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Dr. Dinh Le Dat
Co-founder & CEO
dat@ants.vn | +84 91 2323 911
DATA-DRIVEN:
"Làm động"
thị trường
BẤT ĐỘNG SẢN
Định Hướng Dữ Liệu
Nâng Tầm Marketing
HCMC, 10/2015
2015
Data-Driven: "Làm động" thị trường BẤT ĐỘNG SẢN (Real Estate Vietnam) 2015
Source: ANTS, Gartner Dec 2014
Key Issues:
• Multichannel Brand Strategies
• Multichannel Marketing
Strategies
• Creating Effective Customer
Experiences
• Multichannel Marketing
Critical Capabilities
• Content Marketing
Source: ANTS, Google 2015
Marketing
Platform
• Multi Websites & Mobile Sites
• Multi Products
• Multi Campaigns
• High Bidding Price on Google &
Facebook?
• Performance tracking?
• Optimization?
• CRM?
• ROI?
MULTI-CHANNEL
MARKETING
CUSTOMER NETWORK WITH ONE
CUSTOMER EXPERIENCE
Web. Mobile. Social. Email.
Source: ANTS
Online
Offline
CRM
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
Source: ANTS, CJG, Maximumresites 2015
ANTS | FPT Corporation / FPT Technology Innovation
Hotline: +84 90 376-9672 / Office: +84 8 7301-9199 / support@ants.vn
AntHill, 24.D6 Villa, Saigon Pearl Villas, 92 Nguyen Huu Canh Str.,
Ward 22, Binh Thanh Distr., HCMC, Vietnam
http://ants.vn | http://fpt.com.vn / http://tech.fpt.com.vn
THANKS FOR
WATCHING

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Data-Driven: "Làm động" thị trường BẤT ĐỘNG SẢN (Real Estate Vietnam) 2015

  • 1. Dr. Dinh Le Dat Co-founder & CEO dat@ants.vn | +84 91 2323 911 DATA-DRIVEN: "Làm động" thị trường BẤT ĐỘNG SẢN Định Hướng Dữ Liệu Nâng Tầm Marketing HCMC, 10/2015 2015
  • 3. Source: ANTS, Gartner Dec 2014 Key Issues: • Multichannel Brand Strategies • Multichannel Marketing Strategies • Creating Effective Customer Experiences • Multichannel Marketing Critical Capabilities • Content Marketing
  • 4. Source: ANTS, Google 2015 Marketing Platform
  • 5. • Multi Websites & Mobile Sites • Multi Products • Multi Campaigns • High Bidding Price on Google & Facebook? • Performance tracking? • Optimization? • CRM? • ROI? MULTI-CHANNEL MARKETING CUSTOMER NETWORK WITH ONE CUSTOMER EXPERIENCE Web. Mobile. Social. Email.
  • 8. Source: ANTS, CJG, Maximumresites 2015
  • 9. Source: ANTS, CJG, Maximumresites 2015
  • 10. Source: ANTS, CJG, Maximumresites 2015
  • 11. Source: ANTS, CJG, Maximumresites 2015
  • 12. Source: ANTS, CJG, Maximumresites 2015
  • 13. Source: ANTS, CJG, Maximumresites 2015
  • 14. Source: ANTS, CJG, Maximumresites 2015
  • 15. Source: ANTS, CJG, Maximumresites 2015
  • 16. ANTS | FPT Corporation / FPT Technology Innovation Hotline: +84 90 376-9672 / Office: +84 8 7301-9199 / support@ants.vn AntHill, 24.D6 Villa, Saigon Pearl Villas, 92 Nguyen Huu Canh Str., Ward 22, Binh Thanh Distr., HCMC, Vietnam http://ants.vn | http://fpt.com.vn / http://tech.fpt.com.vn THANKS FOR WATCHING