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Past, the present and the future
Twitter - @dergal #searchleeds
- History of the mobile web
- Where we are today
- 5 key technologies
- & The future
- Questions ?
Twitter - @dergal #searchleeds
I think most of us are
Nomophobic today…
the fear of leaving our
mobile phones at home
Twitter - @dergal #searchleeds
1999 Nokia 7110 first WAP phone
The Nokia 7110 is a GSM mobile phone announced in February
1999 and released in October 1999 It was the first mobile
phone to run Series 40[2] and to come with a WAP browser.
2003 Nokia went weird
But the n-series 2005 was awesome
Twitter - @dergal #searchleeds
2007 – iPhone 1
2007 Apple entered the market with its first Smart Phone market. With it signature touch screen and minimal interface
that renders a virtual keyboard or custom interface options when necessary. The first generation iPhone has a 2.0
Megapixel camera, portable media functions, internet (including email, web browsing, and Wi-Fi conductivity) as well
as text messaging and visual voicemail. First-generation phones were released with quad-band GSM EDGE. (source,
Wikipedia)
8gb microSD (vs 4gb)
5mp Camera
3G!!!! (vs 2g)
TV Out
GPS (iPhone couldn’t)
Video (iPhone couldn’t)
Cut and Paste
Nokia was so much
better than iPhone
Twitter - @dergal #searchleeds
2008
Every company became a little app
crazy, making apps for anything and
everything – if you had a big
company, you needed an app and
often that, rather than the user was
the thinking behind it.
(In 2018 –
everything
is an app)
60% of apps have never been
installed?
Twitter - @dergal #searchleeds
2018 Companies are pushing apps for everything …. At the
expense of the user
In 2015 – PWAs
Progressive Web Apps
Mobile, the past present and future for Digital marketers
Manifest
JSON LD
Service
Worker
Service
Worker
choose what
works offline
Manifest
JSON LD
Choose how it looks
as an app
https://erudite.agency/insights/
The level of stress caused
by mobile phone delays is
greater than a horror
movie. PWAs can make
interaction far faster…
Twitter - @dergal #searchleeds
https://whatwebcando.today/
In 2017 – WebAssembly
In 2011 – meet Siri
Twitter - @dergal #searchleeds
In 2014 – meet Alexa
Google Assistant is now one of the
leaders in the experience, making it
easier to discover ‘things’ and interact
with them.
Mobile, the past present and future for Digital marketers
Correct markup is of course key for
this to be successful
Mobile, the past present and future for Digital marketers
√Ω
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
mobilemoxie.com/blog/entity-first-indexing-mobile-first-crawling-1-of-5/
MobileMoxie have done a fantastic
blog series explaining this, and far far
more – well worth a read!
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
If you ask Alexa to buy you an iPhone case
? This is the one they will choose, the
Amazon Choice for iPhone Case … This is
voice purchasing practicality
Nick Wilsdon from Vodafone (and
other places) is delivering incredible
research and insight and his talks are
always must see’s
Getting
Started -
codecademy.com/courses/learn-alexa-skills-kit
getstoryline.com
In 2009 – AR was limited but
Twitter - @dergal #searchleeds
In 2011 – DigitalLeeds game!
Photo by Rick Harrison
In 2013 – AR was practical
Twitter - @dergal #searchleeds
In 2015 – 360 YouTube Videos
In 2016 – Pokemon Go
2018 – Spotlight Stories
Twitter - @dergal #searchleeds
2018 – ARCore bit.ly/arcoreapps
Twitter - @dergal #searchleeds
Today? FIX THE BASICS
https://www.youtube.com/watch?v=N1VJVz2JBX
ESPECIALLY SCHOOLS
https://www.youtube.com/watch?v=N1VJVz2JBX
The future … prediction!
Twitter - @dergal #searchleeds
Twitter - @dergal #searchleeds
Twitter - @dergal #searchleedsMovie – Her
Twitter - @dergal #searchleedsMagic Leap 2018
Twitter - @dergal #searchleeds
Privacy is a thing
Thanks!
Gerry White
Gerry@takeitoffline.co.uk
TakeItOffline.co.uk
Linkedin/in/dergal
Twitter - @dergal

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Mobile, the past present and future for Digital marketers