Writing for the modern web - Do you know how to write for the modern, mobile, and interactive web? Learn from our expert how to create a content strategy, how to write for the mobile web, and how to write content that makes customers respond. Presented at Computers in Libraries 2015 #CILDC

1. Writing for the
Modern Web
david lee king | tscpl.org | davidleeking.com
flic.kr/p/aHV47t

2. Content
images
videos
words
$$$

3. Content
images
videos
words
$$$
awesome!

4. Content
images
videos
words
$$$
Respons-ibility

5. so let’s
improve
our words

6. the
Problem(s)

7. #1we’re not
writers

8. General Reference Center:
A general interest database that
integrates a variety of sources
in one easy-to-use interface.
Use General Reference Center
to find articles from magazines,
reference books, and
newspapers, many with full-text
and images.

9. Freegal:
The Freegal Music Service is a
download music service sold to
Libraries for free use by its
registered cardholders.

10. #2we have 8
seconds

11. 9 seconds
for a
goldfish

13. 8 seconds
to grab a
reader’s
attention

14. People
Product
Process

15. the
People

16. know your customers

17. know your customers

18. Have a focus
flic.kr/p/eo52B3

19. know your staff, too

20. Two
Choices

21. the
Product

22. words are a product

23. focus
on the
right things
flic.kr/p/5qtj4r

24. the
Process

25. titles!
flic.kr/p/o6B7TP

28. wikipedia

29. simplify & shorten

30. flic.kr/p/4zCtVk
cut the fat

31. ignore your
english teacher
flic.kr/ps/THrRm

32. readability

34. say no to
weird formats

35. conversational
writing
flic.kr/p/q6PxB

36. active voice - not
passive
Jane hit the ball.
The ball was hit by Jane.

37. use
imagesflic.kr/p/rrtaDX

38. keywords & hashtags
#CILDC

39. know speling errores

40. re-use
content
website
Facebook
Twitter

41. where to
start?

42. have fun!
flic.kr/p/qfMsoQ

43. thanks!
davidleeking.com

44. Q&A?
davidleeking.com