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Digital Marketing Case Discussion - Alpenlibbe

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Digital Marketing Case Discussion - Alpenlibbe

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© Digital Vidya Digital Marketing Bootcamp Digital Marketing Case Discussion - Alpenliebe www.digitalvidya.com
© Digital Vidya Extraaa Innings T20 Junior! www.digitalvidya.com
© Digital Vidya Campaign Objectives •  Increase awareness about Creamfills/Alpenliebe •  Registrations for auditions •  Sampling of the confectionery •  The channel would like a more younger TG involved with the sport thus making it complete family viewing www.digitalvidya.com
© Digital Vidya Desired Results •  X number of walk-ins •  PR buzz around the event •  Content that can be used for on-air promos •  Content for Social Media Marketing www.digitalvidya.com
© Digital Vidya Digital Marketing Plan •  Generate Awareness •  Engage –  Facebook –  Mobile apps –  Online gaming sites –  Microsite with rich –  Youtube content –  Create a community www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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Digital Marketing Case Discussion - Alpenlibbe

  • 1. © Digital Vidya Digital Marketing Bootcamp Digital Marketing Case Discussion - Alpenliebe www.digitalvidya.com
  • 2. © Digital Vidya Extraaa Innings T20 Junior! www.digitalvidya.com
  • 3. © Digital Vidya Campaign Objectives •  Increase awareness about Creamfills/Alpenliebe •  Registrations for auditions •  Sampling of the confectionery •  The channel would like a more younger TG involved with the sport thus making it complete family viewing www.digitalvidya.com
  • 4. © Digital Vidya Desired Results •  X number of walk-ins •  PR buzz around the event •  Content that can be used for on-air promos •  Content for Social Media Marketing www.digitalvidya.com
  • 5. © Digital Vidya Digital Marketing Plan •  Generate Awareness •  Engage –  Facebook –  Mobile apps –  Online gaming sites –  Microsite with rich –  Youtube content –  Create a community www.digitalvidya.com
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