The document discusses strategies for digital transformation. It recommends companies forget disruption and instead focus on transformation. It provides 7 steps for digital transformation: 1) Solve customer problems instead of pursuing ideas, 2) Involve all employees through intrapreneurship, 3) Disrupt your own business model before competitors, 4) Make digital transformation central to your organization, 5) Rapidly implement changes through agile processes, 6) Appoint digital leaders, and 7) Replace outdated infrastructure with agile cloud platforms. The overall message is that digital transformation is necessary for companies to survive and they need to fully commit to transforming their business.
17. INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem #DF2015
CUSTOMER
EXPERIENCE
LEADERSHIP &
CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
18. Indicate where you are hurt most.
@dadovanpeteghem #DF2015
Tackle that one first.
To know where to start…
26. @dadovanpeteghem #DF2015
Problem Transformation Canvas
PROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY
(benefits)
TECHNOLOGY
What problem are we solving
and for who?
What are the basic emotions that problem
and solution are addressing?
What is the overall solution
that would fix this problem?
What are the different functions
a customer would expect this
solution to have?
What could eventually be the
product or service that we are
selling?
What technology is most suited
and relevant to build this?
What are the benefits and
are they strong enough to
have people change their
preference?
40. @dadovanpeteghem #DF2015
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
62. @dadovanpeteghem #DF2015
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book
64. @dadovanpeteghem #DF2015
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman
Co-founder LinkedIn / VC
68. @dadovanpeteghem #DF2015
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research
69. @dadovanpeteghem #DF2015
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook)
Orin Smith (CEO, Starbucks)
Former members:
Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
71. @dadovanpeteghem #DF2015
Atif Rafiq, former
Amazon and Yahoo
executive. Now CDO of
McDonald’s since 2013.
“Our objective is to be
ready to move at the
pace consumers are.”
72. @dadovanpeteghem #DF2015
McDonald’s has a Digital Transformation
Team with people coming from Facebook,
Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to
grow to 200+
employees within the
73. @dadovanpeteghem #DF2015
Rachel Haot became the CDO
of New York City in 2011, but
after surpassing every
target, she became CDO of
New York State and won the
CDO of the Year 2014 Award.
“Our digital goals are
using innovation to
better serve constituents
and using technology to
drive the economy.”
74. @dadovanpeteghem #DF2015
INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech
talent from the likes of Google and Facebook.
Their mission: to reboot how government
75. @dadovanpeteghem #DF2015
TODD PARK HAS JUST 18 MONTHS
- UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZED
WAS, THIS COULD BE A
RECIPE FOR
SOMETHING LARGER,”
THE PRESIDENT
EXPLAINS. IF THE TECH
TEAM SUCCEEDS, IT
COULD TRANSFORM
AMERICANS’
ATTITUDES ABOUT
GOVERNMENT.
79. INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem #DF2015
CUSTOMER
EXPERIENCE
LEADERSHIP &
CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS
MODEL
CULTURE
81. @dadovanpeteghem #DF2015
Start your transformation
The time is now.
1. Forget ideas, start solving problems
2. Involve everyone
3. Disrupt your own business model
4. Bring digital in the core of your organisation
5. Ship it: a horizon vision and a tomorrow strategy
6. Install digital leadership
7. Introduce agile platforms