This document provides guidance on script writing for video content. It discusses choosing an avatar and outcome for the video. Key fundamentals of scripting include simplifying the message, following a three-act structure, and focusing on telling a story rather than just providing information. Various types of video content are covered, including video sales letters, opt-in forms, tutorials, interviews, testimonials, and examples of viral versus branded content. Guidance is provided on elements to include for each type of content script.
5. VIDEO SALES LETTERS
• It's just like traditional copy
• Higher conversion
• People buy from people
• Know your avatar
• Hook, story, sell
6. HOOKTHEM
• Break their pattern
• Just like a headline - be bold
• You're about to discover <insert biggest benefit>
• Call out their biggest concern
7. TELLTHEM A STORY
!
!
• Explain the situation
• Magnify their feelings
• What is it, why it works, how it can work for them
8. SELLTHEM
• Build the trust / proof it works
• How much is it?
• Guarantee
• Call to action
• Tell them what to do next
• Zero confusion + single option
9. THE BBS FORMULA
• BBS biggest opportunity online
• Selling my 500+ websites
• What it's all about
• Who we are
• How much
• Guarantee
• Book your spot now
• www.youtube.com/watch?v=bgO2BH8qFiE
11. OPTIN FORMS SUCCESS
• What they'll get
• Build trust
• Tell them what to do
• On thank you page make them an offer
• www.meta-formula.com/MetaStock-Subscribe.html
12. WHATTHE FAQ?
• Instant content
• People prefer people to tell them things
• Short and sharp
• Get your sales message in there too (you've
earned it)
13. Q&A
• Choose 10 x 10 technique...
• Does it work? (example: will it blend?)
• Is it worth the money?
• How much is it?
• When can I expect results?
• How much work will it be for me?
• I can't afford it
14. Q&A
• My business is unique
• Can't I do it myself?
• Who are you?
• How can I help you?
• Have you had any failures?
• How long will it take?
• Is there a guarantee?
15. WHATTO WRITE
• The question
• An explanation of the answer
• Responses to anticipated barriers
• Call to action
• Ask for customer response
16. TUTORIALS
• Positioning yourself as the expert
• Get repeat views
• Build trust
• Create a product
• Example: Final Cut King www.finalcutking.com/
Video_Training/Home.html)
17. WHATTO WRITE
• A clear, step by step plan
• How it will help people
• Keywords (also good for SEO)
• Where to find out more/subscribe
18. INTERVIEWS
• Align yourself with an expert
• Mutually beneficial
• Most successful people are
happy to share
• Future proofing
19. WHATTO WRITE
• Ask them what you want to know...
• How did you get started?
• What's your philosophy?
• Who are some of your mentors?
20. WHATTO WRITE
• What are some of the challenges you've
faced along the way?
• What do think has made you successful?
• What advice would give people looking to
get into this field?
• What's next for you? What do you see as
the future of this industry?
21. TESTIMONIALS
• What others say about you is everything
• Builds instant credibility
• Helps you know what's important to your clients
• Set it up at the beginning of the job
22. WHATTO WRITE
• What was their situation/issue before
working with you?
• Why did they choose you?
• What was the result?
• What does that mean to you?
23. WHATTO WRITE
• What's happening now?
• What advice would you give to someone
thinking about working with your company?
• Is there anything else you’d like to add?
26. VIRALVS BRANDED CONTENT
• What's the difference?
• Viral spreads organically
• Short term gain
• Branded content is more niche
• About the story/info