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Social Media for B2B


    Jessie Paul
    CEO, Paul Writer
    10 December, 2010




Friday 10 December 2010
Being Social =
    Marketing?


    ✤
        Reach

    ✤
        Influence

    ✤
        Advocacy

    ✤
        Trust

...
And then there were 3


                    Paid           Earned
                   Media           Media

              ...
Financial Capital =>
    Social Capital




Friday 10 December 2010
Building Social Capital




Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
Friday 10 December 2010
Building Social Capital




Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
Friday 10 December 2010
Slideshare


                              Scribd




                          Source: CMO.com & 97Floor

Friday 10 Decem...
CRISP model for social media




Friday 10 December 2010
CRISP model for social media


                                           1. Coherent                         2. Relevant
...
About Us
      ✤    Paul Writer is an advisory firm that helps define your marketing,     Paul Writer is founded by Jessie P...
Writer: n A person entrusted with managing a tea
  or coffee estate including the marketing and
  operational management. ...
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Social Media For B2B (Business to Business)

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Learn to leverage Social Media for B2B (Business to Business). Presentation by Jessie Paul (CEO, PaulWriter) at Digital Vidya’s Social Media for Business Bootcamp in Bangalore.

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Social Media For B2B (Business to Business)

  1. 1. Social Media for B2B Jessie Paul CEO, Paul Writer 10 December, 2010 Friday 10 December 2010
  2. 2. Being Social = Marketing? ✤ Reach ✤ Influence ✤ Advocacy ✤ Trust Photo Courtesy Edward Musiak, Flickr Friday 10 December 2010
  3. 3. And then there were 3 Paid Earned Media Media Owned Media Friday 10 December 2010
  4. 4. Financial Capital => Social Capital Friday 10 December 2010
  5. 5. Building Social Capital Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863 Friday 10 December 2010
  6. 6. Building Social Capital Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863 Friday 10 December 2010
  7. 7. Slideshare Scribd Source: CMO.com & 97Floor Friday 10 December 2010
  8. 8. CRISP model for social media Friday 10 December 2010
  9. 9. CRISP model for social media 1. Coherent 2. Relevant Unified communication Context- and media- platform sensitive communication 3. Interactive 4. Simple 5. Pervasive Brief encapsulation of Allows target audience to Present in all relevant message interact with the company media Friday 10 December 2010
  10. 10. About Us ✤ Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul, branding and communications strategy. considered an expert in brand ✤ We provide frameworks, processes, expert support, and creative internationalization and frugal insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No marketing plan. Money Marketing, Tata McGraw-Hill’s fastest selling professional book on ✤ Paul Writer brings expertise on marketing innovations across the marketing. spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner. As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at ✤ Services offered are Infosys, she has been recognized for her ✤ Marketing Strategy Design contribution towards putting the Indian ✤ Validation & Advisory Services IT industry on the global map. With over 15 years in services marketing, ✤ Our clients include: including a stint with Ogilvy & Mather, ✤ Ramco Systems Jessie has been named one of the most ✤ Aujas Networks influential business women in India. She ✤ Allied Digital Services Ltd. runs a popular blog on marketing and was India’s first CMO on Twitter. ✤ NIIT Technologies ✤ IDS Softwares ✤ SYSTIME Friday 10 December 2010
  11. 11. Writer: n A person entrusted with managing a tea or coffee estate including the marketing and operational management. A trusted advisor of the estate owner. Origin: Colonial English. Paul Writer: n A trusted advisor to brand owners. West African symbol or adinkra for “help me and let me help you” Thank You jessie@paulwriter.com Skype: jessie_paul twitter.com/jessie_paul 312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India The frameworks and concepts in this discussion are elaborated in No Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009. Please visit www.nomoneymarketing.org for more information All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission Photo Courtesy Powru, Flickr Friday 10 December 2010
  • tmholm

    Mar. 2, 2011

Learn to leverage Social Media for B2B (Business to Business). Presentation by Jessie Paul (CEO, PaulWriter) at Digital Vidya’s Social Media for Business Bootcamp in Bangalore.

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