Digital Now Australia

Sydney, NSW Australia

Digital Now Australia (DNA://09) was an event in Sydney on 23rd June, collectively put together by Google, Hill & Knowlton, G2, Group M and TNS to help marketers have an integrated, up-to-the-minute understanding of the digital landscape. The speaker list included; •Anthony Johnston Director G2 •Justin Baird Google Regional Agency Evangelist •Claudia Sagripati & Susan Zabeti Group M Director of Mobile Communications •Fergus Kibble Hill & Knowlton Director •Jonathan Sinton Research International Strategy Director The subjects covered included: •A Consumer Engagement Framework •Meeting the challenge of media platform fragmentation •Losing control of your brand,