SlideShare uma empresa Scribd logo
1 de 6
Customer Experience
Maturity in Australia &
New Zealand
In association with Epsilon, May 2016
Top 5 benefits which can be derived from an
understanding of the customer journey
Top 5 sources of insight that brands use
to inform their understanding of
the customer journey
Top 5 ways brands measure their ROI of
CX marketing initiatives
Top 5 technologies used by Australian brands for
their CX marketing initiatives
Visit us at
http://www.econsultancy.com
London | New York | Singapore
To find out more about
Subscription | Training | Events
For APAC enquiries, email us at apac@econsultancy.com or
call us at +65 6653 1911

Mais conteúdo relacionado

Mais de Econsultancy

Modern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year onModern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year onEconsultancy
 
The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...Econsultancy
 
Conversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbotConversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbotEconsultancy
 
Digital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment SectorDigital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment SectorEconsultancy
 
Econsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index SlidedeckEconsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index SlidedeckEconsultancy
 
Econsultancy Post Site Redesign
Econsultancy Post Site RedesignEconsultancy Post Site Redesign
Econsultancy Post Site RedesignEconsultancy
 
Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)Econsultancy
 
The Future by Figures
The Future by FiguresThe Future by Figures
The Future by FiguresEconsultancy
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereEconsultancy
 
Content marketing for human action
Content marketing for human action Content marketing for human action
Content marketing for human action Econsultancy
 
Digital trends and their impact on content marketing
Digital trends and their impact on content marketingDigital trends and their impact on content marketing
Digital trends and their impact on content marketingEconsultancy
 
M-commerce innovation sample deck
M-commerce innovation sample deckM-commerce innovation sample deck
M-commerce innovation sample deckEconsultancy
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for salesEconsultancy
 
Email Marketing Census 2011 Presentation
Email Marketing Census 2011 PresentationEmail Marketing Census 2011 Presentation
Email Marketing Census 2011 PresentationEconsultancy
 
Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing Econsultancy
 
2011 digital trends webinar presentation
2011 digital trends webinar presentation2011 digital trends webinar presentation
2011 digital trends webinar presentationEconsultancy
 
Econsultancy: What We're About
Econsultancy: What We're AboutEconsultancy: What We're About
Econsultancy: What We're AboutEconsultancy
 
UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009Econsultancy
 
E Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyE Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyEconsultancy
 

Mais de Econsultancy (20)

Modern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year onModern Marketing Model (M3) - 1 year on
Modern Marketing Model (M3) - 1 year on
 
The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...The State of Marketing Automation in Australia and New Zealand, in associatio...
The State of Marketing Automation in Australia and New Zealand, in associatio...
 
Conversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbotConversation diagram for Econsultancy's Facebook chatbot
Conversation diagram for Econsultancy's Facebook chatbot
 
Digital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment SectorDigital Trends and Priorities in the Media and Entertainment Sector
Digital Trends and Priorities in the Media and Entertainment Sector
 
Econsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index SlidedeckEconsultancy Media Budgets Index Slidedeck
Econsultancy Media Budgets Index Slidedeck
 
Econsultancy Post Site Redesign
Econsultancy Post Site RedesignEconsultancy Post Site Redesign
Econsultancy Post Site Redesign
 
Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)Econsultancy - Review of Initial Results (ForeSee)
Econsultancy - Review of Initial Results (ForeSee)
 
The Future by Figures
The Future by FiguresThe Future by Figures
The Future by Figures
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
 
Content marketing for human action
Content marketing for human action Content marketing for human action
Content marketing for human action
 
Digital trends and their impact on content marketing
Digital trends and their impact on content marketingDigital trends and their impact on content marketing
Digital trends and their impact on content marketing
 
M-commerce innovation sample deck
M-commerce innovation sample deckM-commerce innovation sample deck
M-commerce innovation sample deck
 
Social media and relationship development for sales
Social media and relationship development for salesSocial media and relationship development for sales
Social media and relationship development for sales
 
Email Marketing Census 2011 Presentation
Email Marketing Census 2011 PresentationEmail Marketing Census 2011 Presentation
Email Marketing Census 2011 Presentation
 
Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing Econsultancy Future Trends Briefing
Econsultancy Future Trends Briefing
 
2011 digital trends webinar presentation
2011 digital trends webinar presentation2011 digital trends webinar presentation
2011 digital trends webinar presentation
 
Econsultancy: What We're About
Econsultancy: What We're AboutEconsultancy: What We're About
Econsultancy: What We're About
 
UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009
 
SMX Presentation
SMX PresentationSMX Presentation
SMX Presentation
 
E Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyE Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case Study
 

Último

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 

Último (20)

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 

CX Maturity in Australia & New Zealand - Top Benefits, Insights, ROI & Tech