How to Generate Leads with Mobile Marketing (by Hubspot) Как генерировать лиды при помощи мобильного маркетинга

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A publication of

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CONTENTS.
WHY A MOBILE STRATEGY IS
BETTER THAN BUILDING AN APP.
05
GENERATING LEADS THROUGH
MOBILE MARKETING.
15
BEST PRACTICES IN ACTION:
UNLOCKING MOBILE ROI.
23

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What do you think about when you hear mobile marketing? Do
you think about the pop-up ads that, well, pop up when you are playing
Either way, whether you know it or not, you have been immersed in
mobile marketing.
Mobile marketing is as simple as optimizing your marketing strategies
to a Google report, 90% of online users utilize multiple screens
sequentially to accomplish a task over time.
design, lead generation, and mobile ROI. When you have a responsive
INTRODUCTION:
What is mobile marketing?

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ABOUT THE AUTHOR:
RACHEL SPRUNG
@RSPRUNG
your marketing.

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WHY A MOBILE
STRATEGY IS
MORE THAN
BUILDING AN
APP.
CHAPTER
01

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Why a Mobile Strategy is More Than
Building an App
If so, stop it.
to ,
mobile devices
mobile optimization easier on your end as the marketer.
15% of internet
Source: KPBC

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New Breed
Marketing has a
responsive design

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Benefit #1: Responsive design results in higher conversions
Google report, 67% of users are more likely to
purchase a product or service from a mobile-friendly site. That
).
and zoom in. Then you move
the browser to the left and right
page and start all over again
moving the browser to the left

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Google,
.
the way by making your website mobile-friendly.
mobile site. The buttons
are large and, therefore,
out how to get more
information or make a

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means you only have to update one version of your website, and it will
Benefit #2: Responsive design is easier to maintain than apps
l
website on mobile, tablet, and deskptop. .

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Benefit #3: Responsive design improves SEO
First, it is essential to optimize your webpages for keywords you are

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responsive design. In its
Google has also said that it will rank sites optimized for mobile higher
your website is found.
Using a single URL for a piece of content makes it easier for your users to
interact with, share, and link to your content, and a single URL for the
content helps Google’s algorithms assign the indexing properties for the
content.
-Google
“
“

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Benefit #4: Responsive design calls for better usability
One of the best parts of having a website that is optimized for mobile is
•
their smartphone better.
•
•
•

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had to zoom in and out, left and right,
information.
but the responsive design positions
take in the same information in an easy-

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GENERATING
LEADS
THROUGH
MOBILE
MARKETING.
CHAPTER
02

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Through Mobile Marketing
Try a Simple Text Campaign

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Tactic 1: Employ Progressive Profiling Forms
right information from your leads at the right times.

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Tactic 2: Create Simple Calls-to-Action
words.
In both examples,
and easy to read.
The text is short
but to the point.

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Tactic 3: Provide Discounts & Customer Loyalty
and like the Kings page.
Now that Kings has
text them additional

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Tactic 4: Optimize Content for a Mobile Screen
have a few minutes and are trying to kill time. You may be waiting for the
start.
short and tweetable. Do not write for the purpose of writing, but write

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on your
Tactic 5: Make Your Phone Number Clickable
the number on their
website. The option to
up making it easier for

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Tatic 6: Try a Simple Text Campaign
Stranger Lead Customer

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BEST
PRACTICES
IN ACTION:
UNLOCK
MOBILE ROI.
CHAPTER
03

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The Real Problem With Mobile
simple, straightforward, and easy to measure.
and online.

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1using the mobile website or a mobile app, users
Website
on
mobile
Mobile
optimized
site on
mobile

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2
Online - Mobile Apps
alternatives to mobile websites.
hotel reservations were booked less than a day before their arrival. They
took this information made their mobile app easy for booking rooms on
the go.
mobile
optimized

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3
providing its phone number on its mobile site
your mobile users by providing them with
the information that you want them to have
and know they are looking for. Guiding them

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4
your mobile strategies.
5

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Assigning Value to Mobile
into the store.
started on the mobile app.
CASE STUDY

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What this means for your business
It is easy to see other businesses adopting mobile strategies, but where
strategy.
Finally, work with your team to assign values to these new kinds of

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Your business may be having trouble measuring the value of your
this blog post
with mobile from the Google blog.
CONCLUSION:
marketing.

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Part content system, part personalization engine. HubSpot’s COS
DELIVER THE MOST PERSONAL
WEB EXPERIENCE POSSIBLE.
NO MATTER THE DEVICE.
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