Murphy Buchanan Communications delivered this presentation at the ALCL conference on 3 February at Brent Civic Centre in London.

1. LONDON LIBRARIES
325 Points of Inspiration &
Knowledge

2. London Libraries 2017 Awareness Campaign
12 months of messages to promote and inform
about Libraries.
325 Public Libraries across 33 boroughs of
Greater London.
More public libraries than any other major city,
including New York, Tokyo, Beijing and Paris.
One of the most diverse groups of customers in
the world.
Nearly 60% of the population holds a library
card.
Clapham Library (source
Culture24)
Idea Store Tower Hamlets

3. Campaign Ambassadors
• Jah Wobble: born and raised in London and used libraries
from an early age to help get on positive life track. Writes
for The Independent, Guardian and has a Radio 5 show
on Sunday mornings.
• Viv Groskup: comedian and journalist, writes for The
Guardian and has a big comedy following.
• TBC: Neil Gaiman, James Corden, Professor Green,
Andy Murray

4. Why Now?
• Lack of basic knowledge about what
libraries offer, among non or lapsed
users
• Persistent negative messages about
libraries in media
• Libraries fit with many current public
issues: ecology/green; mindfulness;
need for impartial facts; need for
space to think and reflect.
• The campaign will highlight how
public libraries in London contribute
to the social, health and economic
wellbeing of Londoners with
statements and testimonials from
library users.

5. Campaign Elements
• #didyouknow: unique, quirky and interesting facts
about London’s libraries.
• #whydontyou: follow on from #didyouknow
• #LibrariesChangedMe: how using a library made a
shift in someone’s life that had big impact
• 30 Minutes a Month: Show how just 30 minutes a
month spent using local library vastly improves health
and wellbeing. Imagine what an hour would do!
MurphyBuchanan 6 December 2016

6. Engaging with People
Direct Questions, Extraordinary Answers

7. The Runners
A short film by Matan Rochlitz & Ivo Gormley
https://www.youtube.com/watch?v=6F7T1EGSoMQ

8. #DidYouKnow
• 5.5K impressions per day in
January
• 648 retweets
• 967 likes

9. Immediacy and Reach with Social Media
• Leeds Libraries
#whatsyourstory
• #followalibrarian
• #librariesmatter
• #BookfaceFriday
• What’s the next one?