This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan. You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion. Get course discounts and learn more: www.playtactic.com I hope you find this beneficial and good luck on your business model ;)

1. Nov 8th 2011
Created by: Emad Saif
www.emadsaif.com
Canvas
Based on
THE

2. Agenda
6:30 7:30
Business Model Canvas
&
Examples
8:00 8:30
Group
Workshop
Presentations
&
Discussion
7:00 9:00
2
7:20 8:10 8:20

3. Lease
$25/month
+
4¢/copy (min of $49/month)
3
TOO EXPENSIVE!
to sell to customers!
 Easy to use
 No risk on originals
 Low operating cost
 Use plain paper
First Plain Paper Photocopier - 1950

4. business
model
“A business model describes the
rationale of how an organization
creates, delivers, and captures value”
4

5. CustomersOrganization
Product/Service
Revenue ($)
Create
Deliver
Capture
BUSINESS MODEL
5

6. business
model
canvas
6

7. tool to create & analyze
business models...
7

8. YOU CAN
• Create new business
models easily
• Analyze & update your
existing business model
8

9. building
blocks
9

10. Customer Segments
which customers and users are you serving?
which jobs do they really want to get done?
10

11. Value Proposition
what are you offering them? what is that
getting done for them? do they care?
11

12. Channels
how does each customer segment want to be reached?
through which interaction points?
12

13. Customer Relationships
what relationships are you establishing with each segment?
personal? automated? acquisitive? retentive?
13

14. Revenue Streams
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
14

15. Key Resources
which resources underpin your business model?
which assets are essential?
15

16. Key Activities
which activities do you need to perform well in
your business model? what is crucial?
16

17. Key Partners
which partners and suppliers leverage your model?
who do you need to rely on?
17

18. Cost Structure
what is the resulting cost structure?
which key elements drive your costs?
18

19. Business Model Canvas
19

20. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Your Business Model Canvas
20

21. EXAMPLES
EXAMPLES
21

22. Example 2
Affordable VOIP calls
Example 1
Refreshing lemonade to joggers
at public parks
22

23. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Kelly’s Lemonade Stand: Refreshing Lemonade
23

24. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Skype
24

25. Example 3 Example 4
Photo sharing online Smooth shave for men & women
25

26. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Flickr: Photo Sharing
26

27. VALUE
PROPOSITION
CHANNELS
RELATIONSHIPS CUSTOMER
SEGMENT
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Gillette: Razors & Blades
27

28. Break...
28

29. WORKSHOP
29

30. WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas
30

31. Create a CANVAS
of your enterprise project
31

32. Break...
32

33. Presentations
minute
1
33

34. Discussion
34

35. so what’s beyond the
CANVAS?
35

36. you need to validate your model
assumptions with the customers
until you get it right!
36

37. BUSINESS PLAN
37

38. www.BusinessModelGeneration.com
38

39. THANK
YOU!
Emad Saif
www.emadsaif.com
39

40. $10
TAKE THE ONLINE COURSE NOW
DISCOUNT COUPON: special_10Claim Now