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Connect with Buyers
through mobile discovery
Competitive market
Want to control leads
Want to control info
Want to be responsive
Want to broaden their
reach
Mobile centric
On-demand mindset
Want personalized
relationship
Agent Buyer
Mobile plays a critical role in real estate transactions
2013: Application Specific
Today: Universal
Apps
Tracking focus
Anticipates behavior
Interrupts (push)
Browsers
Content focus
Fulfills need
Consumer driven (pull)
Physical Web
Proximity technology has evolved significantly
Simple
Direct Access Content.
Bluetooth beacons broadcast URLs that are directly
accessible by nearby consumers.
Adaptable
Easily associate with any thing or place: Parking
meters, bus schedules, menus, home features, etc.
Recognizable
Universal logo.


Universal
Broad reach through Google Chrome, 

Google Nearby, Opera, Mozilla Magnet, 

and BKON’s PHY.net Scanner.
The Physical Web – “Walk up and use anything.” – Google
The Universality of the Physical Web
Democratize Access – Extend the Physical Web to Mobile Apps
Content
Management, 

Hosting &
Distribution
The easiest platform
to create, distribute,
and remotely manage
external and hosted
content across both
apps and browsers.
Access 

Through 

Mobile Apps 

+ Browsers
Anyone with mobile apps
enabled for the 

Physical Web is able to
easily discover 

nearby information.
Content can be
differentiated between
apps & browsers.
Expand your reach
Through mobile apps and
browsers, simultaneously
Be Directly Accessible
In the moment when a buyer
wants to engage through mobile
Measurable
To attribute content effectiveness
throughout the sales cycle
Browsers Apps
Differentiate
Provide unique info and insight
exclusive to your properties
Easily Manage Content
Control content and engagement
apart from third party app
Gain direct access to the widest audience
1. Place 2. Create Content 3. Access
ContactListing Audio Tour
9:41AM
Any thing, place, experience.
FeaturesInsights Features
9:41AM
Any thing, place, experience.
richard.graves@bkon.com
615-498-3437
10.26.2016
Value added resellers can build
on our platform with enhanced
services to target specific
verticals. One reseller, SIGGNL,
has developed such a platform
tailored for realtors.
BKON Connect Reseller: SIGGNL (www.siggnl.com)
Create custom content cards
Choose from multiple templates
Easily organize beacons
Assign content to your beacon(s)
MLS Integration
Content preview
BKON Connect Reseller: SIGGNL (www.siggnl.com)
BKON Connect Reseller: SIGGNL (www.siggnl.com)
Professional design
Delivered seamlessly to smart
phone browsers
Add listings or contact cards to your
beacon(s)

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Connect with Home Buyers Through Mobile Discovery

  • 1. Connect with Buyers through mobile discovery
  • 2. Competitive market Want to control leads Want to control info Want to be responsive Want to broaden their reach Mobile centric On-demand mindset Want personalized relationship Agent Buyer Mobile plays a critical role in real estate transactions
  • 3. 2013: Application Specific Today: Universal Apps Tracking focus Anticipates behavior Interrupts (push) Browsers Content focus Fulfills need Consumer driven (pull) Physical Web Proximity technology has evolved significantly
  • 4. Simple Direct Access Content. Bluetooth beacons broadcast URLs that are directly accessible by nearby consumers. Adaptable Easily associate with any thing or place: Parking meters, bus schedules, menus, home features, etc. Recognizable Universal logo. 
 Universal Broad reach through Google Chrome, 
 Google Nearby, Opera, Mozilla Magnet, 
 and BKON’s PHY.net Scanner. The Physical Web – “Walk up and use anything.” – Google
  • 5. The Universality of the Physical Web Democratize Access – Extend the Physical Web to Mobile Apps Content Management, 
 Hosting & Distribution The easiest platform to create, distribute, and remotely manage external and hosted content across both apps and browsers. Access 
 Through 
 Mobile Apps 
 + Browsers Anyone with mobile apps enabled for the 
 Physical Web is able to easily discover 
 nearby information. Content can be differentiated between apps & browsers.
  • 6. Expand your reach Through mobile apps and browsers, simultaneously Be Directly Accessible In the moment when a buyer wants to engage through mobile Measurable To attribute content effectiveness throughout the sales cycle Browsers Apps Differentiate Provide unique info and insight exclusive to your properties Easily Manage Content Control content and engagement apart from third party app Gain direct access to the widest audience
  • 7. 1. Place 2. Create Content 3. Access
  • 8. ContactListing Audio Tour 9:41AM Any thing, place, experience.
  • 11. Value added resellers can build on our platform with enhanced services to target specific verticals. One reseller, SIGGNL, has developed such a platform tailored for realtors. BKON Connect Reseller: SIGGNL (www.siggnl.com)
  • 12. Create custom content cards Choose from multiple templates Easily organize beacons Assign content to your beacon(s) MLS Integration Content preview BKON Connect Reseller: SIGGNL (www.siggnl.com)
  • 13. BKON Connect Reseller: SIGGNL (www.siggnl.com) Professional design Delivered seamlessly to smart phone browsers Add listings or contact cards to your beacon(s)