Stephen Mostrom discusses 5 AI tools that can help save time for content marketers: ChatGPT for general assistance, Perplexity for fast research, Otter to transcribe audio and search transcripts, AudioPen for organizing thoughts, and Grammarly for editing. He outlines how marketing teams can implement these tools at different stages of the writing process from idea generation to editing. Mostrom advises testing emerging tools, keeping the human voice, and iterating processes as the field continues to evolve rapidly.
1. MASTER
CLASS
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Add AI to Your Content
Writing Toolkit - 5 Time-
Saving Tools
Stephen Mostrom
FOUNDER
DEVELOP DAILY
2. Add AI to Your Content
Writing Toolkit
5 Time-Saving Tools
4. Hi, I’m Stephen 👋
• Founder, Develop Daily
• Chief Copywriter, Damn Smart Marketing
• AI-interested
I’m here today to talk about actionable
ways to build AI into your team’s workflow.
👉 Increase productivity
👉 Increase conversions
5. Agenda
State of AI for Copywriting
5 Time-Saving Tools Worth a Look
• Use cases
• Benefits
• Cost
• Time
Deep Dive Q&A
9. I bet you can’t tell me what it smells like in the
Sistine Chapel.
You’ve never actually stood there and looked up at
that beautiful ceiling.
Credit: Eddie Shleyner
10. Stages of the writing
process:
Idea
Research
Writing
Editing
14. Benefits
• Access to info
• Fast responses
• Flexible application
Cost
• Free
• $20 / month
To get started
• Prompt best practices
• Practical use cases
• Brand guidelines
15. Stages of the writing
process:
Idea
Research
Writing
Editing
26. Benefits
• Search + Gen AI
• Autopilot
• In-line citations
Cost
• Free
• $20 / month
To get started
• Prompt best practices
• Practical use cases
• Brand guidelines
33. Plays we run with Otter:
Record every content meeting.
This reduced back-and-forth conversations
and ensures 20/20 alignment.
Convert video into a transcript.
This makes it easer and faster to
repurpose content.
42. Benefits
• Embedded
• Great for typos
• Built-in Gen AI
Cost
• Free
• $12 / month
• $15 / month
To get started
• Download plug-ins
• Create editing routines
• Review Gen AI capabilities
44. Bringing it all together
How to set up a 5 star
writing process
45. Idea Generation
Your marketing team brings
ideas to the table
You leverage ChatGPT to turn
ideas into outlines
You generate additional ideas using
Otter and AudioPen
46. Research
You start with a natural language
search in Perplexity
Your team confirms the
authenticity of the research
You organize and summarize
research in ChatGPT
47. Writing
Your copywriter and team
collaborate to pick a topic
Your team reviews the first draft and
provides feedback
The copywriter uses the outline and
research, plus AI support while writing
48. Editing
You have Grammarly take a pass
for typos and grammar
Your team provides the final voice
of the brand and customer
You grab high-level feedback
from ChatGPT
50. Playbook for Teams:
Audit your content process.
Look for areas of opportunity.
Keep tabs on emerging tools.
Pick a small stack that works for you.
Test and iterate.
The field is evolving fast.
Don’t ever lose your voice.
Human connection wins the day.
51. Source of AI Info
Newsletters.
Superhuman. Ben’s Bites.
LinkedIn.
Ruben Hassid. Zain Kahn.
Product Hunt.
Track the latest releases.