It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
3. Conversion Metrics
1. Visitors to Leads % (and CPL – Cost Per
Lead)
2. Leads to Customers Conversion % (and
CPA – Cost per Acquisition)
3. Customers to Repeat Customers % (and
LTV – Life Time Value of a customer)
4. 1. Monthly Unique Visitors
● ‘Monthly unique visitors’ is a better metric to
measure than hits or page views because
the latter is usually used when the main
business model is selling display advertising.
● If you got more visitors this month than the
previous month, it means you are doing
something right.
5. 2. Search Engine (Organic) Traffic
● If you are doing inbound marketing to get
new customers, you should expect at least
50% or more visitors coming from the search
engines.
● For most of the bloggers, search engines
have the lion’s share of visitors.
6. 3. Referral Traffic
● Referral Traffic directly influences the traffic
coming from the search engines.
● Direct traffic through URL type-ins also
increase with referral traffic because when
your website becomes popular, people start
coming to your site directly just like you visit
Google.com.
7. 4. Returning Visitors
● Returning visitors is not just a traffic metric
but an engagement metric.
● If you are doing inbound marketing and your
% of returning visitors are increasing then
there is a good chance that a % of these
returning visitors will convert into leads and
customers.
8. 5. Visitors to Leads %
● Converting visitors into leads (or
subscribers) is one of the main
responsibilities of a digital marketer.
● CPL (Cost per lead) metric - This is an
important number related to lead conversion
ratio which helps us determine the
profitability of a campaign.
9. 6. Leads to Customers %
● There is no use of having leads / email
subscribers if they do not become your
customers.
● CPA or cost per acquisition is the cost of
acquiring a new customer on the front end.
10. 7. Customers to Repeat Customers
● The usual saying goes like this: “It is 10
times easier to convince an existing
customer to buy your stuff than try to get a
new customer”.
● If 100 people buy the front end product, 10
may end up buying the up-sell.
11. Conclusion
● These 7 metrics are limited to the marketing
and especially digital marketing section.
● Of course there are other metrics that are
even more important but does not come
under digital marketing.
● Visit DigitalDeepak.com for more digital
marketing tips!