 2015 Year in Review - Click Here to View
2010 2011 2012 2013 2014 2015
N/A
$1.1B $1.9B $2.4B $3.0B
$7.0B $5.8B
$1.1B
$1.5B $2.0B $4.3B $4.5B

16. A
NEW
DIGITAL
HEALTH
ERA:
THE
AGE
OF
IMPLEMENTATION
“After a year-long analysis of research, market events, innovation activity and other indicators contained in our growing
archive of more than 500,000 data points, I’ve come to recognize that a shift has occurred in how digital health is viewed.
People are focusing less on the possible and more on the probable in digital health. I call this new era the Age of
Implementation. This will be characterized by organizations asking (and seeking to answer) a basic question: What’s the
best way to implement digital solutions so that they truly have an impact on the quadruple aim: improved health outcomes,
lower costs, better patient experiences and clinician satisfaction?”
-Fard
THE
AGES
OF
DIGITAL
HEALTH
Learn more about the
Age of Implementation and
digital health’s past, present
and future by attending our
popular on-demand
Webinar, “Understanding
and Succeeding in
Digital Health's New Age.”
Click here to register.
WEBINAR
15/40

17. EVENTS
FOCUSING
ON
HEALTH’S
DIGITAL
FUTURE
16/40
Health 2.0
produces annual
events in the United
States, Europe, Asia
and other regions
focusing on health
technology.
THESE
INNOVATION-­‐PACKED
EVENTS
WILL
HELP
IMPROVE
YOUR
UNDERSTANDING
OF
DIGITAL
HEALTH’S
FUTURE
Each year, thousands of people from around the
world attend these major annual events to be
exposed to the latest innovations in digital health.
Here are a few to consider attending in 2016 or in
the future.
CES has become a
global showcase for
new consumer-
focused digital
health technologies,
including wearables.
HIMSS is a major
conference focusing
on health
technology
innovations and
implementation.
Stanford Medicine
X focuses on
highlighting new
technologies and
their impact on
health — especially
patients.
SXSW Interactive
features new
innovations in a
range of industries,
and has had a major
focus on health (in
recent years).
Exponential Medicine
provides education,
demos and talks
about health’s
digital future from a
cross-disciplinary
perspective.
For information about other global digital health
events, please click here.

18. NEWS
SOURCES
FOCUSED
ON
DIGITAL
HEALTH’S
FUTURE 17/40
KEY
DIGITAL
HEALTH-­‐FOCUSED
NEWS
OUTLETS,
PODCASTS
&
VIDEO
SERIES
A growing array of experts, journalists and others are providing insightful coverage of the global digital health
landscape. Here are some well worth visiting and following.
• MobiHealth News: Click Here to Read
• HIT Consultant: Click Here to Read
• KQED Future of You: Click Here to Read
• Wareable: Click Here to Read
• WT VOX: Click Here to Read
• MIT Technology Review: Click Here to Read
NEWS
• The Tech Tonics Podcast: Click Here to Listen
• StartUp Health NOW: Click Here to View
• The Doctor Weighs In: Click Here to View
• Healthcare Tech Talk: Click Here to Listen
• The Medical Futurist: Click Here to View
• Relentless Health Value: Click Here to Listen
PODCASTS
&
VIDEOS
DIGIHEALTH
INFORMER:
A
PREMIUM
DIGITAL
HEALTH
INTELLIGENCE
PLATFORM
Part of the Digital Health Maven Project, leaders from firms like Roche, the American Medical Association and
Johnson & Johnson rely on DigiHealth Informer’s daily intelligence briefings, growing database of more than
.5 million data points and other resources to stay informed and ahead. Click here to learn more.

19. PART
II:
THE
ART
OF
DIGITAL
HEALTH
INNOVATION 18/40
THE BASICS
PAST &
FUTURE
RATIONALE
1
2
3
NEXT STEPS
FRAMEWORK
STRATEGY
4
5
6
In Part II of this mini-handbook you’ll learn about two frameworks that can
help accelerate individual and organizational digital innovation. You’ll also
benefit from five essays that provide deep digital health strategy — from the
benefits of stealing great ideas to how poor communication kills innovation.

20. IV
-­‐
TWO
DIGITAL
HEALTH
INNOVATION
FRAMEWORKS 19/40
“High achievement always takes place in the
framework of high expectation.”
Charles Kettering
“Language is not simply a reporting device for
experience but a defining framework for it.”
Benjamin Whorf

21. GROWING
DIGITAL
HEALTH
INNOVATORS 20/40
A
UNIQUE
SYSTEM
THAT
SUPPORTS
INNOVATION
AT
THE
INDIVIDUAL
LEVEL
“Over the last 10 years, I’ve encountered (and worked with) executives,
medical professionals, entrepreneurs and others who recognize the
need to think and act in innovative ways, but don’t know the best way
to proceed. In addition, leaders at many organizations are seeking to
improve individuals’ and teams’ ability to find, recognize and
implement innovative digital solutions. But, they are struggling to
meet this objective.
To help, I developed the Digital Health Maven Growth System. It is
informed by years of research into why top-performing individuals
succeed where others fail. The system is designed to help people
excel by learning and practicing the habits of what I call digital health
mavens. These are:
• Cultivate curiosity
• Pursue insights about digital health
• Put humans (customers, patients) first
• Embrace flexibility (willingness to change direction)
• Practice bravery (by running toward, rather than away
from, innovation and novelty)
Since 2014, outputs informed by the system have helped innovators,
leaders, executives and entrepreneurs from around the world.” -Fard
The free “Guide to
Embracing Your Inner
Digital Health Maven” is a
must-have resource that
will help you learn and
apply the growth system.
Click here to learn more.

22. ASSESSING
DIGITAL
HEALTH
INNOVATION
MATURITY 21/40
EVALUATING
DIGITAL
HEALTH
INNOVATION
MATURITY
IS
CRITICAL
“There are two pressing questions that must be answered by innovators inside and outside of organizations about
implementing digital health solutions:
• For organizations: Do we have the capacity to understand, develop and execute these innovations?
• For startups, health tech firms and others: Which potential clients/partners are most suited to
comprehend and utilize the innovations we are developing?
To help answer these questions, I developed an industry-first maturity framework called the Digital Health
Innovation Integration Curve. It takes into account four fundamental forces that impact digital health innovation in
order to provide an easy-to-understand and communicate assessment of innovation readiness and other factors.”
-Fard
Did you know that you can evaluate
your (or your partners’/clients’)
digital health innovation maturity in
about 5-10 minutes?
Participate in the State of
Digital Health Innovation
2016 study. After completing an
online survey you’ll receive a 7+
page report with actionable insights
and more. Click here to get started.

23. V
-­‐
DEEP
DIGITAL
HEALTH
INNOVATION
STRATEGY 22/40
“Success doesn't necessarily come from breakthrough innovation but from
flawless execution. A great strategy alone won't win a game or a battle; the
win comes from basic blocking and tackling.”
Naveen Jain
“The biggest risk is not taking any risk ... In a world that changing really quickly,
the only strategy that is guaranteed to fail is not taking risks.”
Mark Zuckerberg
“The following pages feature a series of essays I developed in early 2016
providing insights and guidance about critical digital health innovation-
related issues. They’ve received great reviews so I’ve included them in this
handbook in the hopes that you’ll find them useful as well.” -Fard

24. WHY
DIGITAL
HEALTH
INNOVATION
EXPOSURE
IS
VITAL 23/40
“The hype surrounding digital health
far outstrips its actual impact.”
This is a common complaint of
physicians, executives and others
about technologies such as
wearables and mobile.
Yet, slowly but surely, as innovators
around the world are coming up
with creative ways to use these
digital tools, they having a big
impact on health — and even saving
lives.
Take the example of infant
mortality. It is estimated that more
than 1 million babies die from
premature birth each year — many
in the developing world. In some
cases, these deaths are caused by a
simple lack of information. People —
especially those living in remote
locations — don’t have access to the
type of content and data that can
DIGITAL
HEALTH
TRAILBLAZERS:
SAVING
LIVES
WITH
TECHNOLOGY
help them make better decisions
and improve care.
Fortunately, there are many
innovators around the world using
mobile, wearables and other
technologies to solve the
information problem contributing to
infant mortality. Here are two.
Using Mobile to Identify At-Risk
Babies
Researchers at the University of
Nottingham are combining mobile
with Big Data to prevent deaths due
to low birth weight. They have
developed a mobile app that uses
the device’s camera to take pictures
of babies’ faces, feet and ears. This
information is automatically
uploaded to a growing database and
analyzed to identify at-risk babies.
Village elders and midwives can use
this mobile app to make the critical
decision about whether they can
simply provide nutritional advice to
new mothers, or need to
recommend a visit to a hospital —
which can be hundreds of miles
away — to seek treatment for their
babies.
A Smart Necklace Provides Vital
Infant Immunization Data
Khushi Baby was one of two winners
of the UNICEF Wearables for Good
Challenge, which was launched in
May 2015.
Developed by innovators at Yale, the
Khushi Baby necklace stores
electronic health data, including
critical immunization information for
children.
(Cont.)

25. WHY
DIGITAL
HEALTH
INNOVATION
EXPOSURE
IS
VITAL 24/40
The device uses Near Field
Communication technology to send
and receive information via mobile
devices. Healthcare workers
operating in remote locations can
scan the necklace using a mobile
device and send and receive critical
vaccination data without having to
access a central database.
Obviously, this concept can be
expanded to provide an inexpensive
and reliable method of storing and
sending critical health and medical
data in other areas of health and
could become a vital tool for health
professionals operating in remote
locations globally.
Focused on Innovation?
Understanding the Work of Digital
Health Trailblazers is Vital
Time and time again in my career
I’ve witnessed the power of
DIGITAL
HEALTH
TRAILBLAZERS:
SAVING
LIVES
WITH
TECHNOLOGY
exposing innovators, executives,
medical professionals and others to
new ideas and concepts in digital
health. I’ve seen them use this
information to transform their
thinking, make new connections and
solve difficult problems.
This is why I regularly share stories
like the ones outlined above in my
masterclasses, essays, lectures and
presentations.
It’s important to constantly seek
opportunities to learn from the best
in digital health. What you learn may
have a direct impact on your work in
a startup, as an innovator within an
organization or elsewhere.
Where to find this vital information?
The knowledge resources referenced
in this mini-handbook are a great
place to start.
Written by Fard Johnmar,
January 2016

26. ALL
GREAT
INNOVATORS
STEAL
—
EARLY
AND
OFTEN 25/40
Basketball icon Kobe Bryant is a thief
— a proud thief.
Why?
Well, stealing only helped make him
one of the most celebrated and
accomplished basketball players of
all time.
In his book, “Steal Like an Artist,”
Austin Kleon said this about Bryant:
“[he] has admitted that all of his
moves on the court were stolen from
watching tapes of his heroes.
But initially, when Bryant stole a lot
of those moves, he realized he
couldn’t completely pull them off
because he didn’t have the same
body type as the guys he was
thieving from. He had to adapt the
moves to make them his own.”
KOBE
BRYANT
IS
A
THIEF
(AND
YOU
SHOULD
BE
ONE
TOO)
Making their moves his own. This
is a crucial point.
If Bryant simply tried to imitate the
greats, it’s likely we would have
never heard of him.
But, as Kleon notes in his book,
instead of simply imitating, he
emulated, incorporating the moves
and techniques of legends like
Michael Jordan into his unique
playing style.
Imitating others to learn what they
know and transforming their
techniques into something that’s
unique and special to you is at the
essence of what Kleon calls stealing
like an artist.
Stealing like an artist is an
innovation skill that’s especially
important in digital health. Here’s
why.
Stealing Like an Artist to
Accelerate Digital Health
Innovation
Source: Austin Kleon,
“Steal Like an Artist”
In “Steal Like an Artist,” Kleon
developed a great illustration
outlining what he calls good and
bad theft (see above). (Cont.)

27. ALL
GREAT
INNOVATORS
STEAL
—
EARLY
AND
OFTEN 26/40
Non-artists commit bad theft
(plagiarizing, skimming, etc.). Artists
look for every opportunity to engage
in good theft (honoring,
transforming and remixing).
All innovators are (or should be)
artists. After all, aren’t they creating,
reimagining and bringing new ideas
to life?
It should come as no surprise that
the best artists in digital health steal
very, very well.
Take the example of Leon
DesRoches, founder of SmartPods
(disclosure: I’m working with
SmartPods via a digital health
innovation initiative developed by
the Canadian government).
People are beginning to recognize
that sitting too much may be as
harmful as smoking. Because of this,
KOBE
BRYANT
IS
A
THIEF
(AND
YOU
SHOULD
BE
ONE
TOO)
standing desks are all the rage
today.
But, DesRoches wasn’t content to
just imitate others by creating a
typical standing desk. Instead, he
carefully studied wearables, data
analytics and wellness and remixed
ideas from all these worlds into his
unique product: SmartPods.
The platform is an “automated
workstation that encourages users
to move throughout the day by
tracking and monitoring movement,
calorie expenditure, and delivers
personalized wellness programs.”
Most importantly, SmartPods
requires no user input and
effectively uses data from wearables
and other sources to invisibly
optimize health.
DesRoches’ SmartPods story
illustrates what it means to steal like
an artist in order to create unique
technology solutions for the most
difficult problems in health.
Learning How to Steal Like an
Artist
Is it possible to learn how to steal
like an artist in digital health?
Absolutely.
It all comes down to developing the
ability to examine digital innovations
around you, quickly understand
what makes them tick and
successfully apply what you learn to
refine your work.
One way I’ve helped people is by
teaching them a unique method that
allows them deconstruct any digital
health solution in about 15
minutes. (Cont.)

28. ALL
GREAT
INNOVATORS
STEAL
—
EARLY
AND
OFTEN 27/40
They’ve used this skill to:
• Improve their products or
services
• Immediately understand
the strengths and
weaknesses of potential
competitors, find new
collaboration or client
opportunities, hone their
own innovations and much
more.
My experience as a composer
informed the development of this
technique. In particular, breaking
down music into its fundamental
components in order to reproduce,
remix and perform it.
Later in this handbook, you’ll learn
how you can work with me directly
to learn and apply this skill.
Steal Like an Artist,
Austin Kleon
Read This Book
KOBE
BRYANT
IS
A
THIEF
(AND
YOU
SHOULD
BE
ONE
TOO)
Written by Fard Johnmar,
January 2016

29. DIGITAL
HEALTH
INNOVATION
FAILING?
FIX
THIS
FIRST
28/40
Fact 1: We live (mostly) in our own
heads.
Fact 2: Generally, we think we
express ourselves clearly.
Fact 3: We fail to communicate well
more often than we’d like.
This is a big problem for everyone —
including those in the digital health
innovation arena.
You see, as an innovator it’s your
(difficult and time-consuming) job
to convince others to believe in your
vision, your approach, your
technology.
Just how much time do we spend
trying to persuade others? A lot.
Consider this data from a global
survey featured in Daniel Pink’s
excellent book, “To Sell is Human.”
THE
GUARANTEED
INNOVATION
KILLER:
POOR
COMMUNICATION
“People are now spending about 40
percent of their time at work
engaged in non-sales selling …
persuading, influencing, and
convincing others in ways that don’t
involve anyone making a purchase.
Across a range of professions, we
are devoting roughly twenty-four
minutes of every hour to moving
others [emphasis mine].”
Wow.
I’m convinced that digital health
innovators spend 45 – 55 minutes
every hour trying to persuade others
(if you include sales-related
conversations).
The stakes are high. If you can’t
speak (either in writing or in person)
clearly and powerfully:
• No one will collaborate
• No one will invest
• No one will buy
• No one will become
part of your tribe
• No one will care
Here’s another fact: powerful
communicators are made — not
born. It takes time and practice to
learn how to speak and write in ways
that convince and convert.
Many are looking for advice about
how to improve their
communications skills. To help, I’ve
provided four questions you can ask
(and answer) that will get you
speaking and writing better — about
anything.
Who Are You Speaking To?: You
can’t please everyone, so don’t try.
Decide who matters most and figure
out how to communicate in ways
that capture their attention. (Cont.)

30. DIGITAL
HEALTH
INNOVATION
FAILING?
FIX
THIS
FIRST
29/40
Why Should They Care?: Reality
check: No one cares about you. They
care about themselves. How will
your innovation, method, idea, etc.
make their life more wonderful?
Explain this and people will pay
attention — at the very least.
Have You Practiced Enough?:
Revising your writing, presentations,
etc. is a form of practice. Each time
you add or subtract something,
you’re practicing how to become a
better communicator. Steve Jobs
gave fantastic talks. Why? Partly
because he practiced — a lot.
Can You Accept Imperfection?:
Live with the fact that you’re never
going to be perfect. Don’t let the
fear of imperfection keep you from
telling people about the wonderful
work you’re doing. Oftentimes your
audience will help you communicate
better — either by ignoring you,
THE
GUARANTEED
INNOVATION
KILLER:
POOR
COMMUNICATION
providing feedback (or looking
confused).
Of course, there’s a lot more that
goes into improving your
communications skills than what I’ve
outlined above.
Later in this mini-handbook, I’ll
provide you with information about
how you can get help in your efforts
to communicate persuasively and
confidently in the context of digital
health innovation.
Written by Fard Johnmar,
January 2016

31. A
HARD
TRUTH
ABOUT
DIGITAL
HEALTH
INNOVATION
30/40
“There has been an awakening.
Have you felt it? The Dark Side,
and the Light.”
These were the first words spoken in
the now famous initial trailer
released by Disney for the record-
breaking film, “Star Wars: The Force
Awakens.”
Some in the media wondered:
What’s the Dark Side? Isn’t there just,
the Force?
But, Star Wars fans know that there
always has been an
acknowledgment, in the movies and
other properties, that the Force has
two sides. One’s great, the other …
not so much.
The same can be said for innovation.
The majority of commentary about
innovation tends to focus on its
light, positive side — especially in
CONQUERING
THE
DARK
SIDE
OF
DIGITAL
HEALTH
INNOVATION
digital health. Innovation will bring
transformative, disruptive,
revolutionary changes to health!
But just like the Force, there’s
another side to innovation. It can be
dark, depressing, lonely and scary.
I get emails and phone calls all the
time from people who tell me things
like this related to digital health
innovation:
• “I’ve been scarred from my
innovation experience.”
• “The system is hostile to
innovation.”
• “I tried to launch XX
innovation and it blew up in
my face.”
• “Leadership pays lip
service to innovation, but
doesn’t really want to do
it.”
• “People are more interested
in keeping their heads
down and doing their jobs
than rocking the boat.”
These comments are representative
of the dark side of innovation. It’s a
frustration that’s caused by people,
processes — and yes, politics — that
prevents innovation from
progressing.
Plainly speaking, it sucks being stuck
and getting angry about it is a
natural response.
When faced with the dark side of
innovation, people often have two
reactions: quit, or keep going.
Many quit. And, that’s okay.
(Cont.)

32. A
HARD
TRUTH
ABOUT
DIGITAL
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INNOVATION
31/40
But, those interested in pushing
forward often have a single
question: How can I, we, us, get
unstuck?
In my nearly 20-year health industry
career, I’ve faced the dark side of
innovation more times than I can
count. I (and others) have developed
a strategy for overcoming it.
There are four components to this
approach, focusing on the mind
(emotion), body, spirit and logic.
Here’s a quick overview of what I
mean.
Tame the emotional mind: As
innovators we tend to put our all
into the projects we launch and
implement. This stuff really matters!
But, when it comes to working with
other people around our
innovations, it’s important to
remember that others’ reactions to
CONQUERING
THE
DARK
SIDE
OF
DIGITAL
HEALTH
INNOVATION
the work — whether good or bad —
has nothing to do with us. It’s all
about them.
Practicing not taking things
personally helps to provide a sense
of needed perspective and
emotional distance. This enables us
to identify roadblocks and obstacles
and steadily work to overcome them
— if possible.
Work the body: Exercise is critical
for innovators. It relieves stress,
releases positive endorphins and
much more. For example, when I’m
angry, it’s very therapeutic to punch
a bag for 45 minutes. Whatever you
have to do, whether it’s walking,
swimming, cycling or hiking, take
time most days to work the body.
It’s an essential coping mechanism.
Focus on the spirit: If you have
conviction about what you’re doing
and believe in it 150%, it’s easier to
deal with setbacks — even when you
have to walk away. As innovators it’s
important to think deeply about why
you’re doing what you’re doing.
Meditation can help. But even taking
time to think while engaging in
mindless activities like washing the
dishes helps. Doing this daily will
bolster your spirit and make you
more resilient.
Engage the logical mind: If you
take time to think about it, you likely
have a sense of what’s preventing
your innovation activities from
moving forward. Taming the
emotional mind will help to activate
the logical mind, which is informed
by instinct and experience. And, it’s
even better if you have a framework
that will help you identify the forces
that inhibit or accelerate innovation
in the digital health arena to guide
your thinking. (Cont.)

33. A
HARD
TRUTH
ABOUT
DIGITAL
HEALTH
INNOVATION
32/40
There’s a lot more that goes into
conquering the dark side of digital
health innovation. This is why I work
to help people get unstuck by
identifying (and overcoming)
essential innovation roadblocks.
Many times I focus on aiding
people’s logical mind. I do this by
teaching people the four
fundamental forces that make or
break digital health innovation. They
learn how to quickly identify and
assess whether these forces are
aiding or blocking their progress.
Later in this handbook you’ll learn
how you can work with me directly
to overcome innovation roadblocks.
CONQUERING
THE
DARK
SIDE
OF
DIGITAL
HEALTH
INNOVATION
Written by Fard Johnmar,
January 2016
Watch This
1st Trailer, Star Wars:
The Force Awakens

34. LET’S
STOP
WASTING
TIME
&
MONEY
IN
DIGITAL
HEALTH
33/40
When it comes to delivering digital
solutions in health are we pursuing a
strategy that’s costing us billions in
wasted time, money and resources?
There’s plenty of evidence the
answer is yes.
In january 2016, Accenture released
a surprising study revealing that
while the majority of the top 100
U.S. hospitals offer mobile health
apps to patients, only 2% use them.
Accenture also determined that
failing to “focus apps on services
consumers want most (emphasis
mine) could cost hospitals more
than $100 million a year in lost
revenue.”
In a widely cited Endeavour Partners
study released in 2014, the firm
found that “while one in 10 U.S.
[adult] consumers [owns an activity
FIXING
THE
FLAWED
STRATEGY
THAT’S
COSTING
US
BILLIONS
tracker] one-third stopped using it
within six months.”
In the corporate wellness arena,
experts are warning that the widely
used strategy of simply handing
people Fitbits (or other devices) and
expecting them to thrive is the
wrong approach. According to
Forbes, corporate wellness veteran
and Sonic Boom co-founder Danna
Korn said that giving employees
devices with no personalization will
“motivate the healthy [people] but is
completely irrelevant to the less-
engaged employees who are not
encouraged emotionally, mentally,
or socially.”
When you consider the $100 million
figure cited by Accenture, the costs
associated with technology
development and deployment, lost
productivity and more, the strategy
of simply handing out technology
and expecting people to benefit
from it is likely costing us billions.
The problem boils down to this: in
health technology we’ve been
traditionally focused on boosting
engagement. But, that’s really hard
to do if technologies are not
relevant, useful, well-designed and
aligned with people’s needs and
expectations.
But, there’s another way. It has
everything to do with a behavior
change secret noted Stanford
professor BJ Fogg revealed to me
during a podcast I recorded with him
last year. What’s the key to success?
Fogg says: Help people do what they
want. Not what they don’t.
In 2014, I introduced a strategy to
fix the engagement problem called
embedment.
(Cont.)

35. LET’S
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WASTING
TIME
&
MONEY
IN
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At its core embedment is all about
integrating digital health
technologies and tools into the
framework of people’s lives and
work. This means building solutions
that fit the following criteria.
Invisible: Limit the time people have
to spend actively interacting with a
technology. Collect data passively
and anticipate their needs.
Integrated: Make sure technology is
designed to fit within users’
lifestyles, backgrounds and even
culture. We conducted research in
2013 revealing that the majority of
digitally savvy consumers place a
high value on using health
technology solutions that are
relevant to their needs and wants.
This means technology should be
developed to align with people’s life
and workflows. Simply air dropping
a technology solution into a
FIXING
THE
FLAWED
STRATEGY
THAT’S
COSTING
US
BILLIONS
population and expecting people to
adopt it is not a sound strategy.
Currently, a number of companies
are using the embedment strategy
to solve the engagement problem.
Some of them include are listed
below.
Medivizor, which is having great
success using data pulled from
patient surveys, electronic medical
records and other sources to deliver
highly relevant (and concise) health
information exactly when patients
need it.
Atlas Wearables, which has
developed a next-generation fitness
device that automatically logs users’
exercise routines (no manual
tracking required) and uses this
information to optimize form and
fitness.
Welltok is using IBM’s Watson to
power its CafeWell Concierge app,
which delivers “highly relevant health
recommendations that are
individualized, timely, geographically
appropriate and more.”
Designing Digital Health
Interventions With “the 2Cs” in
Mind
After introducing the embedment
strategy, I reached out directly to
companies like Walgreens to better
understand exactly how they deliver
digital solutions (and why they have
been successful).
These interviews and in-depth
conversations led me to understand
that companies that had solved the
engagement problem were using
techniques associated with
something I call the “2 Cs.” (Cont.)

36. LET’S
STOP
WASTING
TIME
&
MONEY
IN
DIGITAL
HEALTH
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Since then, I’ve taught diverse
audiences about the 2 Cs and
recommended it to digital health
innovation leaders at large
organizations and startups.
In some cases I’ve presented
detailed case studies that provide
unique insights about how
technology solutions are designed
and delivered to fit, almost invisibly,
into the lives and workflows of
patients, physicians and others.
In the next section of this handbook,
I’ll show you where you can learn
more about the 2 Cs in order to
build digital health solutions that are
used — and loved.
FIXING
THE
FLAWED
STRATEGY
THAT’S
COSTING
US
BILLIONS
Written by Fard Johnmar,
January 2016

37. VI
-­‐
ASSESS
&
MASTER
DIGITAL
HEALTH
INNOVATION 36/40
“In doing everything, from coming up with the ideas and
putting them on paper till doing the final edits, you are
always thinking the next three steps, you're always
thinking what next, what next, what next?
Andrew McCarthy
“Successful people maintain a positive focus in life no matter
what is going on around them. They stay focused on their
past successes rather than their past failures, and on the next
action steps they need to take to get them closer to the
fulfillment of their goals rather than all the other distractions
that life presents to them.”
Jack Canfield

38. READING
THIS
MINI-­‐HANDBOOK
iS
ONLY
THE
FIRST
STEP,
THE
NEXT
IS
TAKING
ACTION
WHAT’S
NEXT?
37/40
“Thank you for reading this mini-handbook. As you’ve seen, there are many tools, resources and
insights — within and without this publication — that you can use to accelerate your digital health
innovation efforts. I encourage you to refer to this publication often and share it with friends
and colleagues.
There are two additional ways you can take action on what you’ve learned. Assess your (or the
organizations you work with) progress in digital health innovation to identify strengths, weaknesses
and much more. In addition, you’re invited to attend my Digital Health Innovation Success
Masterclass. This is a unique online experience that will aid your innovation activities and address
many of the issues I discussed in the essays featured previously in this mini-handbook. Please see
below for information about how to get started.” -Fard
Click Here to Evaluate Your Digital Health Innovation
Progress, Identify Strengths and More
Click Here to Learn New Skills, How to
Overcome Innovation Obstacles and More

39. 38/40
ABOUT
THE
DIGITAL
HEALTH
MAVEN
PROJECT
A
UNIQUE
GLOBAL
INITIATIVE
The Digital Health Maven Project delivers research, education, events, training
and more to help executives, entrepreneurs, medical professionals and others
innovate in health successfully using digital tools and technologies.
It is powered by Enspektos, a globally respected innovation consultancy. Over
the last 10 years, we have helped people like you understand, innovate and
excel in digital health using original research, unique technologies, non-obvious
insights and more.
Learn more about the Digital Health Maven Project at
www.digitalhealthmaven.com and Enspektos by visiting www.enspektos.com.

40. LEARN
ABOUT
OUR
SPONSORS
A
BIG
THANK
YOU
TO
OUR
SPONSORS
This publication (and the Digital Health Maven Project) are made possible, in part, by the support of our generous
sponsors who share our passion for igniting innovation globally with digital tools and technologies. Please support
their work by visiting their Websites and getting in contact if your needs align with their capabilities. See below for
more information.
VALIDIC
Validic provides the industry’s leading digital health platform connecting providers, pharmaceutical companies, payers,
wellness companies and healthcare IT vendors to health data gathered from hundreds in-home clinical devices, wearables and
consumer healthcare applications. Reaching more than 160 million lives in 47 countries, its scalable, cloud-based solution
offers one connection to a continuously-expanding ecosystem of consumer and clinical health data, delivering the
standardized and actionable insight needed to drive better health outcomes and power improved population health, care
coordination and patient engagement initiatives. Validic was named to Gartner’s “Cool Vendors” list and received Frost &
Sullivan’s “Best Practices and Best Value in Healthcare Information Interoperability” and “Top 10 Healthcare Disruptor” awards.
To learn more about Validic, follow Validc on Twitter or visit www.validic.com.
EVOLUTION ROAD
Evolution Road is a marketing innovation consultancy specializing in driving topline sales and maximizing ROI while helping
patients and healthcare professionals make better health decisions at the same time. We focus on strategic planning, research,
content and creative strategy, analysis, and on-going management of digital initiatives to drive business and help patients
achieve better health outcomes.To learn more about Evolution Road, visit www.evolutionroad.com.
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41. 40/40
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