This presentation discusses how wi-fi networks can be used to make money. What was a cost to the business can now generate revenue.

1. AdZtream
MONETIZING
WI-FI
NETWORKS
STRICTLY CONFIDENTIAL

2. How can Wi-Fi venues and advertising
agencies
make money from Wi-Fi
networks?
slide 2
Advertising
agencies &
Ad networks
Brands
Venues
providing
wi-fi
People using
wi-fi at the
venues
Involve
Everyon
e

3. University
and college
campuses
Hotels &
Resorts
Shopping
malls
Internet
service
providers
Restaurant
chains & Food
Courts
slide 3
What was a cost
to the business,
can now generate
revenue!
The Opportunity:
Publishing ads into wi-fi venues
Brands and ad
agencies are excited
to access the wi-fi
hotspot segment
Where else?
Condominium, multi-use
complexes, sport
stadiums, conference
venues

4. The Eco-System
Ads need to be relevant and real-time – non-intrusive
Primarily for mobile devices – smart phones and tablets
Use an “overlay” technology to enable publishing on HTML pages
Enables campaign management and flexible ad-scheduling
Uses a transparent, shared billing system and impressions dashboard
Deploys using location-based services to Wi-Fi access point level
Uses either an in-venue technology appliance or centralized ad servers and
internet gateways
Works well with shared revenue commercial models
slide 4 STRICTLY CONFIDENTIAL

5. It Looks Like This… Targeted ads have better
response rates
Ads “float” over the
web page, not
embedded Mobile ads are full screen
or “push-down”, not small,
hard-to-read banners
slide 5 STRICTLY CONFIDENTIAL

6. Types of Programs
Hyper-Local Advertising
Allows small companies to advertise
directly to consumers on the wi-fi network
Subscription-based – Ads can be changed
daily, weekly in real time.
Captive Portal Advantage
Special offers are only available to those
using within the wi-fi network
Coupons, location-based Messages,
Promos and Contests…exclusive to venue.
Loyalty Programs
Loyalty or premium members can be treated with
higher priority and get better data speeds and more
special discounts or coupons.
Collection of user data through use of surveys, which
can be used for re-targeting, SMS promotions
STRICTLY CONFIDENTIAL slide 6

7. Integrated redirect and landing page
advertising
• Single or multiple frame re-directs per page
• Rotation by time or session connection
keeps content fresh
• Insert public service notifications or relevant
messages
Customizable Policies
A Wi-Fi network can provide
different levels of service.
For example, premium
members get higher internet
access speeds, and more
customised offers and discounts
STRICTLY CONFIDENTIAL slide 7
Customize your
home page,
insert a
welcome video
Useful Features

8. How To Make Money
CPM (cost per thousand impressions) revenue
model
Full-screen impression revenue model
Data captured from wi-fi users
Publishing venues: better wi-fi and new
revenues from advertising, customer loyalty
programmes
Agencies and ad networks: good inventory
and targeted demographic, less wastage
ISPs, wi-fi infrastructure providers: greater
access to publishing venues
slide 8 STRICTLY CONFIDENTIAL

9. Why It’s Successful
Simple solution for ad agencies and wi-fi hotspots…both
STRICTLY CONFIDENTIAL
slide 9
groups win
Innovative way to send ads to a targeted
audience…agencies love this!
We can make money from the tens of thousands of Wi-Fi
hotspots…wi-fi is everywhere

10. (C) 2012 AdZtream Pte. Ltd.
e: doug.peris@adztream.com
m: +65 9423.4692
w: www.adztream.com
www.linkedin.com/in/douglasperis
@adztream
www.facebook.com/adztream
slide 10
Interested?
Let’s Talk Now!