A keynote for marketing organization Marknadscheferna discussing the challenges and opportunities with multi channel communications and how to earn your brand advocate. Among other things.
1. IN THE WOODS
NO ONE CAN HEAR
YOU SCREAM
torsdag 19 januari 12
2. - NO BRAND AD
VOCATES, NO VIS
ITORS.
- AN EXCELLENT
S
WITHOUT VISITOR ITE WILL NOT CONVERT
S.
IN THE WOODS
- USE EXISTING A
RELEVANT ONES ND CHOOSE NEW
COMMUNICATE COM CROSS
.
NO ONE CAN HEAR
YOU SCREAM
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4. COMMUNICATE THROUGH
MULTIPLE CHANNELS
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- PROMOTE ONL
FRONT.
1
- USE EXISTING C
- DO YOU SELL P
HANNELS.
INE IN YOUR STO
INFORMATION. DE PROVIDING MORE
RE
PLACE A QR COHYSICAL PRODUCTS -
5. CHOOSE
RELEVANT CHANNELS
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2
6. CHOOSE
RELEVANT CHANNELS
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- ONLY EXIST WH
- IDENTIFY REASO
- WHERE ARE YO
- SOCIAL MEDIA
2
ERE RELEVANT
N FOR PRESENC
UR CUSTOMERS?
IS NOT FREE, TIM
E
E COSTS
8. COMMUNICATE THE
CHANNEL’S PURPOSE
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- PROMOTE YOU
- GOOGLE+, MA
- USE VIDEO
3
- HAVE A CLEAR
WELL AS EXTERN PURPOSE, INTERNAL AS
AL
R PURPOSE
YBE FOR SEARCH
9. HAVE A CLEAR AND
CONSISTENT MESSAGE
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4
10. HAVE A CLEAR AND
CONSISTENT MESSAGE
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- COMMUNICAT
4
- IDENTIFY YOUR
- SPEND TIME ON
TONE-OF-VOICE
CUSTOMER IS IN E BASED ON WHERE
THE PROCESS
IMAGES FOR YO PROPER COPY AND
UR PRODUCTS
12. - IN THE AGE OF
EVERYTHING SHARING, CONT
ENT IS
- LET YOUR COM
PRODUCT DESC MUNICATION REFLECT
RIPTIONS
- SHARED CONTE
CONTENT NT IS RELEVANT
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13. EARN YOUR
BRAND ADVOCATES
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5
14. EARN YOUR
BRAND ADVOCATES
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- BRAND ADVOC
- CREATE SHAREA
- MAKE IT EASY T
- GIVE REASONS
5
ATES PROMOTES
BLE CONTENT
O SHARE
FOR SHARING
YOU
18. - DIFFERENT TARG
ET GROUP SAME
, THING
- SVPPLY TARGET
S MALE FASHION
- I FOLLOW THOS
E WHO INSPIRE
- IMAGERY, IMAG
ERY, IMAGERY
Text
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20. - SOCIAL PHOTO
GRAPHY APP
- 1 YEARS OF AG
E, 200 MIL PHOTO
S
- BRANDS USE FO
COMPETITION E R BEHIND THE SCENES,
TC.
- TRIAL PERIOD F
OR NOW, PAY AT
TENTION
Text
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21. CONGRATULATION
YOU ARE OFFICIALLY
OUT OF THE WOODS
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22. - USE SEVERAL C
HANNELS WISELY
- EARN BRAND A
DVOCATES
- THERE ARE NO
WOODS
CONGRATULATION
YOU ARE OFFICIALLY
OUT OF THE WOODS
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23. 1.USE MULTIPLE CHANNELS
2.USE RELEVANT CHANNELS
3.COMMUNICATE CHANNEL’S PURPOSE
4.CLEAR AND CONSISTENT MESSAGE
5.EARN YOUR BRAND ADVOCATES
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24. THANKS,
daniel.solving@dearfriends.se
0704-180723
@dsolving at twitter
dsolving at facebook
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