We delve into the transformative power of user-generated content and micro-influencers. We explore how everyday people have become powerful brand advocates through their authentic and relatable content. Discover the potential of harnessing the creativity and influence of your customers to build trust and engagement. We also unveil the untapped potential of micro-influencers, who may have smaller followings but possess highly engaged and loyal audiences. Learn how to effectively collaborate with micro-influencers to amplify your brand's message and enhance your reach. We’ll be uncovering the immense value in embracing user-generated content and micro-influencers for your business. Key Takeaways: 1. User-generated content is a game-changer: Explore the potential of leveraging user-generated content to build trust and engagement with your audience. Discover how everyday people can become powerful brand advocates through their authentic and relatable content. 2. The influence of micro-influencers: Understand the value of micro-influencers, who may have smaller followings but possess highly engaged and loyal audiences. Learn how to effectively collaborate with them to amplify your brand's message and enhance your reach. 3. Embrace the power of authenticity: Gain insights on the importance of authenticity in today's digital landscape. Discover how user-generated content and micro-influencers can help your brand connect with your audience on a deeper level and establish lasting relationships based on trust and genuine experiences.

1. KEYNOTE
Marie Kennedy
CONSULTANT
KENNEDIC CONSULTING
The Power of User-Generated
Content (UGC) Creation and Its
Synergy with Influencer Marketing
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld

2. The Power of
User Generated
Content
&
Micro-Influencers

3. Let’s Talk About
ADDICTION

7. Addiction Becomes
PASSION

8. The Power of
User Generated
Content
&
Micro-Influencers

10. YOUTUBE
INFLUENCERS

11. User Generated Content is any form of content created
by unpaid contributors or users, such as photos, videos,
reviews, and social media posts.
What is ( UGC )
User Generated
Content ?

12. Examples of
UGC

13. Brands Who Know How To Use UGC:
#whitecupcontest
Fashion Nova
Consistent social UGC posts

14. 55% of people use
social media to learn
about new products
92% of people trust
word of mouth of
existing customers
Consumers place a high level of trust in user-generated content.
The Impact on Consumer Behavior
86% of millennials & 72% of
baby boomers consider UGC
a reliable brand quality
indicator.

15. Risks & Benefits
of UGC
@Keith_lee125
At its core, UGC reveals a raw and authentic version
of people’s opinion of a product, service, or brand.
Risks
• Unhappy customers
• Bad Reviews
• Infringement
Benefits
• Brand Loyalty
• Engagement
• Community
• Sales

16. wet n wild Beauty #BIGGERISBETTER

17. #BIGGERISBETTER with
Bella Poarch
Link to Video

18. Influencer Strategy
400 Micro Influencers
100 Influencers:
Performed Challenge
100 Influencers:
In-Store/Reviews
100 Influencers:
Product Unboxing
100 Influencers:
Makeup Tutorials

19. • 1.5 M Videos Created
• 2.7B Views -> 10.5B Views
• Jingle = Top 3 Tiktok
Sounds Trending

20. How Do I Know
So Much?

21. #BIGGERISBETTER
Inspo
Campaign inspired by the rapper, The Notorious B.I.G.
Connected and collaborated with his daughter,
T'yanna Dream Wallace.

22. THE POWER OF MICRO-INFLUENCERS:
WHY SMALLER CAN BE BETTER

23. Micro-influencers have a more engaged and loyal
following than macro-influencers. They are also
more affordable and easier to work with.
WHAT IS A MICRO-
INFLUENCER?

24. Mega vs Micro Influencers

25. Micro-influencers have a more engaged and loyal
following than mega influencers. They are also
more affordable and easier to work with.
WHY MICRO-
INFLUENCERS ARE
SO EFFECTIVE

26. Authenticity & Trust
Niche Expertise
Higher Engagement
Rates
Cost Effective

27. • Relationship Building
• Loyalty
Over time, you will see the impact of your
relationship/s
HOW TO FIND THE
RIGHT MICRO-
INFLUENCERS FOR
YOUR BRAND

28. LEVERAGING MICRO-
INFLUENCERS
How Do You Find UGC & Incorporate it
Into Your Strategy?
ID Target Audience
Find micro-influencers
& content that align
with brand values
Reach out and build a
relationship
Add UGC & Micro-Influencers
into content calendar

29. Trust
&
Authenticity
What can you use UGC
& Micro-Influencers
For?

30. Led me to:
• Learn about my passions
• Collaborated with 1000+ influencers
• Full Circle Moment
ADDICTION

31. kennedicconsulting@gmail.com
THANK YOU!