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Tech Talk with AddThis: Content Engagement and the Quest for a Personalized Web
AddThis helps drive traffic and increase
engagement with your content, anywhere.
Largest Social Sharing & Engagement Platform

14M+
Websites

253M+ 140+
US uniques

Actions/Users
Multiple Tools, One Piece of Code
In one piece of easy-to-install code, Smart Layers delivers a full suite of
social & engagement tools. Each layer dynamically serves on top of any
site to add powerful, custom functionality without disrupting page design.

Share Layer
Follow Layer

Recommended
Content Layer

What’s Next
Layer

4
Smart Layers Drives Up to 3x Engagement
On average, Smart Layers partners have seen:

69%

2x

Increase in
on-site engagement

Follows
across all devices

70%

57%

Rise in
mobile shares

Lift in
desktop shares

Source: AddThis Smart Layers pilot test, Spring 2013
Robust analytics, for full social lifecycle
Thank you!

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Tech Talk with AddThis: Content Engagement and the Quest for a Personalized Web

  • 2. AddThis helps drive traffic and increase engagement with your content, anywhere.
  • 3. Largest Social Sharing & Engagement Platform 14M+ Websites 253M+ 140+ US uniques Actions/Users
  • 4. Multiple Tools, One Piece of Code In one piece of easy-to-install code, Smart Layers delivers a full suite of social & engagement tools. Each layer dynamically serves on top of any site to add powerful, custom functionality without disrupting page design. Share Layer Follow Layer Recommended Content Layer What’s Next Layer 4
  • 5. Smart Layers Drives Up to 3x Engagement On average, Smart Layers partners have seen: 69% 2x Increase in on-site engagement Follows across all devices 70% 57% Rise in mobile shares Lift in desktop shares Source: AddThis Smart Layers pilot test, Spring 2013
  • 6. Robust analytics, for full social lifecycle

Notas do Editor

  1. Consumers are more connected today then every beforeThey have short attention spans, are continuously interrupted and switch between mobile, desktop and tabletAddThis can help you develop strategies that will maximize your pad, owned and earned content strategiesThe reach of AddThis enables us to drive engagement across the Web and across devicesAddThis can find consumers in the far corners of the Web that are engaging (or likely to engage) with your brandWe then present them with your ad or your content to drive brand engagement in ways that reach your specific objectives
  2. How is AddThis able to do this?It’s all about our scale and reach.More Websites use our tools for streamlining social sharing and content engagement than any of our competitorsOur Advertisers are able to tap into the power of that reach by using our advertising serviices
  3. Smart Layers puts AddThis years of experience and expertise in social infrastructure, analytics and data to work for you.In a three month testing period, we worked with eight pilot partners of varying sizes that were already using AddThis on their sitesIn some cases, showing the right layer to the right user increased on-site click rates by more than 200% (that’s where the 3X engagement comes from)On average, those partners saw69% increase in overall site engagement across devices – measured b click rate to include social and non-social engagement / recirculationdouble the amount of follows (actual percentage = 128%)70% rise in mobile share rates once smart layers was added57% lift in desktop sharesAlso increased total pageviews 12% (use at discretion of size of publisher)