Big Duck: Best Practices in Social Media
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10 ideas to keep in mind when it comes to social media and your nonprofit. Lunch keynote presentation at NeighborWorks America Social Media and Web 2.0 Symposium on August 19, 2009 in Chicago, IL.
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Big Duck: Best Practices in Social Media
- 1. Best Practices in Social Media NeighborWorks America August 19, 2009 Farra Trompeter farra@bigducknyc.com
- 3. It’s about reaching and connecting people
- 5. Ten ideas to keep in mind when it comes to social media and your org
- 6. 1. Take a deep breath, and let go. You're not in control anymore. © x [A]DIamond x
- 9. Claim your name Facebook Vanity URLs: http://www.facebook.com/username/
- 10. 2. Stop, look and listen. Tie your goals to what people need, and meet your audiences where they are. © robertcarlsen
- 11. Listening Online • Set up Google alerts, Technorati search, Twitter search http://socialmedia-listening.wikispaces.com/Tools • Your organization’s name • Program or event names • Peer/competitor names and program/event names • Individuals connected to your organization • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings Source: Beth’s Blog, Beth Kanter
- 13. 3. Build your strategy around reality. Select the tools based on their purpose, your audience, and what you can manage re: staff time/$. © BoomeraATV
- 14. Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
- 20. 4. Remember what you learned in kindergarten. Be nice, share, and say thank you. © OMP Production
- 23. 5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events to connect online communities. © NeighborWorks America
- 28. 6. Get personal. Pick the right staff and let them be themselves. © candleshoe
- 32. 7. Be flexible. Your community will move around; the tools are going to change. © coolfunblog
- 37. 8. Don't forget your website + integration. Bring all your online communications together and repurpose content. © fhoke.com
- 42. 9. Change how you define success. It's about content over numbers. Building relationships v. “marketing”. © canuuwomenhistory.ca
- 43. Defining Success • Increased awareness of your cause • Shift in your org’s perception • New program participants • Increased requests for your info/programs • Pageviews/clicks/comments/etc. • New email addresses/contact info • Signatures/actions taken • Dollars raised • Mentions online
- 46. 10. Pause and evaluate. Keep listening and give yourself time to build community, trust, and conversation. © Atelier Teee
- 48. • Big Duck - http://www.bigducknyc.com/resources/ - http://www.bigducknyc.com/blog • Beth’s Blog: How Nonprofits Can Use Social Media - http://beth.typepad.com/ • Common Craft - Social Media in Plain English - http://www.commoncraft.com/show • Universal McCann - Wave 3 Research - http://tinyurl.com/6kur2y • Groundswell (book) - http://www.forrester.com/Groundswell/ • Media Rules! (book/blog) - http://www.themediarules.com
- 49. farra@bigducknyc.com facebook.com/FarraTrompeter @farra linkedin.com/in/farra LeadersForCommunities.org/profile/farratrompeter friendfeed.com/farratrompeter BigDuckNYC.com/blog facebook.com/BigDuckNYC @bigduck
- 50. Questions? © Jeremy Crow