In the contemporary landscape, where post-pandemic shifts have become the norm, organizations are increasingly investing in digital marketing strategies. Take the case of The Phoenix Symphony, which trail-blazed nonprofit and arts marketing by channeling its entire single-ticket and largest revenue stream marketing budget into digital platforms over three consecutive seasons. Todd Vigil, the Symphony's former Chief Marketing Officer, will share insights into their digital journey, leading to unprecedented ticket sales and million-dollar year-over-year increases. He will reveal how leveraging data analytics and embracing a culture of data-driven experimentation underpinned their success. This entertaining and candid presentation promises a path forward for any organization poised to deepen its digital marketing forays and transition from traditional media's diminishing returns.

1. The Road to 100%
Digital Marketing
MASTER
CLASS
Todd Vigil
FOUNDER & CEO
PATHFINDER SEARCH ADS
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest