Don't let AI rob your brand of its humanity. If early signs are any indication, the internet will soon be overrun with yawn-inducing marketing. Will your content turn heads or roll eyes? Join this keynote for real talk about the future of human-consumed content. Find out why humanity will be the differentiator moving forward, and how to keep your content authentic after the robots take over. Key Takeaways: 1. Identify the line between productivity gains and diminishing returns from AI 2. Discover simple ways to account for humanity in every content decision 3. See which brands are getting it right and how they're doing it

1. KEYNOTE
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Donna Mostrom
FOUNDER & COPYWRITER
DAMN SMART MARKETING, LLC
The robots are here…
and they’re boring

2. The robots are here...
and they’re boring
Why humanity matters
in the age of AI

3. Who is Donna Mostrom?

4. I asked ChatGPT
As the Founder and Copywriter of Damn Smart Marketing, LLC, Donna
Mostrom stands at the forefront of the marketing industry, particularly in the
realms of conversion-focused copywriting and content creation. Her expertise
lies in delivering the right message to the right audience, leading to impactful
results. Donna's approach combines her rich experience with her academic
background, including an MBA from Arizona State University, seamlessly
integrating theoretical knowledge with practical application.
Outside of work, Donna embraces life as a mother, wife, and business partner.
Living in Chandler, AZ, she balances her professional life with personal
passions including writing, hiking, traveling, and enjoying red wine. Her
multifaceted life not only enriches her professional creativity but also adds
depth to her engaging speaking engagements, making her a relatable and
dynamic figure in the marketing industry.

5. A few things sounded... off
As the Founder and Copywriter of Damn Smart Marketing, LLC, Donna
Mostrom stands at the forefront of the marketing industry, particularly in the
realms of conversion-focused copywriting and content creation. Her expertise
lies in delivering the right message to the right audience, leading to impactful
results. Donna's approach combines her rich experience with her academic
background, including an MBA from Arizona State University, seamlessly
integrating theoretical knowledge with practical application.
Outside of work, Donna embraces life as a mother, wife, and business partner.
Living in Chandler, AZ, she balances her professional life with personal
passions including writing, hiking, traveling, and enjoying red wine. Her
multifaceted life not only enriches her professional creativity but also adds
depth to her engaging speaking engagements, making her a relatable and
dynamic figure in the marketing industry.

6. Then, I asked Bard
I do not have enough information about that person
to help with your request.
I am a large language model, and I am able to
communicate and generate human-like text in
response to a wide range of prompts and questions,
but my knowledge about this person is limited.
Is there anything else I can do to help you with this
request?

7. Finally, I went to DALL-E

8. A few times

9. The million-dollar
question:
If AI doesn’t understand the
human side of Donna
Mostrom, how can it create
content for Donna Mostrom?

10. AI and content are in an
interesting place right
now...

12. 40%
“Generative AI can improve a highly
skilled worker’s performance by as
much as 40% compared with workers
who don’t use it.”
Source: MIT Sloan

13. Humanity
Productivity

14. I worry we’re going to get
this balance wrong
• Lost trust
• Audience disconnect
• So much noise

15. From Forbes
This time is reminiscent of the black-hat days of SEO.
The name of the game back then for many unscrupulous
digital marketers was to trick Google’s algorithms into
ranking websites by using such tactics as keyword-stuffing
and many more sleights of hand...
It was barely intelligible and often provided little substance
for the reader, yet it often succeeded in helping websites
rank (but usually lacked enough substance to convert).

16. Enter:
The human-conscious
content team

17. This team is defined by:
• A focus on connection and conversion
• Building humanity into every touch point
• Quality over quantity (always)

18. Ready to build a human-
conscious content team?

19. The #1 Question
“Will this help us connect with
our customers or will it push
them away?”

20. Ask this question throughout your
content process.
Brainstorming sessions
Content creation
Task assignment

21. Does your content pass the Turing
Test?
Does it sound human?
Does it feel human?
Does it resonate with your audience?

22. Deploy AI guilt-free
• Brainstorming
• Organizing
• Editing
• Research

23. “AI has proven to be most accurate
with evergreen, well-documented
topics that can easily be verified.”
Hubspot, 2023 AI Trends for Marketers

24. Content teams
that GET IT

29. Who is Donna Mostrom?

30. I asked my faves
Over the past 15+ years, Donna Mostrom has used
the power of words and authenticity to help her
clients connect with and convert their audiences.
Her agency, Damn Smart Marketing, provides
content and copywriting services for mid-sized and
enterprise-scale tech and finance businesses, as well
as nonprofits and startups.

31. Donna is a mother to two little boys who have
boundless energy, a caretaker to two feisty miniature
schnauzers, and a wife and business partner to
Stephen Mostrom.
Donna loves writing (obviously), hiking, traveling,
and red wine. Her family resides in blazing-hot
Chandler, Arizona.
P.S: Donna is on #TeamSentenceCase.
Continued...

32. Let’s Connect
(for real)
donna@damnsmartmarketing.co
damnsmartmarketing.co
linkedin.com/in/donnamostrom