Social Media Selling - learn how to create the ultimate social media selling system in this slide deck. This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3 Created by Jonathan Hinshaw, www.ebwaycreative.com

1. SOCIAL
MEDIA
SELLINGCreating The Ultimate
Social Selling System
Created By @JonathanHinshaw
#3

2. SOCIAL
MEDIA
SELLING
Create The Ultimate
Social Selling System
Attract
Customers
Lead
Generation
Targeted
Traffic
Happy
Customers!
Brand
Awareness

3. COURSE OUTLINE"
What
You
Will
Learn
1. Attracting Prospects!
2. Engaging Prospects !
3. Sales Funnel !
4. Social Selling System!
5. Putting It All Together !
6. Quick Start Guide (Download)

4. SOCIAL SELLING REVIEW!
Let’s
Review,
Shall
We!
"
Share
"
Tweet
2014 2.0
Poke
"
* +
"
Like
?
%
@
"
Chat
4

5. GET CAUGHT UP!
Are
you
ready
for
social
selling
301?
Catch
Up
Getting
Started
with
Social
Lead
Generation
hMp://www.bcgurus.com/tutorials/geSng-­‐started-­‐with-­‐social-­‐lead-­‐generaUon
"
IntroducUon
to
Social
Selling
hMp://www.bcgurus.com/tutorials/-­‐introducUon-­‐to-­‐social-­‐selling-­‐part-­‐ii
5

6. JONATHAN HINSHAW!
ENTREPRENEUR
&
BUSINESS
OWNER
SKILL
SET
95%
70%
80%
65%
Sales
Strategy
Business
Marketing
ABOUT
Owner
of
EBWAY
Creative,
former
Marine,
husband,
father
and
lover
of
all
things
related
to
DRIVING
SALES!
6

7. WHO IS THIS FOR? !
Basic Skills Needed…
The
Facts
You
don’t
need
to
be
an
expert
marketer
or
a
fantastic
content
creator.
90%
of
this
is
drive
(the
want
to
succeed).
If
you
have
a
basic
understanding
of
Business
Catalyst
(web
pages,
email,
cases)
-­‐
you
can
pull
this
off!
70%
30%
45%
75%
90%
Business
Catalyst
Technical
Marketing
Writing
Drive!
7

8. THANK YOU
FOR YOUR ATTENTION
*
SEE YOU SOON…

9. SOCIAL
MEDIA
SELLING
Create The Ultimate
Social Selling System
Attract
Customers
Lead
Generation
Targeted
Traffic
Happy
Customers!
Brand
Awareness

10. ATTRACTION
(customers,
not
numbers!)

11. ATTRACTING PROSPECTS!
Become
A
Lead
Magnet
What
Makes
Us
Buy?
It’s
not
rock
science!
People
buy
from
those
they
know,
like
&
trust.
11

12. ATTRACT PROSPECTS"
Forget
the
numbers!
• Attract
prospects
through
content.
12
• Let
people
self-­‐select
at
this
phase,
if
they
aren’t
interested
in
hearing
about
your
business
–
you
don’t
want
them!
• Go
for
targeted
matches
over
crowds
of
people.
• Target
people
who
will
buy
from
you
(or
tell
others
to
in
some
way),
you’re
not
here
to
win
a
popularity
contest.

13. “Meeting
John
Doe
for
Steak!”
-­‐
Says
Prospect
ATTRACT PROSPECTS"
If
Content
Is
King…
then
“Context”
is
God!
"
Sent
you
a
free
bottle
of
my
fav
steak
sauce!
"
Here’s
a
coupon
for
next
time
:)
13

14. ENGAGEMENT
(people
buy
from
people
they
know,
like
and
trust)
MostWhat
Matters

15. ENGAGE OPPORTUNITIES "
Never
forget
that
this
is
a
social
platform…
• Relationship
moves
from
broadcasting
to
dialog
via
twitter
conversion,
blog
comments
or
emails.
15
• Goal
is
for
prospects
to
feel
like
they
get
to
know
you
as
a
trustworthy,
likable
person.
• This
is
a
multi-­‐touch
approach
(Facebook,
LinkedIn,
Twitter,
Email,
Phone)
• Use
social
media
as
a
part
of
your
follow-­‐up
strategy.
Follow
prospects
on
twitter,
connect
on
Facebook,
connect
on
LinkedIn,
etc.

16. Other
Benefits
Google
credits
brands
with
“social
signals”
-­‐
likes,
shares,
comments,
etc.
Brands
can
get
SEO
credit
if
they
have
active
communities.
This
makes
social
media
crucial
to
any
online
marketing
campaign.
ENGAGEMENT PLAN!
Never
Forget
That
Social
Media
Is
For
Being
Social
AWARENESS ADOPTION ADVOCACY LOYALTY
16

17. SALES FUNNEL
(how
do
you
sell?)

18. THE SALES FUNNEL"
Goal
=
Always
move
prospects
from
social
media
to
sales
funnel
• Think
about
how
you
sell,
what
is
your
sales
funnel?
18
• Use
freebies,
downloads
and
special
offers
to
move
social
media
contacts
from
social
and
into
email,
in-­‐person
events,
etc.
• Social
media
only
opens
the
door,
you
have
to
close
the
deal!
(pick
up
the
phone,
send
an
email,
make
them
an
offer!
• Hustle.
Don’t
be
lazy
-­‐
putting
your
website
in
front
of
them
is
not
enough.
Be
real,
be
personable,
be
specific.
Tell
them
what
to
do.

19. THE SALES FUNNEL"
What
Is
Your
Sales
Process?
19
Concentrate
on
the
activities
of
prospecting,
presenting
and
follow-­‐up;
the
sales
will
take
care
of
themselves.
“
”-­‐
Brain
Tracy,
Sales
Professional
It’s
Not
Rocket
Science
You
probably
already
have
a
sales
process.
Even
if
you
think
you
don’t.
There’s
typically
a
few
things
that
you
do
that
often
lead
to
new
deals.
So,
spend
some
time
outlining
what
your
sales
process
is
-­‐
this
is
critical!

20. THE SALES FUNNEL!
Example
Social
Media
Sales
Funnel
“Drain
Bramage”
Don’t
let
the
sales
funnel
topic
give
Drain
Bramage
(brain
damage)
-­‐
it’s
not
as
hard
as
you
think.
"
Think
of
a
normal
sales
process;
lead,
opportunity,
quoted,
closed,
won.
Now,
think
about
how
this
might
work
on
social
media
from
listener
to
connection
to
advocate.
20

21. THE SALES FUNNEL!
Don’t
Get
Complicated
(K.I.S.S.
=
Keep
It
Simple
Stupid)
21

22. THE SALES FUNNEL"
Quick
Facts
• It
takes
longer
to
make
sales
initially,
but
it
will
snow
ball
the
longer
you
communicate
regularly.
22
• Directly
making
sales
through
social
media
(turn
something
you’re
already
doing
into
a
sales
channel)
• Selling
is
only
a
very
small
amount
of
your
time
on
social
media.
Think about segmenting your
email marketing lists into
targeted groups of people!

23. THANK YOU
FOR YOUR ATTENTION
*
SEE YOU SOON…

24. SOCIAL SELLING SYSTEM
(5
steps
to
social
selling)

25. SOCIAL SELLING SYSTEM!
Creating
Your
Social
Media
Selling
System
TARGETED NICHE
SOCIAL!
MEDIAVISITORS
25
Turn
something
that
you’re
already
doing
into
a
sales
channel!

26. SOCIAL SELLING SYSTEM!
5
Steps
To
Creating
Your
Social
Media
Selling
System
Craft
Your
Optin
Craft
Your
FollowUp
Make
It
Easy
To
Share
Update
Your
Social
Status
Promote
On
Auto
Pilot
26

27. CRAFTING YOUR OPT-IN"
Why
Should
They
Sign
Up/Register?
• Use
the
Keyword
Research
sheet
to
find
the
perfect
topic
for
your
business!
27
• Make
it
easy
to
share.
(that’s
what
social
is
all
about!)
• Update
your
opt-­‐in
and
messaging
on
all
accounts
(get
the
word
out!)
• Make
your
master
list
(all
your
personal
&
business
social
media
networking
sites
-­‐
then,
add
your
opt-­‐in
message
to
all
of
them!)

28. CRAFTING YOUR OPT-IN"
Example
of
High
Quality
CTA
(Call
to
Action,
aka
OptIn)
28
What is the main reason and/
or benefit that I would get if I
signed up for your opt-in?

29. EMAIL
#1
INTRODUCTION
EMAIL
#2
EDUCATION
EMAIL
#3
REPUTATION
EMAIL
#4
ASK
FOR
THE
SALE!
CRAFTING YOUR FOLLOW UP!
Auto
Respond
Your
Way
To
Profits
Automated
Follow
Up
Email
series
are
the
#1
way
to
automate
your
follow
up,
and
they
take
time.
Start
off
with
a
4-­‐5
series
email
and
make
sure
that
you
don’t
ask
your
subscribers
to
buy
anything
until
the
4th
or
5th
email.
This
builds
trust!
29
Give away the secrets. Make
your content valuable. Don’t
hide Right Hooks in Jabs!

30. MAKE IT EASY TO SHARE!
Make
Sure
Your
Social
Media
Profiles
Are
Current
HERE
IS
SOME
VALUE
THANKS
Hey
guys,
check
out…
1. Add
Links
To
Profiles
Make
them
current
+
add
links
to
your
landing
page/optin
from
your
social
media
accounts.
"
2. Know
Your
Characters
Don’t
load
up
Twitter
with
too
many
characters.
Leave
enough
room
for
others
to
comment!
"
3. Encourage
Sharing
Try
not
to
be
“that
guy”
who’s
always
asking
others
to
share
something.
But,
you
do
need
to
tell
your
audience
what
you
want
them
to
do.
30

31. UPDATE YOUR SOCIAL STATUS!
Make
A
List
Of
All
Social
Media
Accounts
(Personal
&
Biz)
WORK
PHOTOS
SERVICES LINKS
CONTACT INFO
BIO
Don’t
Forget
To…
Add
links
to
your
new
landing
page
and
option
forms
on
all
your
social
media
accounts.
After
all,
that’s
the
whole
point
of
this
course
:)
31

32. PROMOTE ON AUTO PILOT!
Use
Technology
To
Save
Time
Schedule,
but
don’t
forget!
Setup
tools
like
Hootsuite
or
SocialSprout
to
schedule
your
social
media
posts.
Keep
in
mind
the
different
time
zones
and
don’t
be
afraid
to
post
the
same
messages
to
twitter
multiple
times
per
day.
Make
sure
to
check
in
on
your
scheduled
content
and
update/change
it
if
needed!
Find
what
works…
and
do
that.
32

33. PROMOTE ON AUTO PILOT!
The
Numbers
Don’t
Lie
Scheduling
=
Leads
In
a
recent
survey
done
by
HubSpot.
Those
who
scheduled
their
posts
actually
got
more
than
triple
the
leads
of
those
who
didn’t.
"
Need
I
say
more?
33

34. THANK YOU
FOR YOUR ATTENTION
*
SEE YOU SOON…

35. Putting It All Together
(it’s
time
to
get
started)

36. PUTTING IT ALL TOGETHER"
Creating
Your
First
Social
Media
Selling
Campaign
LAUNCH
CAMPAIGN
UPDATE
SOCIAL
PROFILES
CREATE
OPT-­‐IN
FORMS
CREATE
EMAIL
RESPONSES
CREATE
LANDING
PAGE
CHOOSE
KEYWORDS
MAKE
A
PLAN
Don’t
Re-­‐Invent
The
Wheel
Tie
into
other
topics,
find
hashtags
that
work
already
and
piggy
back
off
of
them
(do
not
re-­‐invent
the
wheel).
No
one
cares
about
your
hashtags
anyways,
so
find
ones
that
are
already
working
and
use
those!
36

37. PUTTING IT ALL TOGETHER!
Getting
Started
Documentation
Quick Start Checklist
37
Recommended Tools

38. QUICK START CHECKLIST!
Excel
Document
Review
38

39. RECOMMENDED TOOLS !
(Check
These
Out!)
39

40. THANK YOU
FOR YOUR ATTENTION
*
SEE YOU SOON…

41. THANK YOU!
Jonathan
S.
Hinshaw
Let’s
Connect…
Check
us
out
online
at
www.ebwaycreative.com
Follow
me
on
twitter
@jonathanhinshaw
41