Big Bazaar

. EXECUTIVE SUMMARY ON BIG BAZAAR

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To study the concept on Retail Chain Study carried out at Big Bazaar, EDM Mall , Kaushambi ,Ghaziabad ,NCR. OBJECTIVES

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]

OBSERVATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]

4P Analysis of 4P Marketing Mix is more useful for services industries and knowledge intensive industries. Successful marketing depends on number of key issues. The four keys issues are explained as: - Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc. Products of all the major brands are available at Big Bazaar. Also, there are many in house brands promoted by Big Bazaar. Big Bazaar sold over 300,000 pairs of jeans, 50,000 DVD-players and 25,000 microwave-ovens. In all, the fashion, electronics and travel segments made up about 70% of sales. Last year, these categories made up only about 60%. Product

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PLACE ,[object Object],[object Object],[object Object],[object Object]

ROAD CONGESTION & PARKINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

People ,[object Object],[object Object],[object Object],[object Object]

Low Service High Service Low price High price Positioning & Servicing

ANALYSIS & CONCLUSIONS ,[object Object],[object Object],SWOT ANALYSIS

CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object]

Strengths ,[object Object],[object Object],[object Object],[object Object],Weaknesses ,[object Object],[object Object],[object Object]

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RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]

Big Bazaar

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