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THE SEO METHOD 2.0
One method to outrank them all.
THERE CAN BE ONLY ONE
• With enough links you can rank for anything	

• Analyse the ROI	

• Optimise for an outcome
BIG BEATS SMALL
• Big error to only optimise for 5 phrases	

• Internal linking matters (ecommerce is easy)	

• Don’t be perfect, keep building
SAD BUTTRUE
• No magic bullet	

• SEO, business and life takes hard work	

• White hat = long term
THE MASTER PLAN
• 1. Know thy self	

• Google analytics	

• Site, # backlinks, depth of keywords	

• Competition defines the race





• 2. Define your strategy	

• Frontal assault (head to head)	

• Flanking manoeuvre (weakest
rankings)	

• Sneak attack (long tail)
THE MASTER PLAN - PART 2
• 3. Channel your power	

• New skool page rank sculpting

(no nofollow)	

• 4. Power in numbers	

• build, build, build	

• If you’re not growing, you’re dying	

• 5. Build links... naturally	

• 80% of rankings is offpage	

• Introducing the SEO method 2.0
WAVE 1
DIRECTORY SUBMISSION
• Submit to 300+, higher PR1+ (directory’s PR can rise)	

• Url links	

• Vary text submission (ask and they’ll do it)	

• Drip submissions	

• DM: www.theSEOmethod.com/maximiser
EZINE ARTICLES
• Submit 10+ of your best	

• Direct links to your site + deep linking	

• e.g. David Jenyns Ezine account	

• Free best practise guide	

• www.theSEOmethod.com/ezine
2NDTIER ARTICLE DIRECTORIES
• Submit 10+ same Ezine articles	

• CC: www.theSEOmethod.com/crooner
BLOG NETWORKS
• Submit 10+ spun versions of articles	

• Spin it by paragraph	

• Spinning service: www.theSEOmethod.com/contentboss (always human review)	

• Most allow 3 links + 1 video	

• 2/3 ==> Money site (homepage + deep)	

• 1/3 ==> Ezine
BLOG NETWORKS #2
• I’m grey hat so pick me carefully...	

• AMA (Plr Pro boys): www.theSEOmethod.com/ama	

• UAW (Darren Warmuth): www.theSEOmethod.com/uniquearticles	

• PF (Jason Katzenback): www.theSEOmethod.com/portalfeeder	

• Still testing: SEO LinkVine,Article Blueprint, SubmitYour Article
100 WORD POSTS
• Submit 20+ unique posts	

• 10/20 ==> Money pages	

• 10/20 ==> Ezine	

• LV: www.theSEOmethod.com/linkvana	

• PF: www.theSEOmethod.com/portalfeeder	

• Still testing:Article Blueprint
WAVE II
• Optionally... but not really	

• Submit 10+ videos	

• www.youtube.com	

• TM: www.tubemogul.com	

• TG: www.theSEOmethod.com/tg
WEB2.0 DOMINATION
• Create 10+ unique profiles and post at
least 1 content piece	

• www.blogger.com, www.weebly.com,
www.wordpress.com, www.tumblr.com

www.squidoo.com, www.posterous.com

www.wetpaint.com, www.livejournal.com

www.gather.com, www.instablogs.com	

• LW: www.theSEOmethod.com/linkwheel
SEO ONTHE CHEAP
• Directories (300+)	

• Ezine + Go Articles (20+)	

• Blog comments (30+)	

• Youtube +TubeMogul (10+) 	

• Guest blog posts (3+)	

!
• Link to everything using:	

• AMA (20+)	

• Web2.0 (20+)
WAVE III
• Wait 1-2 months	

• Review google analytics for easy wins	

• More links to pages you want to rank	

• High converting pages, high traffic keywords not #1, videos not #1	

• Promote the promoters - go heavy with blog networks
WAVE IV
• Look where the competition gets their links	

• Link bait and/or press releases e.g. Google vs.Yellow Pages	

• Guest posting	

• Building your own network - doing wave I + II + III (treat it like an authority site)	

• Don’t get caught up in unique registrations, hosting, ips
SOCIAL BOOKMARKING
• My thoughts... it can’t hurt	

• Doing it manually	

• Social Marker: www.theSEOmethod.com/socialmarker	

• Traffic Bug: www.theSEOmethod.com/trafficbug 	

• Immediate Edge: www.theSEOmethod.com/edge
RELAX & BREATHE
• Remember I’m in a competitive niche	

• Most likely only need wave I & II	

• Create a system and outsource it
80/20 RULE
• Know thy self	

• Define your strategy	

• Channel your power	

• Power in numbers	

• Build your links naturally	

!
• Review your results	

• Log where you’re building links
QUESTIONS

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A Guide To SEO Method That Works

  • 1. THE SEO METHOD 2.0 One method to outrank them all.
  • 2. THERE CAN BE ONLY ONE • With enough links you can rank for anything • Analyse the ROI • Optimise for an outcome
  • 3. BIG BEATS SMALL • Big error to only optimise for 5 phrases • Internal linking matters (ecommerce is easy) • Don’t be perfect, keep building
  • 4. SAD BUTTRUE • No magic bullet • SEO, business and life takes hard work • White hat = long term
  • 5. THE MASTER PLAN • 1. Know thy self • Google analytics • Site, # backlinks, depth of keywords • Competition defines the race
 
 
 • 2. Define your strategy • Frontal assault (head to head) • Flanking manoeuvre (weakest rankings) • Sneak attack (long tail)
  • 6. THE MASTER PLAN - PART 2 • 3. Channel your power • New skool page rank sculpting
 (no nofollow) • 4. Power in numbers • build, build, build • If you’re not growing, you’re dying • 5. Build links... naturally • 80% of rankings is offpage • Introducing the SEO method 2.0
  • 8. DIRECTORY SUBMISSION • Submit to 300+, higher PR1+ (directory’s PR can rise) • Url links • Vary text submission (ask and they’ll do it) • Drip submissions • DM: www.theSEOmethod.com/maximiser
  • 9. EZINE ARTICLES • Submit 10+ of your best • Direct links to your site + deep linking • e.g. David Jenyns Ezine account • Free best practise guide • www.theSEOmethod.com/ezine
  • 10. 2NDTIER ARTICLE DIRECTORIES • Submit 10+ same Ezine articles • CC: www.theSEOmethod.com/crooner
  • 11. BLOG NETWORKS • Submit 10+ spun versions of articles • Spin it by paragraph • Spinning service: www.theSEOmethod.com/contentboss (always human review) • Most allow 3 links + 1 video • 2/3 ==> Money site (homepage + deep) • 1/3 ==> Ezine
  • 12. BLOG NETWORKS #2 • I’m grey hat so pick me carefully... • AMA (Plr Pro boys): www.theSEOmethod.com/ama • UAW (Darren Warmuth): www.theSEOmethod.com/uniquearticles • PF (Jason Katzenback): www.theSEOmethod.com/portalfeeder • Still testing: SEO LinkVine,Article Blueprint, SubmitYour Article
  • 13. 100 WORD POSTS • Submit 20+ unique posts • 10/20 ==> Money pages • 10/20 ==> Ezine • LV: www.theSEOmethod.com/linkvana • PF: www.theSEOmethod.com/portalfeeder • Still testing:Article Blueprint
  • 14. WAVE II • Optionally... but not really • Submit 10+ videos • www.youtube.com • TM: www.tubemogul.com • TG: www.theSEOmethod.com/tg
  • 15. WEB2.0 DOMINATION • Create 10+ unique profiles and post at least 1 content piece • www.blogger.com, www.weebly.com, www.wordpress.com, www.tumblr.com
 www.squidoo.com, www.posterous.com
 www.wetpaint.com, www.livejournal.com
 www.gather.com, www.instablogs.com • LW: www.theSEOmethod.com/linkwheel
  • 16. SEO ONTHE CHEAP • Directories (300+) • Ezine + Go Articles (20+) • Blog comments (30+) • Youtube +TubeMogul (10+) • Guest blog posts (3+) ! • Link to everything using: • AMA (20+) • Web2.0 (20+)
  • 17. WAVE III • Wait 1-2 months • Review google analytics for easy wins • More links to pages you want to rank • High converting pages, high traffic keywords not #1, videos not #1 • Promote the promoters - go heavy with blog networks
  • 18. WAVE IV • Look where the competition gets their links • Link bait and/or press releases e.g. Google vs.Yellow Pages • Guest posting • Building your own network - doing wave I + II + III (treat it like an authority site) • Don’t get caught up in unique registrations, hosting, ips
  • 19. SOCIAL BOOKMARKING • My thoughts... it can’t hurt • Doing it manually • Social Marker: www.theSEOmethod.com/socialmarker • Traffic Bug: www.theSEOmethod.com/trafficbug • Immediate Edge: www.theSEOmethod.com/edge
  • 20. RELAX & BREATHE • Remember I’m in a competitive niche • Most likely only need wave I & II • Create a system and outsource it
  • 21. 80/20 RULE • Know thy self • Define your strategy • Channel your power • Power in numbers • Build your links naturally ! • Review your results • Log where you’re building links