Learn how to use social media to charge the growth of your company. We will cover how to build a social media plan for any budget, create content around central themes and scale ads effectively.

1. MASTER
CLASS
Jordan Scheltgen
CEO
CAVE SOCIAL
Social Media
Masterclass
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld

2. Getting
Social

4. Why sponsor
a
4th
divi

5. The Results

6. The Results

7. The Results

8. Alright, now let's
get started.

9. d
14
SOCI AL M EDI A REPORT
Agency Owner
Inc. Magazine Columnist
Speaking around the world
Running on a mix of caffeine,
adderall and alcohol
Jordan Scheltgen

10. Then everything
changed.

11. It was time to build a
system.

12. How I used to create posts
IDEA
CONTENT

13. Theme Story Type Medium
IDEA CONTE NT
? ? ?

14. Theme:
1.Inspire
2.Educate
3.Entertain
4.Promote

15. Theme 1: Inspire
Our first content theme is inspire. This content should be content that inspires
your future customer to take action. This content theme works great to show a
past customer's journey with your product/service. Testimonials and customer
features are a great way to tell this story.
Outcomes: Can inspire your potential customer to take action and buy. Alongside
that it creates a deeper emotional tie to your company.

16. Theme 2: Educate
This content is all about educating the customer. The
education can be about the typical problems
consumers face (and how to solve them) or about the
product set as a whole. The key with this content is to
share your expertise knowledge with the larger market.
Outcomes: positions your brand as the go-to company
in the space.

17. Theme 3: Entertain
Entertaining content is content that engages your
audience. This content type is used to show the
human side of your business and send positive
engagement signals to platforms.
Outcomes: Increases engagement on content and
can deepen connection between you and the
customer.

18. Theme 4: Promote
Promotional content promotes a sale or specific feature of your product/service.
This type of content is to the point and is reserved for the bottom of the funnel.
Outcomes: Increases sales.

19. Story Types
Origin
Why was your company
created? Is the story
compelling? Can you tell it
again?
Challenge
What is the challenge your
brand is taking on? Are you
trying to get sugary soda out of
the pantry? Are you trying to
create a better piece of
technology for real estate? Be
specific and tell people what
you're doing.
Community
Community stories highlight
what is happening in the
industry at large. What
events are taking place?
What big news is there?
Customer
Our customers are our
heroes. We are the
supporting actors in their
journey. This means putting
the spotlight on them and
their experiences.
Culture
Culture stories show what
it's like to work at your
company. They are great for
recruiting.

21. Theme Story Type Medium
Inspire Origin Social Media
Educate Community Website
Idea
Ent
ert
ain
Customer
C
o
n
t
e
n

26. My rules for social media
Bite off what you can chew
Only as strong as your content
engine
Stop worrying about impressing
everyone. Just worry about your
customers.

27. Engagement isn’t
money...today

28. Two
days
after
winning
these
awards

29. It was time to stop being
seen as the Arts & Crafts
department

30. I set out to learn from the
best. And here's
what they said.

31. 1.KPIs need to be agreed upon before anything takes place
2.Have resource allocation per content piece/channel dialed in
3.Make sure you can attribute (something) MQLs or sales to
marketing efforts
a.Incremental testing. Ex. what happens to the audience that’s
moved toward newsletter sign-up before direct conversion
ads
4.Have an executive team that believes in social media and the
power of it

32. Stop Selling Ice-
Cream

33. A Trend Is Not Your Friend

34. Stop chasing shiny
objects

35. Customers
respond to
only two
messages:
Survive or Thrive.

36. We are a full-service agency
that specializes in creating
social media content and
managing accounts for
businesses of all sizes. We
started in 2012 while in
University, and realized we
had the ability to use social
media and build a business.
Now we want to help you and
Most companies write
like a Wikipedia Entry

37. We turn startups into
household names
through social media.
Social media can be
overwhelming. But it’s needed
to succeed. We take out the
guesswork and grow your
brand through tested
methods with clear costs.
Thrive Survive

38. Age of
attention.

39. How some
brands come
off on social.

40. Put down the
megaphone.

41. Connection Repetition Ability to be sold

42. Managing Your
Mental Health &
Social

44. Let's start
here: social
media is a
tool, not
your life.

45. Digital
Minimalism

46. Set
Boundaries

47. Do Digital
Detoxes

48. News + Politics
are 🔥🗑

49. Socials: @JordanScheltgen
Download the
social system yourself!