As worldwide trends emphasizing health and fitness continue, businesses and companies that deliver health-related content and services to consumers are poised to take advantage of a growing market.

1. Trends 2016 – The Health & Fitness Mobile App Boom
A friend of mine busted out her iPhone last weekend at Olive Garden and started
tip-tapping away in the middle of our salad and breadsticks. When I asked her
hat’s up she e plai ed ho she’s religiousl ee usi g MyFitnessPal for over
t o ears a d s ears she’s lost o er 4 l s. ith its robust calorie documentation
process.
The amount of trust I saw placed in that app and in many others like Fitbit is
causing the app market to change phenomenally.
Using a health and fitness mobile app is now shown to be preferred to actually
going to a physician by 66% of the US population. As part of this trend, health and
fitness mobile apps are tracked as being the top 3rd
most impactful mobile trend
in 2016.

2. So hat are people a tuall doi g ith these apps? Well…
So it looks like these apps are making millions of lives easier and better overall.
But this gro th did ’t o e out of o here. We a t to k o h this parti ular
section of the app market is booming so much in 2016.
Why so much growth?
With 8,000+ apps in the health and fitness category, the stiff
competition between these apps have forced the providers to
consistently improve their service.
The competition has gotten so rough that the average rating score on
app stores for the most popular health and fitness apps is excellent
across the board.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Tracking physical activity
Symptom tracking
Medication notifications
Tracking diet
44%
45%
46%
47%
WHAT USERS DO WITH THESE APPS
What users do with these apps

3. Thanks to an ARC study, we were able to dive deeper than this, and
really find out what it is about these mobile apps that get these great
reviews. Here’s hat the fou d-
1) Intuitive and simple user-interface
2) Elegant and smooth transition animations
3) Highly accurate information
4) Large databases for tracking purposes
5) A fun and uplifting user experience
But what does this trend mean?
Although physicians can obviously never truly be replaced, there are
mentions in multiple studies that foretell physicians being left behind
with this new wave of mobile apps and wearables . Sure, this is a bit
over sensationalized, but there is some truth to it. By this I mean,
physicians can use this massive growth to their advantage and get their
names out there.
Mobile app development can be done hand in hand with the physicians
the sel es hi h a i rease the app’s redi ilit hile also leadi g
to good branding opportunities.
What could be left behind, though, are the apps that refuse to innovate
and meet the demands of an explosively growing market. Right now,
mobile app development is surging in large pharma companies that

4. seek to educate users on drugs and foods they ingest, which offers all
kinds of opportunities to physicians to influence their future.
With this mobile app trend really becoming a part of our lives just now
i 6, it’s the perfe t ti e to i trodu e our o health a d fit ess
app.
If you’re onsidering uilding one for your rand, let’s talk.