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Aesthetics and Design
Philosophies and Fundamentals
Aesthetics
Aesthetics
• Not just Art Appreciation or Art Criticism
• A Philosophical Exploration
• What Do We Mean?
• How Do We Know?
Aesthetics
Aesthetics
Aesthetics
• John Hospers
• Elements
• Form
• Expression
• Symbol
• Truth
• Criticism
• Value
Elements
Form
Expression
Symbol
Truth
Criticism
Value
Aesthetics
• Denis Dutton
• Expertise, Virtuosity
• Nonutilitarian Pleasure
• Style
• Criticism
• Imitation
• Special Focus
• Imagination
Expertise, Virtuosity
Nonutilitarian Pleasure
Style
Criticism
Imitation
Special Focus
Imagination
Aesthetics
• Monroe C Beardsley
• Unity
• Complexity
• Intensity
Unity
Complexity
Intensity
Aesthetics
• Gordon Graham
• Pleasure
• Beauty
• Emotion
• Understanding
Pleasure
Beauty
Emotion
Understanding
Aesthetics
• Arnold Isenberg
• Verdict
• Reason
• Norm
Verdict
Reason
Norm
Aesthetics
• Aristotle
• Poetics
• Plot
• Character
• Theme
• Diction
• Music
• Spectacle
• Janet Murray
• New Poetics
• Interactivity
• Immersion
• Navigability
• Transformation
Poetics
Plot
Character
Theme
Diction
Music
Spectacle
New Poetics
Interactivity
Immersion
Navigability
Transformation
Design
Design
• The Fundamental Act of Planning and
Creating the Form of an Object
• Putting Aesthetics into Play
• Communication
Design
Design
Design
• Poppy Evans and Mark Thomas
• Design is a Language
• Fundamental Principles and Elements
• Principles are Organizational Rules
• Primary and Secondary
• Elements are Building Blocks
• Content and Composition
Design
Design
• Primary Principles
• Unity and Variety
• Hierarchy
• Proportion
• Secondary
• Scale
• Balance
• Rhythm and Repetition
• Proximity
Unity and Variety
Hierarchy
Proportion
Scale
Balance
Rhythm and Repetition
Proximity
Design
• Elements
• Shape and Space
• Line
• Size
• Color
• Texture
• Typography
Shape and Space
Line
Size
Color
Texture
Typography
Design
• Robin Williams
• Four Basic Principles
• Proximity
• Alignment
• Repetition
• Contrast
Proximity
Alignment
Repetition
Contrast
Design
• James Gordon Bennet
• Beyond Static
• Time
• Interactivity
• Additional Media
Beyond Static
Time
Interactivity
Additional Media
Design
• Nathan Shedroff
• Experience Design
• Knowable
• Reproducible
• Designable
Experience Design
Knowable
Reproducible
Designable
Design
• Elizabeth Resnick
• Design Process
• Define the Problem and Establish Objectives
• Do the Research
• Develop Ideas by Brainstorming
• Analyze Ideas in Terms of Objectives
• Implement Final
Design Process
Define the Problem

Establish Objectives
Do the Research
Brainstorm Ideas
Analyze Ideas
Implement Final
Scrum
• Agile Development
• Real Progress Scheduling
• Playtesting
• Iterative Design
• Rapid Prototyping
Agile Development
Real Progress Scheduling
Playtesting
Iterative Design
Rapid Prototyping
Design
Design
• Donald Norman
• It’s not the Users Fault
• Design Principles
• Conceptual Models
It’s Not the Users Fault
Design Principles
Conceptual Models
Design
• Jorge Frascara
• Communication
• Interpretation
• Organization
• Presentation
Communication
Interpretation
Organization
Presentation
Aesthetics and Design
• Philosophies and Fundamentals
Aesthetics - Philosophies
Design - Fundamentals
Aesthetics and Design
• Interest Curves
• Flow
• Procedural
• Interactivities
Interest Curves, Flow 

Procedural, Interactivities
Interest Curves
Flow
Procedural
Interactivities
Aesthetics and Design
Across All Media
Poetics, New Poetics
Interest Curves, Flow, Procedural, Interactivities
Aesthetics
- Elements
- Form
- Expression
- Symbol
- Truth
- Criticism
- Value
Aesthetics
- Unity
- Complexity
- Intensity
-
- Verdict
- Reason
- Norm
Design
- Principles
-- Unity, Variety
-- Hierarchy
-- Proportion
-- Scale
-- Balance
-- Rhythm,Repetition
-- Proximity
Design
- Elements
-- Shape, Space
-- Line
-- Size
-- Color
-- Texture
-- Typography
Across all Media
Aesthetics and Design
• Critical Creation
• Failure
• Experience
• Transformational
• ETC
Critical Creation
Failure
Experience
Transformational
ETC
• What?
• Why?
• How?
Improv
• Yes and...
ETC
• Best Playground in the World
• with an Electric Fence
• The Context and Constraints for
Creativity
Research & Design
• Transformational Games
• Innovation by Design
• Interactive Storytelling
Learn, Work, Play
• Educational Goals
• Professional Development
• Engaging Experiences
Contexts
• Articulations
• Ecologies
Articulations
• Systemic
• Connections
• Associations
• Relationships
• Transference
• Interdisciplinary
Ecologies
• Learning
• Overlapping
• Evolving
• Interrelating
• Connecting
Constraints
• Project Triangle
Challenges
• Toys - Tools
• Extrinsic - Intrinsic
ETC
• A Playground needs a Fence
• Creativity needs Constraints
• The Extraordinary needs Boundaries
ETC
• Inquisitive
• Inclusive
• Integrated
• Iterative
• Interactive
• Interdisciplinary
• International
• Innovative
• Impactful
Inquisitive
Inclusive
Integrated
Iterative
Interactive
Interdisciplinary
International

Innovative
Impactful
ETC
Aesthetics and Design

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Aesthetics and Design