Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Fotos capacitacion docentes
Next
Download to read offline and view in fullscreen.

Share

ccmarketing

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

ccmarketing

  1. 1. Twitter: #KunoCM
  2. 2. Introduction Chad H. Pollitt • Director of Inbound Marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  3. 3. Agenda • What is Content Marketing? • The Content Marketing Landscape • A Look at the Numbers • The Content Marketing Sales Funnel • Q&A Twitter: @CPollittIU #KunoCM kunocreative.com
  4. 4. What is Content Marketing? Content marketing is the creation and sharing of content in order to engage current and potential consumer bases. Paraphrased from Wikipedia Twitter: @CPollittIU #KunoCM kunocreative.com
  5. 5. What is Content Marketing? Delivering high- quality, relevant & valuable content to prospects & customers drives profitable consumer action. Paraphrased from Wikipedia Twitter: @CPollittIU #KunoCM kunocreative.com
  6. 6. Benefits of Content Marketing 1. Search Optimization (SEO) Engine Twitter: @CPollittIU #KunoCM kunocreative.com
  7. 7. Benefits of Content Marketing 2. Referral Traffic Twitter: @CPollittIU #KunoCM kunocreative.com
  8. 8. Benefits of Content Marketing 3. Social Media Marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  9. 9. Benefits of Content Marketing 4. Reputation & Sentiment Management Twitter: @CPollittIU #KunoCM kunocreative.com
  10. 10. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  11. 11. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  12. 12. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  13. 13. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  14. 14. The Content Marketing Landscape Twitter: @CPollittIU #KunoCM kunocreative.com
  15. 15. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  16. 16. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  17. 17. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  18. 18. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  19. 19. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  20. 20. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  21. 21. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  22. 22. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  23. 23. A Look at the Numbers Twitter: @CPollittIU #KunoCM kunocreative.com
  24. 24. The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  25. 25. The Content Marketing Sales Funnel BARRIERS to CONSUMPTION Twitter: @CPollittIU #KunoCM kunocreative.com
  26. 26. PRIVACY Twitter: @CPollittIU #KunoCM kunocreative.com
  27. 27. TIME Twitter: @CPollittIU #KunoCM kunocreative.com
  28. 28. WORK Twitter: @CPollittIU #KunoCM kunocreative.com
  29. 29. MONEY Twitter: @CPollittIU #KunoCM kunocreative.com
  30. 30. TOPIC Twitter: @CPollittIU #KunoCM kunocreative.com
  31. 31. INBOX Twitter: @CPollittIU #KunoCM kunocreative.com
  32. 32. The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  33. 33. The Content Marketing Sales Funnel The Website Visitor No barrier to consumption.  Blog Posts  Web Pages  Press Releases Twitter: @CPollittIU #KunoCM kunocreative.com
  34. 34. The Content Marketing Sales Funnel Top of the Funnel: TOFU Low barrier to consumption.  Free Whitepapers  Free eBooks  Free Kits (a combination of  Free Guides  Free Checklists any of the above) & Tip-Sheets  Free Videos Twitter: @CPollittIU #KunoCM kunocreative.com
  35. 35. The Content Marketing Sales Funnel Middle of the Funnel: MOFU Moderate barrier to consumption.  Videos  Assessments  Free Sample  Catalogs  eBooks  Free Webinars  FAQ Sheets  Subscriptions  Case Studies  Product Spec Sheets Twitter: @CPollittIU #KunoCM kunocreative.com
  36. 36. The Content Marketing Sales Funnel Bottom of the Funnel: BOFU High barrier to consumption.  Executive Summary  Brochures  Free Trials  Demos  Free Consultations  Estimates or Quotes  Coupons Twitter: @CPollittIU #KunoCM kunocreative.com
  37. 37. The Content Marketing Sales Funnel Twitter: @CPollittIU #KunoCM kunocreative.com
  38. 38. Recap 1. Content marketing drives profitable consumer action 2. Benefits include: SEO, referral traffic, social media marketing and reputation/sentiment management 3. Companies are finding value in, increasing their use of and investing more in content marketing Twitter: @CPollittIU #KunoCM kunocreative.com
  39. 39. Recap 4. Content marketing grows leads and traffic from all inbound channels 5. Barriers to consumption are used to identify, qualify, segment and score leads 6. The content marketing sales funnel should include visitor, TOFU, MOFU & BOFU content Twitter: @CPollittIU #KunoCM kunocreative.com
  40. 40. The Content Marketing Manifesto FREE eBook Facebook.com/kunocreative Twitter: @CPollittIU #KunoCM kunocreative.com
  41. 41. Thank You for Attending! Contact Kuno Creative for more information on effective Content Marketing, Online Sales Funnel Optimization or Inbound Marketing. Questions? Slides are available at Twitter: @CPollittIU #KunoCM kunocreative.com

Views

Total views

520

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

4

Shares

0

Comments

0

Likes

0

×