http://www.trinityp3.com/ With more and more agencies and suppliers on most marketer's rosters, having a fast, effective and easy way to be able to measure, manage and maximise these relationships is becoming increasingly important. Evalu8ing is an online performance, relationship and collaboration measurement system that unlike other "survey systems" allows you to map the complex relationships within your marketing process and identify where these relationships are performing well and where they need to be improved and managed. This document provides you with the eight key benefits of the Evalu8ing system.

1. Marketer
8 key reasons
for Evalu8ing Direct Agency
your agencies. Media Agency
(Not just surveying them.)
PR Agency
Digital Agency
TrinityP3
October, 2011
Creative Agency
CONFIDENTIAL
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2. 8 key reasons for Evalu8ing your organisation
1. Structured to suit your situation.
2. Flexible to meet your requirements.
3. Measures performance and
collaboration.
4. Fast to complete and fast to get
results.
5. Ease of use for participants and
managers.
6. Drill down into the results for real
insight.
7. Options on how you implement.
8. Measure more relationships,
get more insights for less cost.
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3. 1. Structured to suit your situation
Most systems are designed to measure one Evalu8ing lets you define up to eight groups or
group scoring another, and usually the reverse. teams and have them all evaluate each other.
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4. 1. Structured to suit your situation
Evalu8ing also allows one group to evaluate Or Evalu8ing allows multiple brand and marketing
many and, of course, many can evaluate teams to evaluate the agencies they work with
one. and the agencies evaluate each other.
Marketing Brand 2
Agency 2 Agency 3
Brand 1 Brand 3
Agency 4 Agency 5
Agency C Agency A
Agency 6 Agency 7
Agency 8 Agency B
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5. 2. Flexible to meet your requirements
Because no two situations or relationships are
the same, Evalu8ing does not lock you into a
set panel of questions but lets you either:
• Choose from more than 200 tried and
tested questions across categories such
as collaboration, communication,
performance, capabilities, etc.
• Or write your own questions to your
specific needs and requirements.
Evalu8ing can accommodate as many
questions as you like. However we
recommend using no more than 20 questions
which allows participants to complete the
survey in 15 – 20 minutes to maximise
participation.
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6. 3. Measures performance and collaboration
What do you want to measure?
• Performance - This is a one
directional or one dimensional
measurement, like a score card.
• Relationship - This is a two
directional or two dimensional
measurement, or a 180º
assessment.
• Collaboration - Where the
performance of a group is
dependent on the performance of
another group or third party, a
multidimensional measurement
approach is recommended. Unlike other systems, Evalu8ing can
measure performance, relationship and
collaboration in one survey.
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7. 4. Fast to complete and get results
• The survey typically takes 15 – 20 minutes to complete (even with 8 groups to evaluate).
• The entire Evalu8ing process takes 3 – 4 weeks end to end including stakeholder workshop.
• Evalu8ing gets better than 90% participation and completion in just 5 working days.
• A report can be prepared from the moment the survey closes and usually takes 5 working days.
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8. 5. Easy to use as a participant and a manager
• The user interface is simple and easy
to use and navigate, meaning no
training is required for any one who
can use a computer.
• It can be customised to represent the
marketer’s brand with logos and
corporate colours.
• Participants can provide commentary
on each question and each
relationship being evaluated.
• Only the groups to be evaluated
appear on the participants screen.
• Participants are actually comparing
and scoring the groups or teams
against each other.
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9. 6. Drill down into results for real insight
The Evalu8ing system provides 3 levels of
reporting:
• 1. Relationship chart – maps the
relationships being evaluated and
colour codes the results against the
survey benchmark.
• 2. Relationship scores – a numeric
score on a 100 base that can be used
to track performance.
• 3. Participants commentary –
comments are attributed to a group
and not an individual and provides
insights into each relationship and
question.
Evalu8ing allows you to ‘drill down’ by
group and by question yet maintains
complete individual confidentiality.
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10. 7. Option to mange it yourself or we can
Evalu8ing can be implemented in two
ways:
• Self Managed – you can set up
and manage the Evalu8ing
system yourself. It is online and
available to use at any time. You
can pay per use or contract a
customised version to your
needs.
• Consultant Facilitated – you can
have a third party consultant,
such as TrinityP3, manage the
survey, prepare the report and,
most importantly, facilitate the
working sessions following the
report to identify and develop
strategies for improvement.
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11. 8. More relationships and insights, less cost
• To achieve this configuration of
relationships with other systems would
require a minimum of seven separate
surveys, where Evalu8ing requires just
one.
• The survey shown here is effectively
surveying 18 different relationships.
• The cost of this survey, if self
managed, is $2,000 + GST
(8 x $250 per group per survey).
• If managed by TrinityP3, the cost
including survey management,
facilitation, reporting and post survey
stakeholder workshop, is
$7,400 + GST,
(inc $5,400 for facilitation
management).
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12. For more information on Evalu8ing
your agency relationships contact…
TrinityP3 Pty Ltd
Sydney
+612 8399 0922
Melbourne
+613 9682 6800
Hong Kong
+852 3478 3982
Singapore
+65 6631 2861
people@trinityp3.com
www.trinityp3.com
TrinityP3’s liability is limited as per our standard terms and condition as approved by the client prior to the project commencing
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