This presentation gives a snapshot of the findings from the Econsultancy/IBM ‘Rise of Marketing Technologists’ report. The report, which aims to sum up the state of marketing technology in Australia and New Zealand, looks at the extent to which companies value marketing technology, how they use various technologies, and their current and future marketing technology priorities. The full report can be downloaded here: bit.ly/2bzudDo

1. The Rise of Marketing
Technologists in Australia
and New Zealand
In association with IBM Marketing Cloud,
January 2016

2. Top 6 Marketing Technologies Organisations are
Investing in

3. How do you rate the return on investment from
the following marketing technologies?

4. Marketing Technologies with
the Highest Expected Increases in Investments
for the next 12 months

5. 5 Most Critical Marketing Technologies for
Business Success

6. Visit us at
http://www.econsultancy.com
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