SlideShare uma empresa Scribd logo
1 de 7
Baixar para ler offline
DAVE McCLURE
FUND BRANDING STRATEGIES
7.27.21
VC Dealflow Funnel
BRAND + MARKETING = STORY
THESIS + “VALUE-ADD” = DIFFERENT
THESIS: what/how you plan to invest
BRAND: use your value-add to attract companies
MARKETING: activities that generate dealflow
EVALUATION: filter dealflow before taking mtgs
MEETINGS: in-person evaluation and DD Qs
DEAL MEMO: document deals you want to do and why
NEGOTIATION: specify terms and make / close offer
INVESTMENT: wire the money!
. . .
. . . (then wait . . . 7-15 years) . . .
. . .
OMG! UNICORNS!
EVALUATION
MEETING
DEAL
MEMO
TERM
SHEET
DEALFLOW
UNICORNS!
1
INVEST
Your Investment Thesis
Are there competitors with a similar thesis? Why are you different or better?
Why will great companies come to you instead of other competitors?
2
What kind of VC do you want to be?
• Stage, geography, industry vertical?
• Fund size, check size, follow-on checks?
• Will you lead rounds? Take board seats?
Why you? Can you do this (>3x and 20%)?
• Can you raise money?
• Can you get dealflow?
• Can you help companies? How?
Q:
How You Help: Brand + Competitive Positioning
3
You
(The Awesome VC!)
Competing
Investors
Target Portfolio
Companies
• What you can do (well)
• What you do that is
better or different
• What you promote or
promise (your brand
value)
• What they want
• What they need
• What makes a
difference
• What they say
they can/will do
• What they actually
can/will do (well)
• What they do that
really matters
Branding + Marketing: How to Generate Dealflow
What’s your name / logo / soundbite / unique value proposition?
ü What’s the story you’re going to tell the market?
4
BRAND
SUPERPOWER
What makes you special? Why are you different?
ü Is there something you can do that will make companies come to you?
MARKETING
Activities /communications to LPs, founders, press, etc.
ü Content: Writing/blogging, speaking, training
ü Services: Are there services you can provide to startups to generate interest?
ü Founders: Where do the founders you want to invest in hang out? FIND THEM!
ü Networking: Who do you need to know in the industry? VCs? Scientists? Partners?
ü PR Strategy: Who can help generate news about you / your firm / your strategy?
ü Events + Conferences: Should you speak? Attend industry events? Run industry events?
ü Online Platforms / Other Investors
Help Framework: Why, Who, When, What + How?
Define your “Help Framework.”
• What will you do?
• Who will you help?
• For how long?
• Until something happens? Or forever?
• Tell them what you expect to get back.
5
What is your unique Help Superpower?
• Product development
• Marketing / sales
• People / recruiting / hiring
• Operations / process
• Raise more capital. [helpful but not unique]
Why help companies?
• Just help them win! (goodwill)
• Help them with something you’re good at (value-add)
• Find out how they are doing (metrics)
• Build your reputation (better dealflow)
• Earn right to participate in future rounds.
Who should you help? For how long?
• Only winners? Everyone? Even losers?
• Until next round? Forever?
• Until they “win” (or fail to win)?
• Board seats / advisor seats?
• Define when and how you will pull the ripcord.
INVESTMENT THESIS (more details)
WINNERS / CASE STUDIES (1 slide per win)
TEAM BIOS (1 slide per GP)
ADVISORS / MENTOR NETWORK (profiles)
EXAMPLES OF DEALFLOW-GENERATING ACTIVITY
SAMPLE DEAL MEMO
FUND TERMS / LEGAL / BRAND / TERMS / IMAGE
Fundraising: Key Slides in Your Pitch Deck
CORE DECK (10 slides)
6
APPENDIX SLIDES
Emphasize if you have HOT thesis,
pedigree, experience, and/or track record.
Or emphasize these items if you don’t.
COVER: Name / brand / image
THESIS: Basic fund concept + goals
TEAM: Bios / academic / work Experience
TRACK RECORD: Previous portfolio / top 3 deals
SUPERPOWER: Services / value-add
COMPETITION: Differentiation / SWOT analysis
DEALFLOW: Marketing / how to get deals
SELECTION: Criteria / DD / process
FUND MODEL: [ spreadsheet here ]
CAPITAL: AUM / current LPs / fundraising

Mais conteúdo relacionado

Mais de Dave McClure

Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsDave McClure
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexDave McClure
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsDave McClure
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Dave McClure
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Dave McClure
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)Dave McClure
 
Startup Metrics for Pirates (FounderX, May 2016)
Startup Metrics for Pirates (FounderX, May 2016)Startup Metrics for Pirates (FounderX, May 2016)
Startup Metrics for Pirates (FounderX, May 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Dave McClure
 
Investment Thesis Fundamentals (April 2016)
Investment Thesis Fundamentals (April 2016)Investment Thesis Fundamentals (April 2016)
Investment Thesis Fundamentals (April 2016)Dave McClure
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Dave McClure
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Dave McClure
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Dave McClure
 
How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...
How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...
How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...Dave McClure
 
Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Dave McClure
 
500 Startups #DemoDay #Batch15
500 Startups #DemoDay #Batch15500 Startups #DemoDay #Batch15
500 Startups #DemoDay #Batch15Dave McClure
 

Mais de Dave McClure (20)

Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
 
Startup Metrics for Pirates (FounderX, May 2016)
Startup Metrics for Pirates (FounderX, May 2016)Startup Metrics for Pirates (FounderX, May 2016)
Startup Metrics for Pirates (FounderX, May 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
 
Investment Thesis Fundamentals (April 2016)
Investment Thesis Fundamentals (April 2016)Investment Thesis Fundamentals (April 2016)
Investment Thesis Fundamentals (April 2016)
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
 
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
Build Your Own Valley: Engineering Startup & Investor Ecosystems in Emerging ...
 
How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...
How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...
How to Win Friends, Influence People, and Get a Better Valuation with Emoji, ...
 
Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)Venture Capital 2.0 (Delhi, Feb 2016)
Venture Capital 2.0 (Delhi, Feb 2016)
 
500 Startups #DemoDay #Batch15
500 Startups #DemoDay #Batch15500 Startups #DemoDay #Batch15
500 Startups #DemoDay #Batch15
 

Último

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 

Último (20)

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 

Branding Strategies for Better Dealflow and Fundraising (aka "The Helpful VC")

  • 1. DAVE McCLURE FUND BRANDING STRATEGIES 7.27.21
  • 2. VC Dealflow Funnel BRAND + MARKETING = STORY THESIS + “VALUE-ADD” = DIFFERENT THESIS: what/how you plan to invest BRAND: use your value-add to attract companies MARKETING: activities that generate dealflow EVALUATION: filter dealflow before taking mtgs MEETINGS: in-person evaluation and DD Qs DEAL MEMO: document deals you want to do and why NEGOTIATION: specify terms and make / close offer INVESTMENT: wire the money! . . . . . . (then wait . . . 7-15 years) . . . . . . OMG! UNICORNS! EVALUATION MEETING DEAL MEMO TERM SHEET DEALFLOW UNICORNS! 1 INVEST
  • 3. Your Investment Thesis Are there competitors with a similar thesis? Why are you different or better? Why will great companies come to you instead of other competitors? 2 What kind of VC do you want to be? • Stage, geography, industry vertical? • Fund size, check size, follow-on checks? • Will you lead rounds? Take board seats? Why you? Can you do this (>3x and 20%)? • Can you raise money? • Can you get dealflow? • Can you help companies? How? Q:
  • 4. How You Help: Brand + Competitive Positioning 3 You (The Awesome VC!) Competing Investors Target Portfolio Companies • What you can do (well) • What you do that is better or different • What you promote or promise (your brand value) • What they want • What they need • What makes a difference • What they say they can/will do • What they actually can/will do (well) • What they do that really matters
  • 5. Branding + Marketing: How to Generate Dealflow What’s your name / logo / soundbite / unique value proposition? ü What’s the story you’re going to tell the market? 4 BRAND SUPERPOWER What makes you special? Why are you different? ü Is there something you can do that will make companies come to you? MARKETING Activities /communications to LPs, founders, press, etc. ü Content: Writing/blogging, speaking, training ü Services: Are there services you can provide to startups to generate interest? ü Founders: Where do the founders you want to invest in hang out? FIND THEM! ü Networking: Who do you need to know in the industry? VCs? Scientists? Partners? ü PR Strategy: Who can help generate news about you / your firm / your strategy? ü Events + Conferences: Should you speak? Attend industry events? Run industry events? ü Online Platforms / Other Investors
  • 6. Help Framework: Why, Who, When, What + How? Define your “Help Framework.” • What will you do? • Who will you help? • For how long? • Until something happens? Or forever? • Tell them what you expect to get back. 5 What is your unique Help Superpower? • Product development • Marketing / sales • People / recruiting / hiring • Operations / process • Raise more capital. [helpful but not unique] Why help companies? • Just help them win! (goodwill) • Help them with something you’re good at (value-add) • Find out how they are doing (metrics) • Build your reputation (better dealflow) • Earn right to participate in future rounds. Who should you help? For how long? • Only winners? Everyone? Even losers? • Until next round? Forever? • Until they “win” (or fail to win)? • Board seats / advisor seats? • Define when and how you will pull the ripcord.
  • 7. INVESTMENT THESIS (more details) WINNERS / CASE STUDIES (1 slide per win) TEAM BIOS (1 slide per GP) ADVISORS / MENTOR NETWORK (profiles) EXAMPLES OF DEALFLOW-GENERATING ACTIVITY SAMPLE DEAL MEMO FUND TERMS / LEGAL / BRAND / TERMS / IMAGE Fundraising: Key Slides in Your Pitch Deck CORE DECK (10 slides) 6 APPENDIX SLIDES Emphasize if you have HOT thesis, pedigree, experience, and/or track record. Or emphasize these items if you don’t. COVER: Name / brand / image THESIS: Basic fund concept + goals TEAM: Bios / academic / work Experience TRACK RECORD: Previous portfolio / top 3 deals SUPERPOWER: Services / value-add COMPETITION: Differentiation / SWOT analysis DEALFLOW: Marketing / how to get deals SELECTION: Criteria / DD / process FUND MODEL: [ spreadsheet here ] CAPITAL: AUM / current LPs / fundraising