گزارش جامع تجارت الکترونیک ایران Iran's Internet and E-commerce Landscape

1. ‫مطالعه‬
‫ایر‬ ‫الکترونیک‬ ‫تجارت‬‫ان‬
‫زمستان‬95

2. E-Commerce Monitor
Online Market Research
‫مطالب‬ ‫فهرست‬
‫مقدمه‬....................................................................................................................................................1
‫فروشگاه‬‫های‬‫اینترنتی‬...................................................................................................................3
‫بررسی‬‫بازار‬......................................................................................................................................................................
‫عمومی‬.................................................................................................................................................................................
‫دیجیتال‬..............................................................................................................................................................................
‫پوشاک‬.................................................................................................................................................................................
‫کتاب‬.....................................................................................................................................................................................
‫لوازم‬‫خانه‬...........................................................................................................................................................................
‫ورزشی‬.................................................................................................................................................................................
‫قطعات‬‫الکترونیک‬..........................................................................................................................................................
‫آرایشی‬‫و‬‫بهداشتی‬........................................................................................................................................................
‫ابزار‬.......................................................................................................................................................................................
‫زیورآالت‬.............................................................................................................................................................................
‫کودک‬...................................................................................................................................................................................
‫کادو‬‫و‬‫صنایع‬‫دستی‬.......................................................................................................................................................
‫عطر‬.......................................................................................................................................................................................
‫خوراکی‬................................................................................................................................................................................
‫گل‬‫و‬‫گیاه‬‫و‬‫بذر‬..................................................................................................................................................................
‫دوربین‬‫مداربسته‬‫و‬‫تجهیزات‬‫امنیتی‬.......................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫بازاریابی‬‫شبکه‬‫ای‬...........................................................................................................................41
‫جستجوگر‬‫کاال‬‫و‬‫قیمت‬.................................................................................................................44
‫خدمات‬‫مالی‬......................................................................................................................................47
‫بررسی‬‫بازار‬........................................................................................................................................................................
‫بانک‬......................................................................................................................................................................................
‫شاپرک‬................................................................................................................................................................................
‫بورس‬....................................................................................................................................................................................
‫بیمه‬.......................................................................................................................................................................................
‫پول‬‫و‬‫ارز‬‫الکترونیک‬......................................................................................................................................................
‫پرداخت‬‫ارزی‬....................................................................................................................................................................
‫واسط‬‫پرداخت‬...................................................................................................................................................................
‫خرید‬‫از‬‫سایت‬‫های‬‫خارجی‬........................................................................................................................................
‫گیفت‬‫کارت‬........................................................................................................................................................................
‫خیریه‬...................................................................................................................................................................................
‫جمع‬‫سپاری‬‫مالی‬............................................................................................................................................................
‫اطالع‬‫رسانی‬‫قیمت‬..........................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
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3. E-Commerce Monitor
Online Market Research
‫مطالب‬ ‫فهرست‬
‫نیازمندی‬‫ها‬.......................................................................................................................................76
‫بررسی‬‫بازار‬........................................................................................................................................................................
‫عمومی‬.................................................................................................................................................................................
‫خودرو‬..................................................................................................................................................................................
‫استخدام‬‫و‬‫کاریابی‬.........................................................................................................................................................
‫مشاغل‬‫و‬‫دایرکتوری‬‫ها‬................................................................................................................................................
‫پرتال‬‫ها‬‫و‬‫نیازمندی‬‫های‬‫سفر‬..................................................................................................................................
‫امالک‬...................................................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫خودرو‬..................................................................................................................................................95
‫بررسی‬‫بازار‬........................................................................................................................................................................
‫نیازمندی‬‫ها‬.......................................................................................................................................................................
‫فروش‬‫و‬‫ثبت‬‫نام‬..............................................................................................................................................................
‫مجله‬‫اینترنتی‬..................................................................................................................................................................
‫فروشگاه‬‫قطعات‬..............................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫کار‬.......................................................................................................................................................108
‫بررسی‬‫بازار‬........................................................................................................................................................................
‫نیازمندی‬‫ها‬.......................................................................................................................................................................
‫فری‬‫لنسری‬.......................................................................................................................................................................
‫ترجمه‬‫و‬‫تایپ‬...................................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫دانلود‬‫و‬‫آپلود‬.................................................................................................................................119
‫بررسی‬‫بازار‬.......................................................................................................................................................................
‫دانلود‬‫نرم‬‫افزار‬.................................................................................................................................................................
‫دانلود‬‫فیلم‬‫و‬‫زیرنویس‬.................................................................................................................................................
‫دانلود‬‫موسیقی‬.................................................................................................................................................................
‫آپلود‬.....................................................................................................................................................................................
‫مستقیم‬‫کننده‬‫و‬‫کوتاه‬‫کننده‬‫لینک‬.......................................................................................................................
‫دانلود‬‫فایل‬‫های‬‫عمومی‬...............................................................................................................................................
‫دانلود‬‫فایل‬‫های‬‫گرافیکی‬............................................................................................................................................
‫دانلود‬‫فایل‬‫رام‬‫و‬‫فلش‬‫گوشی‬....................................................................................................................................
‫کتاب‬‫و‬‫مجله‬‫های‬‫الکترونیکی‬................................................................................................143
**

4. E-Commerce Monitor
Online Market Research
‫مطالب‬ ‫فهرست‬
‫ویدئو‬‫و‬‫موسیقی‬............................................................................................................................146
‫بررسی‬‫بازار‬........................................................................................................................................................................
‫ویدئو‬(UGC)....................................................................................................................................................................
‫ویدئو‬(VOD & IPTV)..............................................................................................................................................
‫موسیقی‬..............................................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫سفر‬‫و‬‫گردشگری‬..........................................................................................................................157
‫بررسی‬‫بازار‬.......................................................................................................................................................................
‫بلیط‬‫هواپیما‬......................................................................................................................................................................
‫بلیط‬‫قطار‬...........................................................................................................................................................................
‫بلیط‬‫اتوبوس‬......................................................................................................................................................................
‫رزرو‬‫هتل‬‫و‬‫تور‬................................................................................................................................................................
‫پرتال‬‫ها‬‫و‬‫نیازمندی‬‫های‬‫سفر‬..................................................................................................................................
‫نتیجه‬‫گیری‬......................................................................................................................................................................
‫تخفیف‬‫گروهی‬...............................................................................................................................172
‫بلیط‬....................................................................................................................................................175
‫بررسی‬‫بازار‬.......................................................................................................................................................................
‫بلیط‬‫سینما‬........................................................................................................................................................................
‫بلیط‬‫تئاتر‬‫و‬‫کنسرت‬.....................................................................................................................................................
‫بلیط‬‫رویداد‬.......................................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫سفارش‬‫غذا‬.....................................................................................................................................186
‫سالمت‬..............................................................................................................................................189
‫آموزش‬..............................................................................................................................................192
‫بررسی‬‫بازار‬.......................................................................................................................................................................
‫دانشگاه‬‫ها‬‫و‬‫مراکز‬‫آموزشی‬......................................................................................................................................
‫ثبت‬‫نام‬‫آزمون‬‫ورودی‬‫دانشگاه‬‫ها‬..........................................................................................................................
‫مقاله‬‫و‬‫پایان‬‫نامه‬‫های‬‫دانشگاهی‬.............................................................................................................................
‫موسسات‬‫و‬‫آموزشگاه‬‫ها‬.............................................................................................................................................
‫آموزش‬‫آنالین‬..................................................................................................................................................................
‫خدمات‬‫آموزشی‬‫زبان‬....................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
***

5. E-Commerce Monitor
Online Market Research
‫مطالب‬ ‫فهرست‬
‫حمل‬‫و‬‫نقل‬.......................................................................................................................................210
‫بررسی‬‫بازار‬.......................................................................................................................................................................
‫درخواست‬‫خودرو‬...........................................................................................................................................................
‫اشتراک‬‫گذاری‬‫خودرو‬.................................................................................................................................................
‫درخواست‬‫پیک‬...............................................................................................................................................................
‫ارسال‬‫کاال‬‫و‬‫پست‬.............................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫شبکه‬‫های‬‫اجتماعی‬....................................................................................................................218
‫موتور‬‫های‬‫جستجو‬......................................................................................................................221
‫زیرساخت‬.........................................................................................................................................223
‫بررسی‬‫بازار‬.......................................................................................................................................................................
‫مخابرات‬‫و‬ISP.................................................................................................................................................................
‫اپراتورها‬..............................................................................................................................................................................
‫خرید‬‫سیمکارت‬..............................................................................................................................................................
‫خرید‬‫شارژ‬.........................................................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
‫هاستینگ‬.......................................................................................................................................237
‫هاست‬‫و‬‫دومین‬.................................................................................................................................................................
‫طراحی‬‫و‬‫خدمات‬‫مرتبط‬‫با‬‫سایت‬............................................................................................................................
‫محتوا‬(‫خبر‬‫و‬‫مجله‬‫های‬‫اینترنتی‬).........................................................................................246
‫بررسی‬‫بازار‬........................................................................................................................................................................
‫خبرگزاری‬‫ها‬.....................................................................................................................................................................
‫اخبار‬‫تکنولوژی‬‫و‬‫بررسی‬‫کاال‬....................................................................................................................................
‫مجله‬‫های‬‫اینترنتی‬........................................................................................................................................................
‫وبالگ‬‫و‬‫فروم‬‫ها‬................................................................................................................................................................
‫سایر‬.......................................................................................................................................................................................
‫نتیجه‬‫گیری‬........................................................................................................................................................................
‫تبلیغات‬.............................................................................................................................................264
‫بررسی‬‫بازار‬.........................................................................................................................................................................
‫تبلیغات‬‫آنالین‬..................................................................................................................................................................
‫پاپ‬‫آپ‬.................................................................................................................................................................................
‫پیامک‬...................................................................................................................................................................................
‫خدمات‬‫اینستاگرام‬-‫تلگرام‬.........................................................................................................................................
‫نتیجه‬‫گیری‬.......................................................................................................................................................................
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6. E-Commerce Monitor
Online Market Research
‫مطالب‬ ‫فهرست‬
‫چاپ‬...................................................................................................................................................277
‫فروش‬‫الیسنس‬‫نرم‬‫افزار‬...........................................................................................................280
‫نرم‬‫افزار‬‫و‬‫بازی‬..............................................................................................................................283
‫سرویس‬‫کاهش‬‫پینگ‬.................................................................................................................286
‫لوازم‬‫موسیقی‬................................................................................................................................289
‫تاسیسات‬‫و‬‫تجهیزات‬..................................................................................................................292
‫سایت‬‫های‬‫دولتی‬،‫سازمانی‬‫و‬‫سایر‬.....................................................................................295
‫سایر‬..................................................................................................................................................297
‫جمع‬‫بندی‬.......................................................................................................................................299
‫ضمیمه‬...............................................................................................................................................303
*****

7. E-Commerce Monitor
Online Market Research
‫الکترونیک‬ ‫تجارت‬ ‫جامع‬ ‫گزارش‬ ‫های‬ ‫ویژگی‬
1-‫شده‬ ‫بررسی‬ ‫کارهای‬ ‫و‬ ‫کسب‬ ‫بودن‬ ‫جامع‬ ‫بر‬ ‫تمرکز‬
‫تجبارت‬ ‫توسبعه‬ ‫مرکبز‬ ‫در‬ ‫شبده‬ ‫ثببت‬ ‫اینترنتبی‬ ‫کارهبای‬ ‫و‬ ‫کسبب‬ ‫تمام‬ ‫گزارش‬ ‫این‬ ‫یعنی‬
‫آبان‬ ‫تا‬ ‫الکترونیکی‬95(‫تقریبا‬20‫سایت‬ ‫هزار‬)
‫بررسی‬ ‫عالوه‬ ‫به‬500‫آنالین‬ ‫بازار‬ ‫بازیگران‬ ‫از‬ ‫ما‬ ‫قبلی‬ ‫های‬ ‫داده‬ ‫و‬ ‫ایران‬ ‫برتر‬ ‫سایت‬
‫است‬ ‫داده‬ ‫قرار‬ ‫بررسی‬ ‫مورد‬ ‫را‬.
‫در‬ ‫را‬ ‫ایبران‬ ‫اینترنتبی‬ ‫کارهای‬ ‫و‬ ‫کسب‬ ‫تمام‬ ‫ایران‬ ‫در‬ ‫بار‬ ‫اولین‬ ‫برای‬ ‫گزارش‬ ‫این‬ ‫واقع‬ ‫در‬37
‫شامل‬ ‫فصل‬97‫است‬ ‫داده‬ ‫قرار‬ ‫بررسی‬ ‫و‬ ‫تحلیل‬ ‫مورد‬ ‫و‬ ‫بندی‬ ‫تقسیم‬ ‫بخش‬.
2-‫فصل‬ ‫هر‬ ‫نتایج‬ ‫و‬ ‫ها‬ ‫خروجی‬ ‫بهتر‬ ‫انتقال‬
‫ا‬ ‫شده‬ ‫سعی‬ ‫است‬ ‫شده‬ ‫بررسی‬ ‫پژوهش‬ ‫این‬ ‫در‬ ‫اطالعات‬ ‫از‬ ‫باالیی‬ ‫حجم‬ ‫اینکه‬ ‫به‬ ‫توجه‬ ‫با‬‫سبت‬
‫درک‬ ‫ممکن‬ ‫زمان‬ ‫کمترین‬ ‫در‬ ‫فصل‬ ‫هر‬ ‫های‬ ‫خروجی‬ ‫نمودارهایی‬ ‫با‬ ‫تا‬‫شود‬
3-‫تاریک‬ ‫های‬ ‫بازار‬ ‫بررسی‬:‫شبده‬ ‫بررسبی‬ ‫دانلبود‬ ‫و‬ ‫مالی‬ ‫خدمات‬ ‫بازار‬ ‫در‬ ‫که‬ ‫بخش‬ ‫این‬ ‫در‬
‫الکترونیبک‬ ‫ارز‬ ‫و‬ ‫پول‬ ‫فروش‬ ‫و‬ ‫خرید‬ ‫های‬ ‫بازار‬ ‫در‬ ‫که‬ ‫کارهایی‬ ‫و‬ ‫کسب‬ ‫است‬(‫کبوین‬ ‫بیبت‬،
‫و‬ ‫وبمانی‬)..، ‫واسط‬ ‫پرداخت‬ ‫های‬ ‫درگاه‬ ‫خدمات‬ ‫دهندگان‬ ‫ارائه‬ ‫و‬‫غیبر‬ ‫دانلود‬ ‫های‬ ‫سایت‬ ‫وب‬
‫قانونی‬‫و‬...‫اند‬ ‫شده‬ ‫بررسی‬ ‫جامع‬ ‫گزارش‬ ‫این‬ ‫در‬ ‫نیز‬ ‫دارند‬ ‫فعالیت‬.
‫گزارش‬ ‫این‬ ‫فصل‬ ‫هر‬ ‫های‬ ‫خروجی‬ ‫مهمترین‬
1-‫هرفیندال‬ ‫شاخص‬ ‫از‬ ‫استفاده‬ ‫با‬ ‫بازار‬ ‫هر‬ ‫در‬ ‫رقابت‬ ‫سطح‬ ‫بررسی‬–‫هیرشمن‬
2-‫بازار‬ ‫هر‬ ‫در‬ ‫فعال‬ ‫کارهای‬ ‫و‬ ‫کسب‬ ‫مشاهده‬
3-‫بازار‬ ‫هر‬ ‫در‬ ‫کاربران‬ ‫رفتار‬ ‫بررسی‬
4-‫اینترنتی‬ ‫کارهای‬ ‫و‬ ‫کسب‬ ‫کل‬ ‫به‬ ‫نسبت‬ ‫بازار‬ ‫هر‬ ‫وضعیت‬ ‫مقایسه‬
5-‫ایران‬ ‫در‬ ‫اینترنتی‬ ‫کارهای‬ ‫و‬ ‫کسب‬ ‫وضعیت‬ ‫از‬ ‫کامل‬ ‫بینش‬
‫گزارش‬ ‫این‬ ‫اصلی‬ ‫مخاطبان‬
1-‫الکترونیک‬ ‫تجارت‬ ‫حوزه‬ ‫در‬ ‫گذار‬ ‫سرمایه‬ ‫های‬ ‫شرکت‬
2-‫و‬ ‫پرداخت‬ ‫های‬ ‫شرکت‬PSP‫ها‬
3-‫الکترونیک‬ ‫تجارت‬ ‫حوزه‬ ‫فعال‬ ‫های‬ ‫شرکت‬

8. E-Commerce Monitor
Online Market Research
‫گزارش‬ ‫خرید‬ ‫نحوه‬
‫کنید‬ ‫برقرار‬ ‫ارتباط‬ ‫زیر‬ ‫ایمیل‬ ‫با‬ ‫گزارش‬ ‫این‬ ‫خرید‬ ‫برای‬
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