Twitter Will Win Your Brand
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It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens. Yet, in a recent study, Edison Research projects that while only 10% of Americans regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV. In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.
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Twitter Will Win Your Brand
- 1. Twitter Will Win How To Build Your Brand Channel So You Win Too @ nateriggs #cmworld nateriggs.com/speaking tkg.com
- 4. among 18 to 29 year olds, 58% have adopted smartphones @nateriggs #cmworld Source: Think With Google, ourmobileplanet.com
- 5. u.s. smartphone penetration reached 51% in Feb 2012, up from 38% in Feb 2011 @nateriggs #cmworld Source: Nielsen Mobile Insights, Feb 2012
- 6. In just the last 12 months, tablet adoption is up 400% @nateriggs #cmworld Source: Nielsen’s 2012 Cross Platform Report
- 8. Twitter made up roughly 85% of social activity occurring around broadcast television in February 2012 @nateriggs #cmworld Source: Trendrr TV February 2012 White Paper
- 9. #olympics
- 10. 88% of Americans are aware of Twitter as a social networking site @nateriggs #cmworld Source: The Social Habit by Edison Research & Arbitron
- 11. The number of people who use Twitter on a typical day has quadrupled since 2010 @nateriggs #cmworld Source: Pew Research Center’s Internet & American Life Project Winter 2012
- 12. The average Twitter user’s frequency of use has increased by 11% since last year @nateriggs #cmworld Source: The Social Habit by Edison Research & Arbitron
- 13. Twitter adoption among 12 to 24 year olds nearly doubles that of older demographics @nateriggs #cmworld Source: The Social Habit by Edison Research & Arbitron
- 14. As a business, Twitter is viable @nateriggs #cmworld Source: CrunchBase Profile - Twitter
- 15. “Because all of the brands are jumping in and spewing content, there’s a deafening noise. So, the one way to cut across that is to advertise and make your content shine higher.” - Jeremiah Owyang, Altimeter Group
- 16. Researchers at EMarketer Inc. have said that in 2014, Twitter will reach $540 million in ad sales, which make up virtually all of its revenue, up from $139.5 million last year. - Bloomberg News
- 17. Twitter has positioned its service as complimentary to mainstream media networks @nateriggs #cmworld
- 18. Twitter Will Win A Framework for Growing and Optimizing Your Content Distribution Channel @ nateriggs #cmworld nateriggs.com/speaking tkg.com
- 19. grow and optimize your brand’s channel on Twitter, so that you can increase performance of your content distribution
- 21. collect data and develop insights on your brand’s twitter audience and competitors
- 22. Twitter applications are being forced to mature in their focus on performance optimization @nateriggs #cmworld Source: https://dev.twitter.com/blog/changes-coming-to-twitter-api
- 23. @socialbro provides real time channel insights into your brand’s Twitter audience @nateriggs #cmworld @socialbro Source: socialbro.com
- 24. @klout is moving to provide deeper network- specific influence insights @nateriggs #cmworld @klout Source: klout.com
- 25. @simplymeasured focuses on competitive analysis and insights that can be used as benchmarks @nateriggs #cmworld @simplymeasured Source: simplymeasured.com
- 26. develop a strategy that allows your organization to operationalize Twitter across multiple departments
- 27. most organizations today operate a centralized social business strategy @nateriggs #cmworld
- 28. in the future, savvy organizations will work towards a more decentralized social business strategy @nateriggs #cmworld
- 29. monitor content performance and evolve your editorial roadmap to focus on what resonates with your audience
- 30. @crowdbooster analyzes granular content performance data to determine engagement @nateriggs #cmworld @crowdbooster Source: crowdbooster.com
- 31. @bufferapp supports content distribution with automated scheduling tools @nateriggs #cmworld @bufferapp Source: bufferapp.com
- 32. grow your twitter channel by integrating onsite following and frictionless sharing applications across your brand’s web properties
- 33. @clicktotweet helps visitors to your web properties tweet suggested content @nateriggs #cmworld Example: http://socialtriggers.com/psychology-more-sales/
- 34. use api integration with your web properties to take advantage of frictionless sharing @nateriggs #cmworld Source: http://bit.ly/TweetMyTime
- 35. social optimization tools can help increase your channel growth and reduce manual labor
- 36. @socialbro uses naturallanguage search algorithms optimize content distribution @nateriggs #cmworld @socialflow Source: socialflow.com
- 37. content optimization metrics can help identify opportunities for promoted posts @nateriggs #cmworld @socialflow Source: socialflow.com
- 38. TweetAdder uses social automation tools to help brands grow their Twitter channel @nateriggs #cmworld Source: tweetadder.com
- 39. it’s your channel
- 40. @nateriggs it’s your channel nateriggs.com plus.ly/nateriggs nateriggs@tkg.com tkg.com
- 41. appendix research citations and resources
- 42. citations for articles + research studies Source Description Link The Social Habit, Edison Research & January/February 2012 national landline/mobile phone survey of 2,020 people, 12 and over Arbitron, June 2012 Data weighted to national population figures. http://bit.ly/socialhabit Data analysis of social media interaction per channel as related to broadcast television Trendrr TV February 2012 White Paper programming http://bit.ly/TrendrrFeb12 Pew Research Center’s Internet & American Life Project -- Twitter Use Data from telephone interviews conducted in January and February 2012, sample of 2,253 2012 adults 18 and older and from March to April 2012, sample of 2,254 adults, 18 and older. http://bit.ly/pewinternet12 CrunchBase is a free database of technology companies, people, and investors that anyone CrunchBase Company Profile -- Twitter can edit. http://bit.ly/crunchbase-twitter Twitter Said To Expect $1 Billion In Ad Revenue In 2014 - Bloomberg News Article by Jonathan Erlichman and Brian Womack - Jun 2, 2012 12:01 AM ET http://bit.ly/bloomberg-twitter Think with Google - OurMobilePlanet.com Site for real time data and insights on smartphone adoption and usage across 40 countries http://bit.ly/googlemobileplanet Nielsen Media Research Annual research study conducted by Nielsen on U.S. smartphone adoption http://bit.ly/nielsen-smartphone-2012 Nielsen Media Research Annual research study conducted by Nielsen on U.S. cross platform media usage http://bit.ly/nielsen-cross-platform-study Twitter Developers Blog Post -- Changes coming in Version 1.1 of the Twitter API | Twitter Developers http://bit.ly/twitter-api-changes http://bit.ly/tweet-from-post-example- SocialTriggers Post - 5 Psychological Master Keys That Will Open The Doors to More Sales, Derek Halpern social-triggers TweetMyTime Frictionless Sharing Case Case study from the launch of TweetMyTime, in partnership with Nate Riggs and huber & Study co. http://bit.ly/TweetMyTime
- 43. links for applications and tools Source Description Link SocialBro SocialBro allows you to explore and segment your Twitter community http://bit.ly/socialbro-tool Klout is the standard of online influence measurement. New updates to their dashboard are Klout now in preview http://bit.ly/klout-preview Simply Measured is 3rd party Twitter application that provides easy social media SimplyMeasured measurement & analytics, as well as competitive analysis http://bit.ly/simplymeasured-tool Crowdbooster is a 3rd party social media marketing analytics and optimization tool that Crowdbooster assists with per-post performance analysis http://bit.ly/crowdbooster-tool Buffer is a 3rd party social media marketing application that allows for easy automated Buffer scheduling to a customizable buffer distribution pattern http://bit.ly/buffer-app-tool SocialFlow is a social performance optimization tool that uses natural language search SocialFlow analysis to determine peak distribution times for content updates http://bit.ly/socialflow-tool TweetAdder is niche-specific Twitter marketing software that allows users to search for an TweetAdder automatically add targeted Twitter followers. http://bit.ly/tweetadder-tool Twitter app that allows you to embed code on any blog or site so that visitors can tweet pre- Click To Tweet programed content updates http://bit.ly/Pnx9x2
Notas do Editor
- 88% of people are at least aware of Twitter = mass awareness 59% of people hear about Twitter regularly = cultural mainstream
- Single individual manages all social media activity Content must collected from departmental stakeholders Clearly communicating coverage hours is necessary Lower cost 3rd party management dashboards are adequate
- Single individual manages all social media activity Content must collected from departmental stakeholders Clearly communicating coverage hours is necessary Lower cost 3rd party management dashboards are adequate