497 Page One Rankings in 7 Weeks - How Pillar-Based Marketing is Changing SEO - Ryan Brock, Demand Jump
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Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it? Join Ryan Brock, Chief Solutions Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 497 first-page rankings in mere weeks on one of the most competitive topics in the game -- "SaaS content" -- and how we’ve productized Pillar-Based Marketing to drive these kinds of results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.
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497 Page One Rankings in 7 Weeks - How Pillar-Based Marketing is Changing SEO - Ryan Brock, Demand Jump
- 1. MASTER CLASS Ryan Brock CHIEF SOLUTION OFFICER DEMAND JUMP LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld 497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO
- 2. 497 PAGE ONE RANKINGS IN SEVEN WEEKS How Pillar-Based Marketing is Changing SEO
- 3. RYAN BROCK Chief Solution Officer
- 4. THIS IS A GENERAL SLIDE This is for body copy… an image can also be used here. 4 4.4 MILLION blogs produced every day
- 5. 90.63% of webpages get ZERO traffic
- 7. 7 85% of CMOs say the ability to make data-driven decisions is a critical competitive advantage
- 8. 8 …But more than 67% report that the sheer volume of data available is overwhelming.
- 9. Here’s what it looks like when you can make sense of the correct data to inform your organic strategy.
- 10. 1880 How?
- 11. It’s all about leveraging the power of the NETWORK.
- 13. SaaS Content SaaS marketing tools SaaS content strategy SaaS marketing course how do you write SaaS content? what is SaaS content marketing? what is B2B SaaS content? what is the best SEO tool for SaaS companies? how is SaaS marketing different? A NETWORK EXAMPLE
- 14. PILLAR SUB-PILLAR SUB-PILLAR SUB-PILLAR BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG
- 17. THE PLAN
- 18. THE PLAN
- 19. THE PLAN Produced 27 pieces of content within the “SaaS Content” Pillar Topic Network in 4 weeks: ● 1 Pillar Page of 3,000+ words ● 6 Sub-Pillar Pages of 2,000+ Words ● 20 Supporting Blogs of 750 + Words Published all of it within 24 hours.
- 20. THE RESULTS
- 21. THE RESULTS
- 22. THE RESULTS
- 23. THE RESULTS
- 24. THE RESULTS
- 25. NO SHORTCUTS. NO TRICKS. JUST PILLAR-BASED MARKETING.
- 26. PILLAR-BASED MARKETING 1. Identify the mission-critical, short-tail keyword your business wants to be on Page One for 2. Examine the entire network of search behavior around this network 3. Build a Pillar Strategy following these best practices 4. Create content that's focused solely on answering questions and throw out old SEO tricks 5. Drop initial Pillar content pieces in three quick waves 6. Spend a small amount of money on driving qualified traffic to each piece immediately 7. Continue adding relevant Sub-Pillar and Supporting Blog articles and updating existing content that is starting to rank
- 27. PILLAR-BASED MARKETING 3. Build a Pillar Strategy following these best practices: ● Start with 16 pieces: ○ 1 Pillar Page of 3,000+ words ○ 3 Sub-Pillar Pages of 2,000+ words ○ 12 Supporting Blogs of 750+ words
- 28. PILLAR-BASED MARKETING 4. Create content that's focused solely on answering questions and throw out old SEO tricks ● Questions as H2s ● Pillar internal linking strategy ● No concerns about keyword density or repeating; just writing human content ● No concerns about cannibalization or repetitive content ● 20 keywords for Pillar Pages ● 16 keywords for Sub-Pillar Pages ● 8 keywords for Supporting Blogs ● Over 150 optimized keywords in initial 16- piece Pillar Strategy
- 29. PILLAR-BASED MARKETING 5. Drop initial Pillar content pieces in three quick waves ● Publish Pillar first, confirm indexing ● Publish all Sub-Pillars, confirm indexing ● Publish all Supporting Blogs, confirm indexing 6. Spend a small amount of money on driving qualified traffic to each piece immediately ● We’ve tested social media ads and syndication tools like Outbrain; the latter seems more cost-effective ● Budget can be very small; as little as $10 per article can have an immediate impact ○ We recommend $50 per article for best cost-to-speed ratio
- 30. PILLAR-BASED MARKETING 1. Identify the mission-critical, short-tail keyword your business wants to be on Page One for 2. Examine the entire network of search behavior around this network 3. Build a Pillar Strategy following these best practices 4. Create content that's focused solely on answering questions and throw out old SEO tricks 5. Drop initial Pillar content pieces in three quick waves 6. Spend a small amount of money on driving qualified traffic to each piece immediately 7. Continue adding relevant Sub-Pillar and Supporting Blog articles and updating existing content that is starting to rank
- 34. BOOTH 1828