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@dinisguarda
Blockchain, AI, IOT and Crypto:
Challenges and opportunities for the
Energy Oil and gas Industry!
Blockchain Digital Transformation, AI, IOT, ICOs in a distributed
Emerging Crypto Economy.
By Dinis Guarda – Author, Blockchain, Digital, Crypto ICO Evangelist
Founder CEO: Ztudium, IntelligentHQ, tradersdna, HedgeThink, Blockchainage
How and why distributed ledger
solutions can and are disrupting/
innovating the whole Oil / gas /
energy industries?
@dinisguarda
What economic and technological models?
	
  
The	
  world	
  economy	
  and	
  technology	
  landscape	
  is	
  shi4ing	
  between	
  these	
  3	
  models,	
  and	
  
going	
  in	
  the	
  direc8on	
  of	
  decentralised	
  distributed	
  models	
  made	
  possible	
  with	
  
founda8onal	
  P2P	
  technology	
  and	
  distributed	
  ledger	
  tech	
  known	
  as	
  blockchain.	
  	
  
Energy	
  will	
  be	
  a	
  cri8cal	
  area	
  /	
  industry	
  that	
  will	
  cross	
  over	
  	
  
the	
  full	
  cycle	
  of	
  new	
  economic	
  models.	
   @dinisguarda
 
	
  
As	
  the	
  Internet	
  becomes	
  360	
  and	
  we	
  are	
  going	
  	
  
through	
  the	
  incep8on	
  of	
  a	
  global	
  Internet	
  of	
  Everything	
  there	
  is	
  a	
  
need	
  for	
  a	
  Trust	
  Protocol:	
  A	
  Ledger	
  of	
  Everything.	
  	
  
	
  
Blockchain	
  tech	
  is	
  the	
  open,	
  distributed,	
  global	
  plaIorm	
  that	
  
fundamentally	
  changes	
  what	
  we	
  can	
  digitally,	
  how	
  we	
  do	
  it,	
  and	
  who	
  
can	
  par8cipate.	
  	
  
	
  
A	
  world	
  wide	
  ledger	
  smart	
  contract	
  based	
  tech	
  powered	
  by	
  AI	
  
system	
  of	
  plaIorms	
  as	
  a	
  service	
  evolving	
  the	
  world	
  economy	
  for	
  full	
  
digitalisa8on	
  driven	
  by	
  P2P.	
  
	
  
The	
  Oil	
  and	
  Gas	
  –	
  Energy	
  industry	
  are	
  in	
  the	
  confluence	
  of	
  all	
  these	
  
innova8on	
  and	
  on	
  the	
  verge	
  of	
  a	
  major	
  digital	
  blockchain	
  disrup8on.	
  
	
  
@dinisguarda
Digital transformation and
blockchain are critical and only way
for Oil and Gas / energy Industry!
@dinisguarda
Introduction - Context
Task	
  	
  
automa*on	
  
Digital	
  	
  
Trust	
  
distributed	
  	
  
database	
  
Provenance	
  
Supply	
  chain	
  
auditability	
  
P2P	
  
Blockchain,	
  AI,	
  IOT	
  
founda8onal	
  tech	
  
digital	
  transforma8on	
  	
  
Energy	
  -­‐	
  oil	
  and	
  gas	
  
	
  
Encrypted	
  	
  
cyber	
  security	
  
	
  
Velocity	
  	
  
blurred	
  lines	
  between	
  	
  
physical	
  and	
  digital	
  
@dinisguarda
Digital transformation and industrial revolution 4.0
Founda*onal	
  tech:	
  Blockchain,	
  AI	
  IOT	
  
Industrial	
  Revolu*on	
  4.0	
  
Energy	
  –	
  Oil	
  and	
  Gas	
  
Sustainability	
  –	
  green	
  
economics	
  –	
  carbon	
  
footprint	
  
Climate	
  exchange	
  
@dinisguarda
Oil	
  and	
  Gas	
  Context	
  –	
  Needs:	
  	
  
1. Global	
  oil	
  and	
  gas	
  –	
  energy	
  industry	
  ecosystems	
  demand	
  
new	
  digital	
  business	
  models	
  -­‐	
  license	
  solu8ons.	
  	
  
2. As	
  the	
  Physical	
  and	
  digital	
  blur	
  the	
  industry	
  needs	
  full	
  
digitalisa8on	
  and	
  auditability.	
  
3. There	
  is	
  a	
  need	
  for	
  leading	
  global	
  distributed	
  plaIorm(s)	
  
and	
  databases	
  driven	
  by	
  360	
  disrup8ve	
  innova8ve	
  digital	
  
tech	
  /	
  blockchain	
  /	
  AI	
  /	
  IOT	
  founda8onal	
  technologies!	
  
Illustra8on	
  and	
  data	
  
source:	
  Accenture	
   @dinisguarda
Oil	
  and	
  Gas	
  Industry	
  Context	
  –	
  Digital	
  Strategy	
  Needs:	
  	
  
@dinisguarda
The	
  8me	
  is	
  ripe	
  and	
  cri8cal	
  for	
  digital	
  disrup8on	
  in	
  the	
  oil	
  and	
  gas	
  industry.	
  
	
  
To	
  survive,	
  oil	
  and	
  gas	
  and	
  any	
  global	
  industry	
  or	
  companies	
  must	
  be	
  bold	
  
and	
  recognize	
  that	
  digital	
  presents	
  an	
  opportunity	
  to	
  disrupt	
  the	
  industry,	
  
not	
  only	
  by	
  driving	
  the	
  next	
  wave	
  of	
  cost	
  efficiency,	
  but	
  also	
  by	
  securing	
  
opera8onal	
  agility	
  to	
  beWer	
  manage	
  vola8lity	
  and	
  posi8on	
  for	
  growth.	
  
Source:	
  hWps://www.accenture.com/gb-­‐en/insight-­‐digital-­‐oil-­‐and-­‐gas	
  
Critical time for the oil and gas industry
@dinisguarda
The	
  leading	
  oil	
  and	
  gas	
  companies	
  have	
  to	
  successfully	
  execute	
  digital	
  in	
  the	
  
following	
  various	
  ways:	
  
	
  
1.	
  Create	
  new	
  business	
  models	
  and	
  enhance	
  channels	
  to	
  market	
  to	
  engage	
  
customers	
  and	
  drive	
  revenue:	
  Use	
  new	
  business	
  models	
  to	
  open	
  up	
  new	
  
revenue	
  streams	
  and	
  beWer	
  understand	
  changing	
  customer	
  behaviors	
  to	
  
enhance	
  the	
  channel	
  to	
  market.	
  
	
  
2.	
  Improve	
  opera8ons	
  to	
  increase	
  agility	
  and	
  beWer	
  manage	
  vola8lity:	
  Use	
  the	
  
Internet	
  of	
  Things	
  to	
  drive	
  automa8on	
  and	
  improve	
  upstream	
  and	
  downstream	
  
core	
  opera8onal	
  efficiencies.	
  
	
  
3.	
  Enhance	
  the	
  back	
  office	
  to	
  realize	
  produc8vity	
  gains:	
  Take	
  advantage	
  of	
  new	
  
collabora8on	
  technologies	
  and	
  ar8ficial	
  intelligence	
  to	
  improve	
  produc8vity	
  
and	
  safety	
  across	
  the	
  enterprise.	
  
Source:	
  hWps://www.accenture.com/gb-­‐en/insight-­‐digital-­‐oil-­‐and-­‐gas	
  
Considerations for the oil and gas industry
@dinisguarda
Oil	
  and	
  gas	
  leaders	
  need	
  to	
  ask	
  themselves	
  five	
  key	
  ques8ons	
  to	
  drive	
  digital	
  transforma8on	
  
in	
  their	
  businesses:	
  
1.	
  What	
  is	
  the	
  level	
  of	
  ambi*on	
  for	
  digital	
  from	
  the	
  team	
  and	
  organisa*on?	
  
2.	
  What	
  is	
  the	
  intent	
  and	
  remit	
  of	
  digital	
  and	
  the	
  right	
  aim	
  to	
  put	
  in	
  prac*ce?	
  
3.	
  How	
  is	
  digital	
  governed	
  across	
  the	
  organiza*on?	
  
4.	
  What	
  changes	
  are	
  required	
  to	
  deliver	
  digital?	
  
5.	
  What	
  untapped	
  value	
  resides	
  in	
  the	
  organiza*on’s	
  data,	
  founda*onal	
  
technologies	
  such	
  as	
  IOT	
  and	
  blockchain	
  capacity?	
  
Questions for the oil and gas industry
Illustra8on	
  and	
  data	
  
source:	
  Accenture	
   @dinisguarda
The	
  increasing	
  digital	
  landscape	
  will	
  reach	
  the	
  energy	
  industry:	
  	
  
Websites,	
  apps,	
  IOT	
  sensors,	
  AR,	
  VR,	
  wearable’s;	
  	
  
There	
  are	
  over	
  1	
  billion	
  websites	
  in	
  the	
  world;	
  	
  
There	
  are	
  an	
  es8mated	
  50	
  billion	
  IoT	
  Sensors	
  out	
  there	
  around	
  2020;	
  
More	
  than	
  200	
  billion	
  plaIorms	
  	
  “Things”	
  on	
  the	
  Internet	
  of	
  Everything's	
  
by	
  2030.	
  IOT	
  is	
  par8cular	
  key	
  for	
  the	
  Energy	
  industry	
  
Context – Digital disruptive tech increasing bigger waves
@dinisguarda
Industry Mega trends
Source	
  Leading	
  prac8ce	
  	
  
Link	
  hWp://www.leadingprac8ce.com/industry-­‐standards/energy/oil-­‐gas/	
  
+	
  Green	
  energy,	
  
Carbon	
  footprint	
  
Innova8on	
  and	
  clean	
  models	
  
@dinisguarda
The global present tech landscape
Energy	
  industry	
  digitalisa8on	
  blockchain	
  process	
  
Clean	
  green	
  energy	
  solu8ons	
  and	
  needs	
  
@dinisguarda
IOT	
  	
  	
  AI	
  
The global present social economic tech landscape
Energy	
  –	
  oil	
  and	
  gas	
  
@dinisguarda
Digital transformation in oil and gas with Blockchain / IOT
@dinisguarda
Blockchain foundational technology in oil and gas
Processing	
  transac8ons	
  in	
  automated,	
  real-­‐8me	
  fashion	
  based	
  on	
  parameters	
  agreed	
  to	
  by	
  peers	
  opera8ng	
  one	
  or	
  
more	
  nodes	
  in	
  an	
  energy	
  blockchain	
  could	
  unlock	
  massive	
  savings	
  by	
  elimina8ng	
  the	
  8me	
  and	
  money	
  being	
  spent	
  to	
  
produce,	
  transport,	
  trade,	
  process,	
  reconcile	
  and	
  store	
  transac8ons	
  within	
  organiza8ons,	
  between	
  organiza8ons	
  as	
  
counterpar8es	
  to	
  a	
  transac8on	
  or	
  by	
  channeling	
  them	
  through	
  centralized	
  exchanges	
  and	
  clearinghouses.	
  
BTL	
  Group	
  published	
  its	
  first	
  white	
  paper	
  online	
  	
  
@dinisguarda
Blockchain foundational technology in oil and gas
“Blockchain’s	
  immutable	
  record	
  and	
  consensus	
  mechanism	
  work	
  to	
  avert	
  this	
  type	
  of	
  threat.	
  
If	
  vigilance	
  fails	
  when	
  a	
  compromised	
  invoice	
  arrives,	
  and	
  a	
  transac8on	
  is	
  ini8ated,	
  it	
  would	
  
be	
  flagged	
  as	
  invalid	
  as	
  soon	
  as	
  it	
  was	
  broadcast	
  to	
  the	
  network”	
  
hWp://microgridmedia.com/mul8ple-­‐billion-­‐dollar-­‐rewards-­‐blockchain-­‐energy-­‐networks-­‐can-­‐live-­‐hype/	
  	
  
BTL	
  Group	
  published	
  its	
  first	
  white	
  paper	
  online	
  	
  
@dinisguarda
Blockchain foundational technology in oil and gas
Source	
  EY	
  
@dinisguarda
Context – Trends and scenarios
Graphic Frank Diana
@dinisguarda
Energy	
  –	
  oil	
  and	
  gas	
  
@dinisguarda
So	
  digital	
  strategy	
  /	
  digital	
  transforma8on	
  evolving	
  with	
  
distributed	
  ledger	
  is	
  not	
  be	
  a	
  ques8on	
  but	
  is	
  becoming	
  the	
  norm!	
  	
  
	
  
The	
  focus	
  is	
  how	
  new	
  evolving	
  business	
  Digital	
  models	
  powered	
  
by	
  blockchain,	
  AI	
  and	
  IoT	
  will	
  be	
  not	
  only	
  transforma8ve	
  but	
  also	
  
master	
  tools	
  and	
  create	
  new	
  PlaIorm	
  as	
  a	
  Service	
  solu8ons	
  for	
  
Oil	
  and	
  gas	
  at	
  large	
  industry,	
  organisa8ons,	
  data	
  and	
  people.	
  	
  
Digital Matters and needs New Platforms
@dinisguarda
Blockchain is a massive digital
excel database of all things digital
identity that can leverage the
physical to digital needs of the oil
and gas energy
Images	
  Source:	
  hWps://www.accenture.com/gb-­‐en/insight-­‐digital-­‐oil-­‐and-­‐gas	
  
@dinisguarda
Blockchain new norm - ecosystem
Blockchain	
  
P2P	
  founda*onal	
  tech	
  based	
  in	
  Smart	
  contracts,	
  	
  plaXorm(s),	
  distributed	
  database(s)	
  
Oil	
  and	
  gas	
  -­‐	
  energy	
  
@dinisguarda
Context – Oil and Gas Blockchain advantages
@dinisguarda
Source	
  McKinsey	
  &	
  Company	
  and	
  Intelligenthq	
  	
  
hWps://www.intelligenthq.com/innova8on-­‐management/how-­‐to-­‐deploy-­‐a-­‐blockchain-­‐project/	
  
Blockchain anticipated benefits
@dinisguarda
Source	
  The	
  benefits	
  and	
  use	
  cases	
  for	
  blockchain	
  technology	
  in	
  banking	
  	
  
hWp://www.consultancy.uk/news/12801/the-­‐benefits-­‐and-­‐use-­‐cases-­‐for-­‐blockchain-­‐technology-­‐in-­‐banking	
  
Blockchain Ondiflo case study in perspective
@dinisguarda
ODMC coin to invest in oil and gas one case study
Links	
  hWps://odmcoin.com/	
  
hWps://odmcoin.com/welcome/news/4	
   @dinisguarda
oil and gas one blockchain case studies
@dinisguarda
blockchain and the emergence of a new crypto economy
@dinisguarda
Financial	
  Ins*tu*ons	
  Should	
  adopt	
  digital	
  currencies	
  in	
  5	
  years,	
  Says	
  IMD	
  MD.	
  
	
  
In	
  its	
  early	
  2016	
  staff	
  paper,	
  IMF	
  considers	
  distributed	
  ledgers	
  to	
  have	
  the	
  capability	
  to	
  
revolu8onize	
  the	
  financial	
  sector	
  through	
  cost	
  reduc8on	
  and	
  deeper	
  financial	
  inclusion	
  in	
  the	
  long	
  
term.	
  Chris8ne	
  Lagarde	
  cited	
  its	
  support	
  for	
  the	
  financial	
  applica8ons	
  of	
  Blockchain	
  technology	
  and	
  
crypto	
  currencies	
  .	
  
“Crypto	
  currencies	
  Should	
  Not	
  Be	
  Ignored	
  by	
  Governments”	
  
Chris*ne	
  Lagarde	
  
New Investment models VC, ICOs, Crowdfunding
ICO	
  money	
  passed	
  VC	
  investments	
  in	
  2017	
  and	
  the	
  energy	
  
industry	
  world	
  will	
  not	
  be	
  different	
  
@dinisguarda
ICOs DNA
“The	
  killer	
  app	
  for	
  the	
  blockchain	
  is	
  not	
  tokens,	
  but	
  it	
  is	
  how	
  to	
  
design	
  private	
  economies.	
  Tokens	
  are	
  just	
  enablers	
  to	
  that.”	
  	
  
William	
  	
  Mougayar	
  
	
  
“With	
  public	
  money	
  comes	
  greater	
  responsibility.	
  Doing	
  a	
  public	
  
crowdfunding	
  campaign	
  is	
  a	
  two-­‐way	
  street.	
  It’s	
  almost	
  like	
  being	
  a	
  
public	
  company	
  from	
  Day	
  One.	
  It’s	
  not	
  easy	
  being	
  in	
  the	
  public	
  eye.	
  
If	
  you	
  can’t	
  deliver	
  the	
  transparency,	
  don’t	
  take	
  that	
  path.	
  And	
  if	
  we	
  
don’t	
  self-­‐govern	
  to	
  higher	
  standards,	
  the	
  regulators	
  will	
  come	
  and	
  
put	
  a	
  damper	
  on	
  this	
  journey.”	
  William	
  	
  Mougayar	
  
William	
  Mougayar	
  
@dinisguarda
An	
  unregulated	
  means	
  by	
  which	
  funds	
  are	
  raised	
  for	
  a	
  new	
  cryptocurrency	
  
venture.	
  An	
  Ini8al	
  Coin	
  Offering	
  (ICO)	
  is	
  used	
  by	
  startups	
  to	
  bypass	
  the	
  rigorous	
  
and	
  regulated	
  capital-­‐raising	
  process	
  required	
  by	
  venture	
  capitalists	
  or	
  banks.	
  In	
  
an	
  ICO	
  campaign,	
  a	
  percentage	
  of	
  the	
  cryptocurrency	
  is	
  sold	
  to	
  early	
  backers	
  of	
  
the	
  project	
  in	
  exchange	
  for	
  legal	
  tender	
  or	
  other	
  cryptocurrencies,	
  but	
  usually	
  for	
  
Bitcoin.	
  
	
  
Ini8al	
  Coin	
  Offering	
  (ICO)	
  Defini8on	
  |	
  Investopedia	
  hWp://
www.investopedia.com/terms/i/ini8al-­‐coin-­‐offering-­‐ico.asp#ixzz4pprQMdpR	
  	
  
	
  
ICOs and regulation
@dinisguarda
ICOs business model and what road map(s)?
Powered	
  by	
  360	
  AI	
  distributed	
  ledger	
  and	
  smart	
  contract	
  tech!	
  
Plus	
  a	
  right	
  regulatory	
  frame	
  and	
  solid	
  business	
  model	
  
How to build an ICOs – Context Energy industry
@dinisguarda
AI = Humans, Creators, Shareholders - Systems
Energy	
  –	
  oil	
  and	
  gas	
  fundamental	
  cri8cal	
  founda8on	
  
@dinisguarda
A	
  second	
  wave	
  of	
  business	
  and	
  digital	
  technologies	
  looks	
  set	
  to	
  reshape	
  it,	
  propelled	
  by	
  a	
  
series	
  of	
  macroeconomic,	
  industry	
  and	
  technology	
  trends:	
  
–	
  Disrup8on	
  in	
  supply,	
  demand	
  and	
  commodity	
  prices.	
  The	
  industry	
  is	
  witnessing	
  one	
  of	
  its	
  
worst	
  downturns,	
  driven	
  by	
  a	
  supply-­‐side	
  disrup8on.	
  
	
  
–	
  Rapid	
  advances	
  in	
  technology.	
  The	
  growing	
  sophis8ca8on	
  of	
  plaIorms,	
  as	
  well	
  as	
  mobility,	
  
surveillance,	
  connec8vity	
  and	
  storage	
  technologies,	
  coupled	
  with	
  the	
  ability	
  to	
  process	
  and	
  
analyse	
  data	
  rapidly,	
  enhance	
  agility	
  and	
  support	
  real-­‐8me	
  decision	
  making	
  and	
  execu8on.	
  
–	
  Changing	
  consumer	
  needs	
  and	
  expecta8ons.	
  
Across	
  industries,	
  consumers	
  expect	
  increased	
  engagement,	
  personaliza8on	
  and	
  speed.	
  
They	
  are	
  also	
  paying	
  more	
  aWen8on	
  to	
  environmental	
  issues,	
  which	
  influences	
  their	
  energy	
  
choices;	
  seeking	
  transparency	
  from	
  companies	
  in	
  different	
  areas	
  (e.g.	
  emissions	
  or	
  
hydrocarbon	
  sources);	
  and	
  growing	
  in	
  technical	
  sophis8ca8on	
  by	
  being	
  connected	
  to	
  
mul8ple	
  technology	
  and	
  digital	
  plaIorms.	
  
Source	
  World	
  Economic	
  Forum	
  hWp://reports.weforum.org/digital-­‐transforma8on/wp-­‐content/blogs.dir/94/mp/files/pages/files/d8-­‐oil-­‐
and-­‐gas-­‐industry-­‐white-­‐paper.pdf	
  
“Blockchain	
  technology	
  and	
  smart	
  contrac8ng	
  will	
  not	
  only	
  disrupt	
  the	
  financial	
  sector,	
  but	
  will	
  also	
  automate	
  
transac8ons	
  and	
  deliver	
  more	
  transparency	
  in	
  the	
  Oil	
  and	
  Gas	
  global	
  value	
  chain.	
  As	
  these	
  innova8ons	
  allow	
  for	
  
direct	
  transac8ons	
  between	
  par8es	
  in	
  the	
  value	
  chain,	
  they	
  will	
  be	
  an	
  enabler	
  to	
  lower	
  the	
  costs	
  for	
  all	
  par8es."	
  
Eelco	
  Hoekstra,	
  Chairman	
  of	
  the	
  Execu8ve	
  Board	
  and	
  Chief	
  Execu8ve	
  Officer,	
  Royal	
  Vopak	
  
@dinisguarda
Map	
  the	
  business	
  landscape,	
  sector,	
  create	
  blockchain	
  Data	
  
driven	
  AI	
  digital	
  iden8ty	
  B2B2C	
  plaIorm	
  offering	
  auditability	
  
searchable	
  directory	
  profiling	
  and	
  connec8ng	
  internal	
  teams,	
  
organisa8ons	
  resources	
  &	
  opportuni8es	
  
Provide	
  a	
  clear	
  KPIs	
  with	
  digital	
  message	
  /	
  smart	
  contracts	
  and	
  
trust	
  IP	
  for	
  organisa8on	
  and	
  a	
  clear	
  internal	
  hub	
  of	
  solu8ons	
  
for	
  industry	
  using	
  research,	
  data,	
  analy8cs,	
  social	
  feedback	
  &	
  
simple	
  tools	
  for	
  visual	
  analysis	
  
Target	
  your	
  solu8ons	
  using	
  distributed	
  ledger	
  PAAS	
  for	
  oil	
  and	
  
gas	
  audiences,	
  communi8es	
  and	
  build	
  a	
  P2P	
  B2B	
  community	
  
with	
  provenance,	
  task	
  automa8on	
  and	
  collabora8on	
  to	
  
improve	
  and	
  corroborate	
  efforts	
  in	
  ROI	
  and	
  ROA	
  
Key elements for new blockchain digital PAAS
@dinisguarda
1.  What does a company aims to achieve and
how to do it with blockchain, what message, content, digital and social
media?
2. What is the main business focus? Goals variation between ROI -
Return on investment - and ROA Return on Attention. The blurring of
digital and physic on energy industry?
3. How much of this strategy has to be done with tech, Sales versus
other business / marketing / social media impact / community building
areas?
4. How much a company wants to engage its audience B2B2C in the
platform, with concrete solutions, smart contracts? define Percentage?
5. What audience(s) to prioritise – is the company able to create and
maintain a community of clients “investors in a token” PAAS?
Considerations synthesis - Top 10!
@dinisguarda
6. What are the goals with the tech and platform,
social media / PR: outreach solutions? How to leverage clean
energy, carbon footprint and other green revolutions?
7. How much and how do you want to create, build and maintain a
platform and a B2B2C community?
8. What are the exact resources to make available – business logic,
segments long tail of industry, right tech to offer, message, internal /
external / partners, resource?
9. What budget required for digital transformation in the energy and
scale of adoption? (this needs to be very clear – engineers, software,
sales, PR…? what money amounts for this? based in goals). What time
frame?
10. What is the ultimate problem the industry want to solve? Articulate
this simple and efficiently with an increasing climate change geopolitic
divided world.
Considerations synthesis - Top 10!
@dinisguarda
Digital proof of identity – smart contract Identify Distributed database transparent and scalable
Provenance Supply chain Capacity to identify and organise quality data and sources
AI - Deep learning
Use AI to create trust, process, automate and accelerate
process
Digital trust - credibility
Can access right trust information and profiles
Distributed database
Technological capacity to scale and manage different
databases and index
Brand, content, social influence, SEO Augment organisations brand outreach and visibility, search
Big data analytics - APIs
Can improve data and performance while having access to
general analytics
Holistic overview of digital transformation / blockchain tech
@dinisguarda
it	
  is	
  difficult	
  to	
  imagine	
  the	
  
world	
  in	
  5/10	
  	
  years,	
  (and	
  
the	
  energy	
  and	
  oil	
  and	
  gas	
  
energy)	
  and	
  although	
  the	
  
previous	
  industrial	
  eras	
  
were	
  impacIul,	
  disrup8ve	
  it	
  
will	
  not	
  compare	
  to	
  what	
  
lies	
  ahead.	
  	
  
	
  
The	
  danger	
  of	
  vastly	
  under-­‐
es8ma8ng	
  the	
  sheer	
  
velocity	
  of	
  change	
  is	
  real.	
  
For	
  example,	
  in	
  just	
  three	
  
months,	
  the	
  projec8on	
  for	
  
the	
  number	
  of	
  autonomous	
  
vehicles	
  sold	
  in	
  2035	
  went	
  
from	
  100	
  million	
  to	
  1.5	
  
billion.	
  
Scenarios – Digital Evolution – Singularity Tech
@dinisguarda
1.  Code is changing the world, aka Software is eating the world: code - digital
identity are the commodity! The physical and digital are blurring this will
change all the oil and gas very offline industry as a whole. This is
happening for the Oil and Gas just slower.
2.  Value has shifted to asset-light evolving platforms as a service driven by
data pattern powered blockchain, IOT, AI tech! IOT is critical for the energy
industry and associated with blockchain can disrupt and innovate the entire
industry.
3.  Vertical is the new horizontal – digital identity blockchain, IOT data identity
based products, services and profiles;
4.  Business is about data ecosystems, decentralised, distributed databases &
alliances.
5.  Business models need to focus shift from meaningful internal offline
evangelisation to external P2P interactions and PAAS!
6.  Key to go from Rule-based to P2P Pattern Recognition finding
solutions for an increasingly PAAS P2P distributed communities and
digital world! The energy industry will need this more than ever!
Summary 6 Notes
@dinisguarda
The	
  Oil	
  and	
  Gas	
  industry	
  has	
  been	
  slowly	
  to	
  adopt	
  digital	
  transforma8on	
  but	
  as	
  
the	
  global	
  economy	
  transforms	
  itself	
  has	
  to	
  move	
  faster.	
  Blockchain,	
  with	
  IOT	
  
and	
  AI	
  can	
  solve	
  a	
  lot	
  of	
  issues	
  this	
  industry	
  presently	
  have.	
  
	
  
Digital	
  transforma8on,	
  digital	
  strategy	
  isn’t	
  only	
  about	
  tools	
  and	
  technology	
  but	
  
finding	
  solu8ons	
  to	
  global	
  problems	
  fast	
  and	
  furiously	
  and	
  in	
  a	
  scalable	
  way.	
  	
  
	
  
Elon	
  Musk	
  has	
  proved	
  that	
  it	
  is	
  possible	
  to	
  disrupt	
  the	
  most	
  centralised	
  of	
  the	
  
industries	
  with	
  innova8on	
  and	
  advanced	
  digital	
  models.	
  
	
  
The	
  Oil	
  and	
  Gas	
  -­‐	
  Energy	
  industries	
  are	
  the	
  ones	
  that	
  will	
  be	
  more	
  disrupted	
  by	
  
the	
  new	
  wave	
  of	
  digital	
  transforma*ons	
  and	
  special	
  blockchain,	
  IOT	
  AI.	
  
	
  
This	
  is	
  a	
  big	
  opportunity	
  to	
  build	
  a	
  leading	
  oil	
  and	
  gas	
  powered	
  by	
  blockchain	
  
PAAS	
  offering	
  specific	
  scalable	
  smart	
  contracts	
  and	
  distributed	
  ledgers	
  
solu*ons	
  for	
  the	
  industry	
  and	
  its	
  players	
  that	
  can	
  scale	
  and	
  create	
  economy	
  of	
  
scale	
  and	
  improve	
  sustainability	
  and	
  other	
  360	
  areas.	
  
Conclusion
@dinisguarda
thank you
Dinis Guarda – Author, Blockchain, Digital, Crypto ICO Evangelist
Founder CEO: Ztudium, IntelligentHQ, tradersdna, HedgeThink, Blockchainage
info@ztudium.com
BLOCKCHAINAGE

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Blockchain, AI, IOT, Crypto Challenges and opportunities for the Energy Oil and Gas Industry

  • 1. @dinisguarda Blockchain, AI, IOT and Crypto: Challenges and opportunities for the Energy Oil and gas Industry! Blockchain Digital Transformation, AI, IOT, ICOs in a distributed Emerging Crypto Economy. By Dinis Guarda – Author, Blockchain, Digital, Crypto ICO Evangelist Founder CEO: Ztudium, IntelligentHQ, tradersdna, HedgeThink, Blockchainage
  • 2. How and why distributed ledger solutions can and are disrupting/ innovating the whole Oil / gas / energy industries? @dinisguarda
  • 3. What economic and technological models?   The  world  economy  and  technology  landscape  is  shi4ing  between  these  3  models,  and   going  in  the  direc8on  of  decentralised  distributed  models  made  possible  with   founda8onal  P2P  technology  and  distributed  ledger  tech  known  as  blockchain.     Energy  will  be  a  cri8cal  area  /  industry  that  will  cross  over     the  full  cycle  of  new  economic  models.   @dinisguarda
  • 4.     As  the  Internet  becomes  360  and  we  are  going     through  the  incep8on  of  a  global  Internet  of  Everything  there  is  a   need  for  a  Trust  Protocol:  A  Ledger  of  Everything.       Blockchain  tech  is  the  open,  distributed,  global  plaIorm  that   fundamentally  changes  what  we  can  digitally,  how  we  do  it,  and  who   can  par8cipate.       A  world  wide  ledger  smart  contract  based  tech  powered  by  AI   system  of  plaIorms  as  a  service  evolving  the  world  economy  for  full   digitalisa8on  driven  by  P2P.     The  Oil  and  Gas  –  Energy  industry  are  in  the  confluence  of  all  these   innova8on  and  on  the  verge  of  a  major  digital  blockchain  disrup8on.     @dinisguarda
  • 5. Digital transformation and blockchain are critical and only way for Oil and Gas / energy Industry! @dinisguarda
  • 6. Introduction - Context Task     automa*on   Digital     Trust   distributed     database   Provenance   Supply  chain   auditability   P2P   Blockchain,  AI,  IOT   founda8onal  tech   digital  transforma8on     Energy  -­‐  oil  and  gas     Encrypted     cyber  security     Velocity     blurred  lines  between     physical  and  digital   @dinisguarda
  • 7. Digital transformation and industrial revolution 4.0 Founda*onal  tech:  Blockchain,  AI  IOT   Industrial  Revolu*on  4.0   Energy  –  Oil  and  Gas   Sustainability  –  green   economics  –  carbon   footprint   Climate  exchange   @dinisguarda
  • 8. Oil  and  Gas  Context  –  Needs:     1. Global  oil  and  gas  –  energy  industry  ecosystems  demand   new  digital  business  models  -­‐  license  solu8ons.     2. As  the  Physical  and  digital  blur  the  industry  needs  full   digitalisa8on  and  auditability.   3. There  is  a  need  for  leading  global  distributed  plaIorm(s)   and  databases  driven  by  360  disrup8ve  innova8ve  digital   tech  /  blockchain  /  AI  /  IOT  founda8onal  technologies!   Illustra8on  and  data   source:  Accenture   @dinisguarda
  • 9. Oil  and  Gas  Industry  Context  –  Digital  Strategy  Needs:     @dinisguarda
  • 10. The  8me  is  ripe  and  cri8cal  for  digital  disrup8on  in  the  oil  and  gas  industry.     To  survive,  oil  and  gas  and  any  global  industry  or  companies  must  be  bold   and  recognize  that  digital  presents  an  opportunity  to  disrupt  the  industry,   not  only  by  driving  the  next  wave  of  cost  efficiency,  but  also  by  securing   opera8onal  agility  to  beWer  manage  vola8lity  and  posi8on  for  growth.   Source:  hWps://www.accenture.com/gb-­‐en/insight-­‐digital-­‐oil-­‐and-­‐gas   Critical time for the oil and gas industry @dinisguarda
  • 11. The  leading  oil  and  gas  companies  have  to  successfully  execute  digital  in  the   following  various  ways:     1.  Create  new  business  models  and  enhance  channels  to  market  to  engage   customers  and  drive  revenue:  Use  new  business  models  to  open  up  new   revenue  streams  and  beWer  understand  changing  customer  behaviors  to   enhance  the  channel  to  market.     2.  Improve  opera8ons  to  increase  agility  and  beWer  manage  vola8lity:  Use  the   Internet  of  Things  to  drive  automa8on  and  improve  upstream  and  downstream   core  opera8onal  efficiencies.     3.  Enhance  the  back  office  to  realize  produc8vity  gains:  Take  advantage  of  new   collabora8on  technologies  and  ar8ficial  intelligence  to  improve  produc8vity   and  safety  across  the  enterprise.   Source:  hWps://www.accenture.com/gb-­‐en/insight-­‐digital-­‐oil-­‐and-­‐gas   Considerations for the oil and gas industry @dinisguarda
  • 12. Oil  and  gas  leaders  need  to  ask  themselves  five  key  ques8ons  to  drive  digital  transforma8on   in  their  businesses:   1.  What  is  the  level  of  ambi*on  for  digital  from  the  team  and  organisa*on?   2.  What  is  the  intent  and  remit  of  digital  and  the  right  aim  to  put  in  prac*ce?   3.  How  is  digital  governed  across  the  organiza*on?   4.  What  changes  are  required  to  deliver  digital?   5.  What  untapped  value  resides  in  the  organiza*on’s  data,  founda*onal   technologies  such  as  IOT  and  blockchain  capacity?   Questions for the oil and gas industry Illustra8on  and  data   source:  Accenture   @dinisguarda
  • 13. The  increasing  digital  landscape  will  reach  the  energy  industry:     Websites,  apps,  IOT  sensors,  AR,  VR,  wearable’s;     There  are  over  1  billion  websites  in  the  world;     There  are  an  es8mated  50  billion  IoT  Sensors  out  there  around  2020;   More  than  200  billion  plaIorms    “Things”  on  the  Internet  of  Everything's   by  2030.  IOT  is  par8cular  key  for  the  Energy  industry   Context – Digital disruptive tech increasing bigger waves @dinisguarda
  • 14. Industry Mega trends Source  Leading  prac8ce     Link  hWp://www.leadingprac8ce.com/industry-­‐standards/energy/oil-­‐gas/   +  Green  energy,   Carbon  footprint   Innova8on  and  clean  models   @dinisguarda
  • 15. The global present tech landscape Energy  industry  digitalisa8on  blockchain  process   Clean  green  energy  solu8ons  and  needs   @dinisguarda
  • 16. IOT      AI   The global present social economic tech landscape Energy  –  oil  and  gas   @dinisguarda
  • 17. Digital transformation in oil and gas with Blockchain / IOT @dinisguarda
  • 18. Blockchain foundational technology in oil and gas Processing  transac8ons  in  automated,  real-­‐8me  fashion  based  on  parameters  agreed  to  by  peers  opera8ng  one  or   more  nodes  in  an  energy  blockchain  could  unlock  massive  savings  by  elimina8ng  the  8me  and  money  being  spent  to   produce,  transport,  trade,  process,  reconcile  and  store  transac8ons  within  organiza8ons,  between  organiza8ons  as   counterpar8es  to  a  transac8on  or  by  channeling  them  through  centralized  exchanges  and  clearinghouses.   BTL  Group  published  its  first  white  paper  online     @dinisguarda
  • 19. Blockchain foundational technology in oil and gas “Blockchain’s  immutable  record  and  consensus  mechanism  work  to  avert  this  type  of  threat.   If  vigilance  fails  when  a  compromised  invoice  arrives,  and  a  transac8on  is  ini8ated,  it  would   be  flagged  as  invalid  as  soon  as  it  was  broadcast  to  the  network”   hWp://microgridmedia.com/mul8ple-­‐billion-­‐dollar-­‐rewards-­‐blockchain-­‐energy-­‐networks-­‐can-­‐live-­‐hype/     BTL  Group  published  its  first  white  paper  online     @dinisguarda
  • 20. Blockchain foundational technology in oil and gas Source  EY   @dinisguarda
  • 21. Context – Trends and scenarios Graphic Frank Diana @dinisguarda
  • 22. Energy  –  oil  and  gas   @dinisguarda
  • 23. So  digital  strategy  /  digital  transforma8on  evolving  with   distributed  ledger  is  not  be  a  ques8on  but  is  becoming  the  norm!       The  focus  is  how  new  evolving  business  Digital  models  powered   by  blockchain,  AI  and  IoT  will  be  not  only  transforma8ve  but  also   master  tools  and  create  new  PlaIorm  as  a  Service  solu8ons  for   Oil  and  gas  at  large  industry,  organisa8ons,  data  and  people.     Digital Matters and needs New Platforms @dinisguarda
  • 24. Blockchain is a massive digital excel database of all things digital identity that can leverage the physical to digital needs of the oil and gas energy Images  Source:  hWps://www.accenture.com/gb-­‐en/insight-­‐digital-­‐oil-­‐and-­‐gas   @dinisguarda
  • 25. Blockchain new norm - ecosystem Blockchain   P2P  founda*onal  tech  based  in  Smart  contracts,    plaXorm(s),  distributed  database(s)   Oil  and  gas  -­‐  energy   @dinisguarda
  • 26. Context – Oil and Gas Blockchain advantages @dinisguarda Source  McKinsey  &  Company  and  Intelligenthq     hWps://www.intelligenthq.com/innova8on-­‐management/how-­‐to-­‐deploy-­‐a-­‐blockchain-­‐project/  
  • 27. Blockchain anticipated benefits @dinisguarda Source  The  benefits  and  use  cases  for  blockchain  technology  in  banking     hWp://www.consultancy.uk/news/12801/the-­‐benefits-­‐and-­‐use-­‐cases-­‐for-­‐blockchain-­‐technology-­‐in-­‐banking  
  • 28. Blockchain Ondiflo case study in perspective @dinisguarda
  • 29. ODMC coin to invest in oil and gas one case study Links  hWps://odmcoin.com/   hWps://odmcoin.com/welcome/news/4   @dinisguarda
  • 30. oil and gas one blockchain case studies @dinisguarda
  • 31. blockchain and the emergence of a new crypto economy @dinisguarda Financial  Ins*tu*ons  Should  adopt  digital  currencies  in  5  years,  Says  IMD  MD.     In  its  early  2016  staff  paper,  IMF  considers  distributed  ledgers  to  have  the  capability  to   revolu8onize  the  financial  sector  through  cost  reduc8on  and  deeper  financial  inclusion  in  the  long   term.  Chris8ne  Lagarde  cited  its  support  for  the  financial  applica8ons  of  Blockchain  technology  and   crypto  currencies  .   “Crypto  currencies  Should  Not  Be  Ignored  by  Governments”   Chris*ne  Lagarde  
  • 32. New Investment models VC, ICOs, Crowdfunding ICO  money  passed  VC  investments  in  2017  and  the  energy   industry  world  will  not  be  different   @dinisguarda
  • 33. ICOs DNA “The  killer  app  for  the  blockchain  is  not  tokens,  but  it  is  how  to   design  private  economies.  Tokens  are  just  enablers  to  that.”     William    Mougayar     “With  public  money  comes  greater  responsibility.  Doing  a  public   crowdfunding  campaign  is  a  two-­‐way  street.  It’s  almost  like  being  a   public  company  from  Day  One.  It’s  not  easy  being  in  the  public  eye.   If  you  can’t  deliver  the  transparency,  don’t  take  that  path.  And  if  we   don’t  self-­‐govern  to  higher  standards,  the  regulators  will  come  and   put  a  damper  on  this  journey.”  William    Mougayar   William  Mougayar   @dinisguarda
  • 34. An  unregulated  means  by  which  funds  are  raised  for  a  new  cryptocurrency   venture.  An  Ini8al  Coin  Offering  (ICO)  is  used  by  startups  to  bypass  the  rigorous   and  regulated  capital-­‐raising  process  required  by  venture  capitalists  or  banks.  In   an  ICO  campaign,  a  percentage  of  the  cryptocurrency  is  sold  to  early  backers  of   the  project  in  exchange  for  legal  tender  or  other  cryptocurrencies,  but  usually  for   Bitcoin.     Ini8al  Coin  Offering  (ICO)  Defini8on  |  Investopedia  hWp:// www.investopedia.com/terms/i/ini8al-­‐coin-­‐offering-­‐ico.asp#ixzz4pprQMdpR       ICOs and regulation @dinisguarda
  • 35. ICOs business model and what road map(s)? Powered  by  360  AI  distributed  ledger  and  smart  contract  tech!   Plus  a  right  regulatory  frame  and  solid  business  model  
  • 36. How to build an ICOs – Context Energy industry @dinisguarda
  • 37. AI = Humans, Creators, Shareholders - Systems Energy  –  oil  and  gas  fundamental  cri8cal  founda8on   @dinisguarda
  • 38. A  second  wave  of  business  and  digital  technologies  looks  set  to  reshape  it,  propelled  by  a   series  of  macroeconomic,  industry  and  technology  trends:   –  Disrup8on  in  supply,  demand  and  commodity  prices.  The  industry  is  witnessing  one  of  its   worst  downturns,  driven  by  a  supply-­‐side  disrup8on.     –  Rapid  advances  in  technology.  The  growing  sophis8ca8on  of  plaIorms,  as  well  as  mobility,   surveillance,  connec8vity  and  storage  technologies,  coupled  with  the  ability  to  process  and   analyse  data  rapidly,  enhance  agility  and  support  real-­‐8me  decision  making  and  execu8on.   –  Changing  consumer  needs  and  expecta8ons.   Across  industries,  consumers  expect  increased  engagement,  personaliza8on  and  speed.   They  are  also  paying  more  aWen8on  to  environmental  issues,  which  influences  their  energy   choices;  seeking  transparency  from  companies  in  different  areas  (e.g.  emissions  or   hydrocarbon  sources);  and  growing  in  technical  sophis8ca8on  by  being  connected  to   mul8ple  technology  and  digital  plaIorms.   Source  World  Economic  Forum  hWp://reports.weforum.org/digital-­‐transforma8on/wp-­‐content/blogs.dir/94/mp/files/pages/files/d8-­‐oil-­‐ and-­‐gas-­‐industry-­‐white-­‐paper.pdf   “Blockchain  technology  and  smart  contrac8ng  will  not  only  disrupt  the  financial  sector,  but  will  also  automate   transac8ons  and  deliver  more  transparency  in  the  Oil  and  Gas  global  value  chain.  As  these  innova8ons  allow  for   direct  transac8ons  between  par8es  in  the  value  chain,  they  will  be  an  enabler  to  lower  the  costs  for  all  par8es."   Eelco  Hoekstra,  Chairman  of  the  Execu8ve  Board  and  Chief  Execu8ve  Officer,  Royal  Vopak   @dinisguarda
  • 39. Map  the  business  landscape,  sector,  create  blockchain  Data   driven  AI  digital  iden8ty  B2B2C  plaIorm  offering  auditability   searchable  directory  profiling  and  connec8ng  internal  teams,   organisa8ons  resources  &  opportuni8es   Provide  a  clear  KPIs  with  digital  message  /  smart  contracts  and   trust  IP  for  organisa8on  and  a  clear  internal  hub  of  solu8ons   for  industry  using  research,  data,  analy8cs,  social  feedback  &   simple  tools  for  visual  analysis   Target  your  solu8ons  using  distributed  ledger  PAAS  for  oil  and   gas  audiences,  communi8es  and  build  a  P2P  B2B  community   with  provenance,  task  automa8on  and  collabora8on  to   improve  and  corroborate  efforts  in  ROI  and  ROA   Key elements for new blockchain digital PAAS @dinisguarda
  • 40. 1.  What does a company aims to achieve and how to do it with blockchain, what message, content, digital and social media? 2. What is the main business focus? Goals variation between ROI - Return on investment - and ROA Return on Attention. The blurring of digital and physic on energy industry? 3. How much of this strategy has to be done with tech, Sales versus other business / marketing / social media impact / community building areas? 4. How much a company wants to engage its audience B2B2C in the platform, with concrete solutions, smart contracts? define Percentage? 5. What audience(s) to prioritise – is the company able to create and maintain a community of clients “investors in a token” PAAS? Considerations synthesis - Top 10! @dinisguarda
  • 41. 6. What are the goals with the tech and platform, social media / PR: outreach solutions? How to leverage clean energy, carbon footprint and other green revolutions? 7. How much and how do you want to create, build and maintain a platform and a B2B2C community? 8. What are the exact resources to make available – business logic, segments long tail of industry, right tech to offer, message, internal / external / partners, resource? 9. What budget required for digital transformation in the energy and scale of adoption? (this needs to be very clear – engineers, software, sales, PR…? what money amounts for this? based in goals). What time frame? 10. What is the ultimate problem the industry want to solve? Articulate this simple and efficiently with an increasing climate change geopolitic divided world. Considerations synthesis - Top 10! @dinisguarda
  • 42. Digital proof of identity – smart contract Identify Distributed database transparent and scalable Provenance Supply chain Capacity to identify and organise quality data and sources AI - Deep learning Use AI to create trust, process, automate and accelerate process Digital trust - credibility Can access right trust information and profiles Distributed database Technological capacity to scale and manage different databases and index Brand, content, social influence, SEO Augment organisations brand outreach and visibility, search Big data analytics - APIs Can improve data and performance while having access to general analytics Holistic overview of digital transformation / blockchain tech @dinisguarda
  • 43. it  is  difficult  to  imagine  the   world  in  5/10    years,  (and   the  energy  and  oil  and  gas   energy)  and  although  the   previous  industrial  eras   were  impacIul,  disrup8ve  it   will  not  compare  to  what   lies  ahead.       The  danger  of  vastly  under-­‐ es8ma8ng  the  sheer   velocity  of  change  is  real.   For  example,  in  just  three   months,  the  projec8on  for   the  number  of  autonomous   vehicles  sold  in  2035  went   from  100  million  to  1.5   billion.   Scenarios – Digital Evolution – Singularity Tech @dinisguarda
  • 44. 1.  Code is changing the world, aka Software is eating the world: code - digital identity are the commodity! The physical and digital are blurring this will change all the oil and gas very offline industry as a whole. This is happening for the Oil and Gas just slower. 2.  Value has shifted to asset-light evolving platforms as a service driven by data pattern powered blockchain, IOT, AI tech! IOT is critical for the energy industry and associated with blockchain can disrupt and innovate the entire industry. 3.  Vertical is the new horizontal – digital identity blockchain, IOT data identity based products, services and profiles; 4.  Business is about data ecosystems, decentralised, distributed databases & alliances. 5.  Business models need to focus shift from meaningful internal offline evangelisation to external P2P interactions and PAAS! 6.  Key to go from Rule-based to P2P Pattern Recognition finding solutions for an increasingly PAAS P2P distributed communities and digital world! The energy industry will need this more than ever! Summary 6 Notes @dinisguarda
  • 45. The  Oil  and  Gas  industry  has  been  slowly  to  adopt  digital  transforma8on  but  as   the  global  economy  transforms  itself  has  to  move  faster.  Blockchain,  with  IOT   and  AI  can  solve  a  lot  of  issues  this  industry  presently  have.     Digital  transforma8on,  digital  strategy  isn’t  only  about  tools  and  technology  but   finding  solu8ons  to  global  problems  fast  and  furiously  and  in  a  scalable  way.       Elon  Musk  has  proved  that  it  is  possible  to  disrupt  the  most  centralised  of  the   industries  with  innova8on  and  advanced  digital  models.     The  Oil  and  Gas  -­‐  Energy  industries  are  the  ones  that  will  be  more  disrupted  by   the  new  wave  of  digital  transforma*ons  and  special  blockchain,  IOT  AI.     This  is  a  big  opportunity  to  build  a  leading  oil  and  gas  powered  by  blockchain   PAAS  offering  specific  scalable  smart  contracts  and  distributed  ledgers   solu*ons  for  the  industry  and  its  players  that  can  scale  and  create  economy  of   scale  and  improve  sustainability  and  other  360  areas.   Conclusion @dinisguarda
  • 46. thank you Dinis Guarda – Author, Blockchain, Digital, Crypto ICO Evangelist Founder CEO: Ztudium, IntelligentHQ, tradersdna, HedgeThink, Blockchainage info@ztudium.com BLOCKCHAINAGE