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Our Quest to become a
Billion Dollar Startup

LinkedIn T
alent Solutions
LinkedIn T
alent Solutions
Start-ups face
a challenging road

LinkedIn T
alent Solutions
We have dreams of
transforming the world

LinkedIn T
LinkedIn Talent Solutions
alent Solutions
But, changing the world requires scale
LinkedIn T
alent Solutions
With growth, we risk
losing our startup DNA
LinkedIn T
alent Solutions
and the scrappiness that made us great
LinkedIn T
alent Solutions
We become complacent
and assume success

LinkedIn T
alent Solutions
We don’t know our colleagues as well
(or trust them as much)

LinkedIn T
alent Solutions
LinkedIn T
alent Solutions
Personal contributions
become less visible

LinkedIn T
alent Solutions
We tend to worry about
our own slice

LinkedIn T
alent Solutions
Growing big while running
like a startup is hard

LinkedIn T
alent Solutions
We must keep our startup roots and
We must keep our startup roots
remember what got us here

LinkedIn T
LinkedIn Talent Solutions
alent Solutions
While learning how to scale
elegantly
LinkedIn T
alent Solutions
We aspire to be a billion dollar
business while keeping our startup
magic...here’s how.

LinkedIn T
alent Solutions
We aspire to be a billion dollar
business while keeping our startup
magic...here’s how.
Click to Tweet
LinkedIn T
alent Solutions
Rule #1 - Remember why we’re here
LinkedIn T
alent Solutions
Rule #2 - Make waves. Don’t ride them.

LinkedIn T
alent Solutions
Rule #3 Earn your customers
business every day

LinkedIn T
alent Solutions
Rule #4 - Hire for culture fit and
long term potential

LinkedIn T
alent Solutions
Rule #5 - Let talent flow throughout the
company

LinkedIn T
alent Solutions
Rule #6 - Leap often,
learn quickly

LinkedIn T
alent Solutions
Rule #7 - Innovate Locally,
Scale Globally

LinkedIn T
alent Solutions
Rule #8 - Listen to the frontline
LinkedIn T
alent Solutions
Rule #9 - Stop doing
what’s not working
LinkedIn T
alent Solutions
Most startups lose their magic as they grow.  They get
complacent, over-confident and cautious.  We don’t have
time for that… we have a big mountain to climb together. 

LinkedIn T
alent Solutions
Thank you!

Authored by

Illustrated by

Dan Shapero

Brett Wallace

linkedin.com/in/danshapero

linkedin.com/in/brettwallace

LinkedIn T
alent Solutions

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The Billion Dollar Startup Playbook

  • 1. Our Quest to become a Billion Dollar Startup LinkedIn T alent Solutions
  • 3. Start-ups face a challenging road LinkedIn T alent Solutions
  • 4. We have dreams of transforming the world LinkedIn T LinkedIn Talent Solutions alent Solutions
  • 5. But, changing the world requires scale LinkedIn T alent Solutions
  • 6. With growth, we risk losing our startup DNA LinkedIn T alent Solutions
  • 7. and the scrappiness that made us great LinkedIn T alent Solutions
  • 8. We become complacent and assume success LinkedIn T alent Solutions
  • 9. We don’t know our colleagues as well (or trust them as much) LinkedIn T alent Solutions
  • 11. Personal contributions become less visible LinkedIn T alent Solutions
  • 12. We tend to worry about our own slice LinkedIn T alent Solutions
  • 13. Growing big while running like a startup is hard LinkedIn T alent Solutions
  • 14. We must keep our startup roots and We must keep our startup roots remember what got us here LinkedIn T LinkedIn Talent Solutions alent Solutions
  • 15. While learning how to scale elegantly LinkedIn T alent Solutions
  • 16. We aspire to be a billion dollar business while keeping our startup magic...here’s how. LinkedIn T alent Solutions
  • 17. We aspire to be a billion dollar business while keeping our startup magic...here’s how. Click to Tweet LinkedIn T alent Solutions
  • 18. Rule #1 - Remember why we’re here LinkedIn T alent Solutions
  • 19. Rule #2 - Make waves. Don’t ride them. LinkedIn T alent Solutions
  • 20. Rule #3 Earn your customers business every day LinkedIn T alent Solutions
  • 21. Rule #4 - Hire for culture fit and long term potential LinkedIn T alent Solutions
  • 22. Rule #5 - Let talent flow throughout the company LinkedIn T alent Solutions
  • 23. Rule #6 - Leap often, learn quickly LinkedIn T alent Solutions
  • 24. Rule #7 - Innovate Locally, Scale Globally LinkedIn T alent Solutions
  • 25. Rule #8 - Listen to the frontline LinkedIn T alent Solutions
  • 26. Rule #9 - Stop doing what’s not working LinkedIn T alent Solutions
  • 27. Most startups lose their magic as they grow.  They get complacent, over-confident and cautious.  We don’t have time for that… we have a big mountain to climb together.  LinkedIn T alent Solutions
  • 28. Thank you! Authored by Illustrated by Dan Shapero Brett Wallace linkedin.com/in/danshapero linkedin.com/in/brettwallace LinkedIn T alent Solutions