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Tech Talk with AddThis: Content Engagement and the Quest for a Personalized Web

Today's most popular tools for social marketing and content engagement are installed on over 14 million domains and counting. Combined with data insights and analytics, AddThis solutions are empowering publishers to maximize engagement strategies and visitor reach.

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Tech Talk with AddThis: Content Engagement and the Quest for a Personalized Web

  1. 1. AddThis helps drive traffic and increase engagement with your content, anywhere.
  2. 2. Largest Social Sharing & Engagement Platform 14M+ Websites 253M+ 140+ US uniques Actions/Users
  3. 3. Multiple Tools, One Piece of Code In one piece of easy-to-install code, Smart Layers delivers a full suite of social & engagement tools. Each layer dynamically serves on top of any site to add powerful, custom functionality without disrupting page design. Share Layer Follow Layer Recommended Content Layer What’s Next Layer 4
  4. 4. Smart Layers Drives Up to 3x Engagement On average, Smart Layers partners have seen: 69% 2x Increase in on-site engagement Follows across all devices 70% 57% Rise in mobile shares Lift in desktop shares Source: AddThis Smart Layers pilot test, Spring 2013
  5. 5. Robust analytics, for full social lifecycle
  6. 6. Thank you!

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