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ABOUT US
  Marketing for Gyms was established by Brad Cusworth and Sean Bridger after they identified a huge
   opportunity to educate Gyms and Personal Trainers about effective online marketing strategies to
 generate more members and retain current clients. After doing some extensive market research they
 soon realised that a very small percentage of Gyms and Pt's were effectively using online strategies in
  their business and many were still using very outdated marketing methods such as letter box drops,
                             flyers and banners to promote their services.

 Marketing for Gyms offers a wide range of services including Website Creation, Custom Facebook Fan
Pages, YouTube Channel Design, Twitter Backgrounds and Video Tutorials teaching effective marketing
  strategies. Marketing for Gyms has also teamed up with other leading professionals in the areas of
    Offline Sales & Marketing, Search Engine Optimisation, Filming & Photography, Video & Mobile
                     Marketing, Direct Debit Payments and PT Business Systems.

   Marketing for Gyms has worked with Les Mills, Australian Fitness Network, Genesis Health Clubs,
Contours, YMCA, Anytime Fitness, Re-Creation as well as a number of private clubs throughout Australia
  and the United States. Marketing for Gyms has also worked with Adro Sarnelli and Bob Herdsman,
                   winners of The Biggest Loser Australia series in 2006 and 2009.

Marketing for Gyms is a total online & offline solution to take your Gym or Personal Training Studio to a
          whole new level using a combination of simple but incredibly powerful strategies.



 Click the 'Services' tab to discover the strategies that we have developed
and the 'Gallery' tab to see some of our work with previous clients. We look
                      forward to working with you soon!
The Changes Fitness                        business. It needs not to be too long
                                           nor too short because what catches
Center Marketing Can                       the eyes also catches their desire to
Do                                         somehow give it a try. You can use
                                           strategies like free registration on
It requires hard work, determination,      your gym or offer discounts on the
and commitment to lose weight and          first fifty persons to go into your
to simply stay fit. Society has been       fitness center and register.
instilling in the young minds of
people that skinny is sexy and skinny      When a group of people find your
is the new fad of being fit. And so        gym really interesting, they will also
men and women alike are dying to           tell other people to join. You better
have a body that they see in               give incentives to them and rewards,
magazines and television. They hit         and that motivates them to tell
the gym and feel great about               others to join the club. Set your goals
themselves. It is but an achievement       and find ways to bring clients in.
for most individuals. It is mainly the     Advertise the programs you offer and
reason for most entrepreneurs to           also the equipment available that are
invest money on business like this but     really helpful in becoming physically
likewise, strategies and fitness center    healthy. An old cliché goes that
marketing is essential to attract          healthy body comes with a healthy
customers and for the gym to               mind. Perhaps, you can offer zumba
become known.                              dances for the women or other
                                           sports like kickboxing and the like. Of
Exercise is always healthy but not         course, you have to invest on the
everyone who wants to stay fit is          latest equipment for this.
motivated. Motivation is something
you should start first to build in your     Hiring also a professional on gym
future clients. The young and the old      advertising can definitely make a
alike are your target market. A very       difference. And since we are living in
attractive slogan can also do the trick,   a world where technology
you must spend time on what you            advancements have taken place and
must write there to promote your           the internet has become the source

 Click the 'Services' tab to discover the strategies that we have developed
and the 'Gallery' tab to see some of our work with previous clients. We look
                      forward to working with you soon!
of pieces of information for all,           We know that putting up a business
advertise through the web. You can          in line with what’s trending now is
make a website for your gym and put         not always a guarantee that it will
everything there. Include testimonials      succeed. Firstly, you won’t be the
and essential information regarding         only one out there. So, you better get
your club and surely, you will keep         yourself ready for a little or a lot of
clients coming. Bring testimonies in        competition. How do you keep up or
from your previous clients and make         better yet, rise above the market?
a video from it and play it in your site.
                                            Here are some useful tips you can
Try to include that the gym really
                                            benefit from:
does pay off and how it changed their
lifestyle.                                  1. Hire a good and friendly staff.
                                            There’s nothing more endearing in a
                                            place than a bunch of nice and
3 Easy Steps to a                           helpful people. Skill and knowledge is
                                            very important for instructors at your
Successful Fitness                          gym but don’t ever take for granted
Marketing                                   good rapport. Your clients or
                                            potential customers should feel
People have never been more                 welcome and comfortable in your
conscious of their health than in the       fitness club and with their instructor.
recent years. Fitness and health have       Your team is the most determining
become the trending topics among            factor of your business, so train them
friends and co-workers. The growing         well and keep them happy.
number of cancer cases and other
health conditions like obesity today        1. Have a website. People should find
has alerted people to be more               you online. Fitness marketing on the
vigilant about their health and             web is the easiest way to gain
lifestyle. Doctors agree that exercise      customers. Potential clients may just
plays a big part in our total wellness,     be waiting in front of their screens to
thus, the boom of the fitness               be given the right advertisement, and
industry. The right fitness marketing       guess what, you should be the one
has never been more in demand.              giving it! Having the right content in
 Click the 'Services' tab to discover the strategies that we have developed
and the 'Gallery' tab to see some of our work with previous clients. We look
                      forward to working with you soon!
your website is as important as           Health club marketing is made easy
having one, so make sure you know         with these 3 steps. So apply them and
what to put in it. Text is important,     don’t forget to stay fit yourself.
but nothing captures people like          Cheers to a healthy life!
photos do. So don’t forget to post
those pictures- especially of before
and after - of clients you already had,
                                          Boost Membership
along with written testimonials from
them. Also upload videos of exercise
                                          with the Right Fitness
tutorials on your website to make it      Club Advertising
more interesting. The more you
attract visitors, the more chances of     Most owners of fitness clubs are
getting clients.                          concerned on how to promote their
                                          businesses and on how to reach their
3. Make friends. Every big business       market. These are just common
starts with having the right contacts.    concerns but it still needs strategy on
Build relationships and create bigger     how to succeed in this kind of
opportunities for your company. Your      venture. Health club advertising can
connections have the power to             be complex if you are not fussy about
expand your fitness center more than      the details. You have to take into
                                          account a lot of things that are
you know. Don’t think of profits right
                                          necessary for your business before
away. If you have friends who don’t
                                          you can decide your marketing plan.
seem too interested in paying for
your services, provide them with          Here are a few tips on what to keep
excellent free sessions. They will        in mind when you do your health
either end up liking the training         club’s campaign.
sessions and enrolling in your health     CLIENTS
club, or they will make referrals for
you. However, if you’re lucky, they       These are the people who you will be
might just do both! So don’t be           catering to. It will depend on your
hesitant to offer services without        services or programs or who your
                                          clients will be. If you will be offering
instant returns. Be a friend, and your
                                          aerobic classes, then you should plan
friends might get friendlier.
                                          on who will be interested with it.
 Click the 'Services' tab to discover the strategies that we have developed
and the 'Gallery' tab to see some of our work with previous clients. We look
                      forward to working with you soon!
Women who are in their middle age         Twitter where you could create an
or even the older ones will be            account of your gym and you can
interested with this. If it is weight     place ads about it there. The young
training, the men will be most into it    ones prefer this more than the
since they are very conscious on how      newspaper itself.
their body will look. The design of
your promotion must be in                 If the budget is tight, you can still opt
accordance with your programs and         for a more affordable method like
you should be specific as well for this   flyers or posters. You can give them
will save you a lot.                      away during community activities, in
                                          grocery stores, or in the park
BUDGET                                    depending on who your targets will
                                          be.
Decide on how much you are willing
to spend on promoting your fitness        Always have a precise plan to make
center. Every decision and steps that     your promotion effective. It will
you will take will depend on how          surely boost your gym sales if you
much you will give out. If you have       have the right strategies and enough
an exact budget, you can plan well        spending budget. An expert trainer
and can precisely apply how your          can be an added asset which could
campaigns should be. Try to ask for       help in increasing membership.
advices from an expert in this kind of
field. They know better and they can
guide you on how to properly decide
on everything that will concern about
your health club.

ADVERTISING

This will be based on your budget and
the target clients that you want to
cater. You can promote through the
local newspaper, magazine ads, or
the television. If you want to reach
the young people, the internet is the
best place for it. There are social
networking sites such Facebook and
 Click the 'Services' tab to discover the strategies that we have developed
and the 'Gallery' tab to see some of our work with previous clients. We look
                      forward to working with you soon!

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Fitness center marketing

  • 1. ABOUT US Marketing for Gyms was established by Brad Cusworth and Sean Bridger after they identified a huge opportunity to educate Gyms and Personal Trainers about effective online marketing strategies to generate more members and retain current clients. After doing some extensive market research they soon realised that a very small percentage of Gyms and Pt's were effectively using online strategies in their business and many were still using very outdated marketing methods such as letter box drops, flyers and banners to promote their services. Marketing for Gyms offers a wide range of services including Website Creation, Custom Facebook Fan Pages, YouTube Channel Design, Twitter Backgrounds and Video Tutorials teaching effective marketing strategies. Marketing for Gyms has also teamed up with other leading professionals in the areas of Offline Sales & Marketing, Search Engine Optimisation, Filming & Photography, Video & Mobile Marketing, Direct Debit Payments and PT Business Systems. Marketing for Gyms has worked with Les Mills, Australian Fitness Network, Genesis Health Clubs, Contours, YMCA, Anytime Fitness, Re-Creation as well as a number of private clubs throughout Australia and the United States. Marketing for Gyms has also worked with Adro Sarnelli and Bob Herdsman, winners of The Biggest Loser Australia series in 2006 and 2009. Marketing for Gyms is a total online & offline solution to take your Gym or Personal Training Studio to a whole new level using a combination of simple but incredibly powerful strategies. Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon!
  • 2. The Changes Fitness business. It needs not to be too long nor too short because what catches Center Marketing Can the eyes also catches their desire to Do somehow give it a try. You can use strategies like free registration on It requires hard work, determination, your gym or offer discounts on the and commitment to lose weight and first fifty persons to go into your to simply stay fit. Society has been fitness center and register. instilling in the young minds of people that skinny is sexy and skinny When a group of people find your is the new fad of being fit. And so gym really interesting, they will also men and women alike are dying to tell other people to join. You better have a body that they see in give incentives to them and rewards, magazines and television. They hit and that motivates them to tell the gym and feel great about others to join the club. Set your goals themselves. It is but an achievement and find ways to bring clients in. for most individuals. It is mainly the Advertise the programs you offer and reason for most entrepreneurs to also the equipment available that are invest money on business like this but really helpful in becoming physically likewise, strategies and fitness center healthy. An old cliché goes that marketing is essential to attract healthy body comes with a healthy customers and for the gym to mind. Perhaps, you can offer zumba become known. dances for the women or other sports like kickboxing and the like. Of Exercise is always healthy but not course, you have to invest on the everyone who wants to stay fit is latest equipment for this. motivated. Motivation is something you should start first to build in your Hiring also a professional on gym future clients. The young and the old advertising can definitely make a alike are your target market. A very difference. And since we are living in attractive slogan can also do the trick, a world where technology you must spend time on what you advancements have taken place and must write there to promote your the internet has become the source Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon!
  • 3. of pieces of information for all, We know that putting up a business advertise through the web. You can in line with what’s trending now is make a website for your gym and put not always a guarantee that it will everything there. Include testimonials succeed. Firstly, you won’t be the and essential information regarding only one out there. So, you better get your club and surely, you will keep yourself ready for a little or a lot of clients coming. Bring testimonies in competition. How do you keep up or from your previous clients and make better yet, rise above the market? a video from it and play it in your site. Here are some useful tips you can Try to include that the gym really benefit from: does pay off and how it changed their lifestyle. 1. Hire a good and friendly staff. There’s nothing more endearing in a place than a bunch of nice and 3 Easy Steps to a helpful people. Skill and knowledge is very important for instructors at your Successful Fitness gym but don’t ever take for granted Marketing good rapport. Your clients or potential customers should feel People have never been more welcome and comfortable in your conscious of their health than in the fitness club and with their instructor. recent years. Fitness and health have Your team is the most determining become the trending topics among factor of your business, so train them friends and co-workers. The growing well and keep them happy. number of cancer cases and other health conditions like obesity today 1. Have a website. People should find has alerted people to be more you online. Fitness marketing on the vigilant about their health and web is the easiest way to gain lifestyle. Doctors agree that exercise customers. Potential clients may just plays a big part in our total wellness, be waiting in front of their screens to thus, the boom of the fitness be given the right advertisement, and industry. The right fitness marketing guess what, you should be the one has never been more in demand. giving it! Having the right content in Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon!
  • 4. your website is as important as Health club marketing is made easy having one, so make sure you know with these 3 steps. So apply them and what to put in it. Text is important, don’t forget to stay fit yourself. but nothing captures people like Cheers to a healthy life! photos do. So don’t forget to post those pictures- especially of before and after - of clients you already had, Boost Membership along with written testimonials from them. Also upload videos of exercise with the Right Fitness tutorials on your website to make it Club Advertising more interesting. The more you attract visitors, the more chances of Most owners of fitness clubs are getting clients. concerned on how to promote their businesses and on how to reach their 3. Make friends. Every big business market. These are just common starts with having the right contacts. concerns but it still needs strategy on Build relationships and create bigger how to succeed in this kind of opportunities for your company. Your venture. Health club advertising can connections have the power to be complex if you are not fussy about expand your fitness center more than the details. You have to take into account a lot of things that are you know. Don’t think of profits right necessary for your business before away. If you have friends who don’t you can decide your marketing plan. seem too interested in paying for your services, provide them with Here are a few tips on what to keep excellent free sessions. They will in mind when you do your health either end up liking the training club’s campaign. sessions and enrolling in your health CLIENTS club, or they will make referrals for you. However, if you’re lucky, they These are the people who you will be might just do both! So don’t be catering to. It will depend on your hesitant to offer services without services or programs or who your clients will be. If you will be offering instant returns. Be a friend, and your aerobic classes, then you should plan friends might get friendlier. on who will be interested with it. Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon!
  • 5. Women who are in their middle age Twitter where you could create an or even the older ones will be account of your gym and you can interested with this. If it is weight place ads about it there. The young training, the men will be most into it ones prefer this more than the since they are very conscious on how newspaper itself. their body will look. The design of your promotion must be in If the budget is tight, you can still opt accordance with your programs and for a more affordable method like you should be specific as well for this flyers or posters. You can give them will save you a lot. away during community activities, in grocery stores, or in the park BUDGET depending on who your targets will be. Decide on how much you are willing to spend on promoting your fitness Always have a precise plan to make center. Every decision and steps that your promotion effective. It will you will take will depend on how surely boost your gym sales if you much you will give out. If you have have the right strategies and enough an exact budget, you can plan well spending budget. An expert trainer and can precisely apply how your can be an added asset which could campaigns should be. Try to ask for help in increasing membership. advices from an expert in this kind of field. They know better and they can guide you on how to properly decide on everything that will concern about your health club. ADVERTISING This will be based on your budget and the target clients that you want to cater. You can promote through the local newspaper, magazine ads, or the television. If you want to reach the young people, the internet is the best place for it. There are social networking sites such Facebook and Click the 'Services' tab to discover the strategies that we have developed and the 'Gallery' tab to see some of our work with previous clients. We look forward to working with you soon!