The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.

1. The Business of
Social Media
@DaveKerpen
CEO of @LikeableMedia
New York Times Bestselling
Author of
@LikeableBook

2. In The Old Days…

3. Today…

4. 3
Marketing 20 Years Ago

5. Marketing Today

6. Marketing A Likeable Business
In A Social Media World

7. Responsiveness

8. Thought Leaders

9. Likeable

10. The Great Equalizer

11. It’s An Equalizer For You Too

12. Personal Branding on Twitter

13. Personal Branding on Facebook

14. Personal Branding on Facebook

15. Personal Branding on Facebook

16. Personal Branding on LinkedIn

17. Find Your Perfect Job, Go For It!

18. Engage Employers

19. Or Build Your Own Future

20. The Future Is Yours

21. Questions &
Grand Prize
DaveKerpen.com
FB.com/DaveKerpen
@DaveKerpen