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how to build
a Successful

blog
business
    roles
               1/3
Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
                             what it will cost,
Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
                             what it will cost,
                             what it might return,
Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
                             what it will cost,
                             what it might return,
                             how it will grow,
Approaching blogging as an entrepreneur looking
to build a business, is very different from the view
taken by a hobby blogger.
From the very beginning, you will be planning and
thinking about the blog as a product:
                             what it will cost,
                             what it might return,
                             how it will grow,
                             and where it’s heading.
as someone looking
to build a business, you will always have
your eye on the
                 bigger picture.
as someone looking
to build a business, you will always have
your eye on the
                 bigger picture.


      This is what this presentation (and book) is all about.
Roles
Roles
There are some roles that must be filled
in any functioning blog. They are:
How to Build a Successful Blog Business - Roles
Writing:
The most basic function of a blog is to generate content, so
someone is going to have to write that content day in and day out.
Writing:
The most basic function of a blog is to generate content, so
someone is going to have to write that content day in and day out.
Editing:
For a professional blog, some sort of editing will be essential to
create a consistent standard of quality.
Writing:
The most basic function of a blog is to generate content, so
someone is going to have to write that content day in and day out.
Editing:
For a professional blog, some sort of editing will be essential to
create a consistent standard of quality.
Managing Writers and Contributors:
Writers and contributors will need management to ensure their
work is in on time, their questions are answered, and they get paid.
Web Development and Server Admin:
Thanks to blogging packages like WordPress, you can often get by with
very little web development. Nonetheless, even the most basic blog
requires someone to set up the server, configure the software, and
make sure the site doesn’t fall over if your traffic should spike.
Web Development and Server Admin:
Thanks to blogging packages like WordPress, you can often get by with
very little web development. Nonetheless, even the most basic blog
requires someone to set up the server, configure the software, and
make sure the site doesn’t fall over if your traffic should spike.
Marketing:
Until a site is a well-known destination, there is always work to bring
readers, to generate buzz, and to build the blog’s brand.
Web Development and Server Admin:
Thanks to blogging packages like WordPress, you can often get by with
very little web development. Nonetheless, even the most basic blog
requires someone to set up the server, configure the software, and
make sure the site doesn’t fall over if your traffic should spike.
Marketing:
Until a site is a well-known destination, there is always work to bring
readers, to generate buzz, and to build the blog’s brand.
Monetization:
Generating revenue requires planning and work, whether it’s chasing up
ad payments, comparing affiliate programs, developing products, or
implementing some other monetization plan.
How to Build a Successful Blog Business - Roles
Accounts:
Like any business, your blog will need good accounting and tax records.
The bigger the business gets, the more important these will become.
Accounts:
Like any business, your blog will need good accounting and tax records.
The bigger the business gets, the more important these will become.

Web Design and Branding:
A serious blog business requires some web design. Although themes
can be pretty impressive, your site will need its own brand to stand out.
Accounts:
Like any business, your blog will need good accounting and tax records.
The bigger the business gets, the more important these will become.

Web Design and Branding:
A serious blog business requires some web design. Although themes
can be pretty impressive, your site will need its own brand to stand out.

Management and Direction:
Coordinating the business is the job of the business manager. From
early questions about topic and editorial calendar, to hiring and
managing staff, to strategic direction and competitive analysis, this is in
many respects the make-or-break role in the business.
Inside the book:
Blogging as a Business        Staff                           Generating Traffic              Long Term Strategies
Opportunities in Blogging     Freelance and Salaried Staff    Google Analytics              Building a Long Term Business
Risk and Reward               Freelancer Basics              Basic Techniques for          From One Blog to Many
A Sketch of a Blog Business   Employee Basics                Generating Traffic              Using a Blog to Build Other
Your Role and Blogging        Finding and Identifying Good   Social Media Basics           Businesses
Experience                    People                         Guest Posts                   Valuing and Selling a Blog
Setting Up as a Business      What to Pay                    Content Aggregators
Capital and Investment        Working with Remote Staff       Buying Traffic                  Case Study 1:
Co-founders                   Setting Parameters and         Keyword Research              FreelanceSwitch
Your Mission and Vision       Focusing on Results            Giving Away Free Stuff         Hitting On a Topic
Business Planning             Other Staff Issues              Leveraging Your Existing      Capitalizing on a Good Idea
                              Roles                          Network and Assets            The Road to Profitability
                              Role: Site Editor/Manager      Consistency and Momentum      Traffic
Planning and Researching      Role: Writer                   Linking Out to Generate and   Lessons Learned
Niches                        Role: Web Designer             Keep Traffic
Researching a Niche           Role: Web Developer            Search Traffic                  Case Study 2:
Competitive Analysis          Other Roles                    A Basic Guide to SEO          Psdtuts+
Understanding the Niche
Planning Your Content      Planning Content                  Monetization Tips            Case Study 3:
Your Overall Strategy      Writing for the Web               General Tips on Monetization AppStorm
                           Making Content Valuable           Advertising
Creating a Brand           Editing                           Affiliate Sales                Appendix:
What is a Brand?           The Editing Process               Premium Content               A Blog Basics Crash
Naming Considerations      Quick Editing Tips                Support                      Course
Domain Names               Know What You’re Talking          Selling Products
Visual Branding            About                             Ad Services
Web Design                 Lists and Popular Content         Selling Your Expertise
Other Elements of Branding Frequency                         Creating and Selling Web Apps
                           Quality Evergreen Content         Other Strategies
                           News Content                      Blending, Iterating and
                           Filler Posts                      Experimenting
                           Images and Diagrams
                           Headlines
                           Headlines Galore!
                           Style and Tone
Thanks!

about the author:
Thanks!

about the author:
Collis has authored three books, written dozens
of the most popular tutorials on the web and is
an accomplished entrepreneur, designer and
blogger. He is the creator and cofounder
ofEnvato and Tuts+, producing blogs and sites
that serve over fifty million pageviews a month.

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How to Build a Successful Blog Business - Roles

  • 1. how to build a Successful blog business roles 1/3
  • 2. Approaching blogging as an entrepreneur looking to build a business, is very different from the view taken by a hobby blogger. From the very beginning, you will be planning and thinking about the blog as a product:
  • 3. Approaching blogging as an entrepreneur looking to build a business, is very different from the view taken by a hobby blogger. From the very beginning, you will be planning and thinking about the blog as a product: what it will cost,
  • 4. Approaching blogging as an entrepreneur looking to build a business, is very different from the view taken by a hobby blogger. From the very beginning, you will be planning and thinking about the blog as a product: what it will cost, what it might return,
  • 5. Approaching blogging as an entrepreneur looking to build a business, is very different from the view taken by a hobby blogger. From the very beginning, you will be planning and thinking about the blog as a product: what it will cost, what it might return, how it will grow,
  • 6. Approaching blogging as an entrepreneur looking to build a business, is very different from the view taken by a hobby blogger. From the very beginning, you will be planning and thinking about the blog as a product: what it will cost, what it might return, how it will grow, and where it’s heading.
  • 7. as someone looking to build a business, you will always have your eye on the bigger picture.
  • 8. as someone looking to build a business, you will always have your eye on the bigger picture. This is what this presentation (and book) is all about.
  • 10. Roles There are some roles that must be filled in any functioning blog. They are:
  • 12. Writing: The most basic function of a blog is to generate content, so someone is going to have to write that content day in and day out.
  • 13. Writing: The most basic function of a blog is to generate content, so someone is going to have to write that content day in and day out. Editing: For a professional blog, some sort of editing will be essential to create a consistent standard of quality.
  • 14. Writing: The most basic function of a blog is to generate content, so someone is going to have to write that content day in and day out. Editing: For a professional blog, some sort of editing will be essential to create a consistent standard of quality. Managing Writers and Contributors: Writers and contributors will need management to ensure their work is in on time, their questions are answered, and they get paid.
  • 15. Web Development and Server Admin: Thanks to blogging packages like WordPress, you can often get by with very little web development. Nonetheless, even the most basic blog requires someone to set up the server, configure the software, and make sure the site doesn’t fall over if your traffic should spike.
  • 16. Web Development and Server Admin: Thanks to blogging packages like WordPress, you can often get by with very little web development. Nonetheless, even the most basic blog requires someone to set up the server, configure the software, and make sure the site doesn’t fall over if your traffic should spike. Marketing: Until a site is a well-known destination, there is always work to bring readers, to generate buzz, and to build the blog’s brand.
  • 17. Web Development and Server Admin: Thanks to blogging packages like WordPress, you can often get by with very little web development. Nonetheless, even the most basic blog requires someone to set up the server, configure the software, and make sure the site doesn’t fall over if your traffic should spike. Marketing: Until a site is a well-known destination, there is always work to bring readers, to generate buzz, and to build the blog’s brand. Monetization: Generating revenue requires planning and work, whether it’s chasing up ad payments, comparing affiliate programs, developing products, or implementing some other monetization plan.
  • 19. Accounts: Like any business, your blog will need good accounting and tax records. The bigger the business gets, the more important these will become.
  • 20. Accounts: Like any business, your blog will need good accounting and tax records. The bigger the business gets, the more important these will become. Web Design and Branding: A serious blog business requires some web design. Although themes can be pretty impressive, your site will need its own brand to stand out.
  • 21. Accounts: Like any business, your blog will need good accounting and tax records. The bigger the business gets, the more important these will become. Web Design and Branding: A serious blog business requires some web design. Although themes can be pretty impressive, your site will need its own brand to stand out. Management and Direction: Coordinating the business is the job of the business manager. From early questions about topic and editorial calendar, to hiring and managing staff, to strategic direction and competitive analysis, this is in many respects the make-or-break role in the business.
  • 22. Inside the book: Blogging as a Business Staff Generating Traffic Long Term Strategies Opportunities in Blogging Freelance and Salaried Staff Google Analytics Building a Long Term Business Risk and Reward Freelancer Basics Basic Techniques for From One Blog to Many A Sketch of a Blog Business Employee Basics Generating Traffic Using a Blog to Build Other Your Role and Blogging Finding and Identifying Good Social Media Basics Businesses Experience People Guest Posts Valuing and Selling a Blog Setting Up as a Business What to Pay Content Aggregators Capital and Investment Working with Remote Staff Buying Traffic Case Study 1: Co-founders Setting Parameters and Keyword Research FreelanceSwitch Your Mission and Vision Focusing on Results Giving Away Free Stuff Hitting On a Topic Business Planning Other Staff Issues Leveraging Your Existing Capitalizing on a Good Idea Roles Network and Assets The Road to Profitability Role: Site Editor/Manager Consistency and Momentum Traffic Planning and Researching Role: Writer Linking Out to Generate and Lessons Learned Niches Role: Web Designer Keep Traffic Researching a Niche Role: Web Developer Search Traffic Case Study 2: Competitive Analysis Other Roles A Basic Guide to SEO Psdtuts+ Understanding the Niche Planning Your Content Planning Content Monetization Tips Case Study 3: Your Overall Strategy Writing for the Web General Tips on Monetization AppStorm Making Content Valuable Advertising Creating a Brand Editing Affiliate Sales Appendix: What is a Brand? The Editing Process Premium Content A Blog Basics Crash Naming Considerations Quick Editing Tips Support Course Domain Names Know What You’re Talking Selling Products Visual Branding About Ad Services Web Design Lists and Popular Content Selling Your Expertise Other Elements of Branding Frequency Creating and Selling Web Apps Quality Evergreen Content Other Strategies News Content Blending, Iterating and Filler Posts Experimenting Images and Diagrams Headlines Headlines Galore! Style and Tone
  • 24. Thanks! about the author: Collis has authored three books, written dozens of the most popular tutorials on the web and is an accomplished entrepreneur, designer and blogger. He is the creator and cofounder ofEnvato and Tuts+, producing blogs and sites that serve over fifty million pageviews a month.