This is Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud. The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand, and evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation. Full research available here: https://econsultancy.com/reports/state-of-marketing-automation-in-australia-and-new-zealand/